In the ever-evolving world of self-publishing, standing out as an author requires more than just talent—it takes strategy, resilience, and a strong understanding of the business side of being a writer. 

In the latest episode of The Writing Coach podcast, I speak with Kimberley Grabas, founder of Your Writer Platform and a veteran in the author marketing world. Kimberley and I have crossed paths numerous times over the past decade, and this conversation was the perfect chance to explore the biggest shifts in author marketing we’ve experienced.

Kimberley and I both launched our careers in the early days of social media—when platforms like Twitter were new and figuring out how to market yourself online was the Wild West. Over the years, we’ve both learned that sustainable success in this industry requires more than just fleeting social media trends.

During the interview, we discuss:

What has changed in author marketing over the last decade How authors can build a foundation for long-term success The importance of knowing your target reader How to make marketing feel authentic, not forced Why you need to know your brand values before you start marketing And much more!

This episode is packed with actionable insights into how the author marketing landscape has changed and how you can set yourself up for success. Kimberley’s advice will resonate with any writer looking to build a sustainable, thriving career, so listen now!