Publicists! Often portrayed as the mysterious force behind the scenes—crafting hype, dodging scandal, and spinning gold from a well-placed quote. But how much of that is myth, and what does brilliant PR really look like in today’s TV landscape?

This week we’re joined by Gem Pinkney, Director of TV at Multitude Media and a master of the campaign game. From knowing which assets will actually cut through (hint: AI might be choosing them for you…) to explaining why bringing PR in early—not just when there’s a crisis—can be the key to turning a good show into a hit, Gem reveals how PR can make or break a series.

Without a strategic PR campaign, your show might not just struggle—it might not even be seen. Or… with the right help, you might just be on your way to accepting that BAFTA?! 

So what are you waiting for, stop reading this, and get to listening! 

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Got any questions or ideas for future guests? You can email us at podcast@tvmakers.co.uk.

Recorded and Edited by Ashley Golder - https://ashleygolder.tv/Instagram @tvmakerspod Email: Podcast@tvmakers.co.ukArtwork by Benjamin Leon - Instagram: @benleondrawsWebsite: www.benleondraws.com