keywords

venture capital, marketing strategy, storytelling, consistency, earned media, video content, podcasting, founder support, work-life balance, authenticity

summary

In this episode of The Venture Variety Show, Alastair Goldfisher interviews Kayla Liederbach, a seasoned VC marketing expert. Kayla shares her journey into venture capital, her experiences at SOSV, and the importance of consistency in marketing strategies for VC firms. She discusses the significance of owned and earned media, the role of video and podcasting, and what founders should look for in a VC firm. Kayla emphasizes the need for authenticity and maintaining a work-life balance while navigating the fast-paced world of venture capital.

takeaways

Kayla Liederbach transitioned into venture capital from a tech startup.

Consistency in marketing is crucial for VC firms.

Creating effective content strategies can help VC firms grow.

Owned media is essential for building a VC brand.

Video content adds a human touch to marketing efforts.

Founders should seek VCs that offer more than just financial support.

Work-life balance is important in the demanding VC industry.

Authenticity attracts the right clients and partners.

Alignment with personal values enhances professional success.

Networking and community building are vital for VC marketing.

titles

Navigating the Venture Capital Landscape

The Art of VC Marketing

Sound Bites

"The importance of consistency in marketing"

"Having a work-life balance is crucial"

"Alignment was my word of the year"

Chapters

Keys to Successful Marketing in VC

Best Practices for VC Marketing

The Role of PR in Venture Capital

Emerging Trends in Content Creation

Value of Marketing for Investors

What Founders Should Look for in VCs

Work-Life Balance in Venture Capital

Final Thoughts and Contact Information