In this episode of the Restaurant Technology Guys podcast, Jeremy Julian talks with Rev Ciancio, a hospitality marketing consultant and CMO at Salad House and Handcraft Burgers Brew. They discuss effective restaurant marketing strategies, focusing on the importance of local search optimization, email marketing, and guest feedback. Rev shares insights on why social media isn't a primary driver for customer acquisition and emphasizes the value of CRM growth through regular, targeted email newsletters. They also delve into the significance of guest sentiment and how to incentivize repeat visits for improved customer lifetime value. The episode offers practical tips and real-life examples for restaurant operators looking to enhance their marketing efforts.00:00 Introduction to the Podcast00:48 Meet Rev Ciancio: The Marketing Wizard02:45 Rev's Journey from Music to Hospitality08:24 The Importance of Local Search for Restaurants08:57 Common Mistakes in Restaurant Marketing17:52 The Golden Metric: CRM Growth18:15 The Power of Weekly Newsletters19:45 Email vs. Social Media: The Debate22:09 Overcoming Content Creation Challenges25:45 Essential Tech for Restaurant Marketing29:08 Guest Feedback: The Key to Success34:15 Engaging with Rev Ciancio