Other People's Money is our series on sport and finance, with regular co-host Matt Rogan. 

Today's guest is Danny Menken, who many people in the industry will remember as the managing director of Eurosport Television.He was also chief exec of Infosrada Sports Group and held senior executive positions within Eleven Sports.More recently though, Danny co-founded Ve2.Ventures, a sports focused venture studio, There's also talk about a European sports investment fund. 

If the finance conversation is interesting to you, then there's a whole load of previous episodes of Other People's Money in the Unofficial Partner archive. 

This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery and a culture of marketing effectiveness. 

We've got to know the team over the last few months. They're an impressive bunch who believe that sports marketing can and should be done better. They've got a creative philosophy of producing famous campaigns and activations that build buzz and conversation  in a category that too often looks and sounds the same. And they're pioneering a new standard of effectiveness in sports marketing using econometrics and attribution models to go beyond traditional media ROI. So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday.

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