This episode dives into why a feature-first strategy in digital banking often backfires — leading to cluttered user experiences, forgettable brands, and disengaged customers. In a market where features can be copied overnight and quickly become outdated, chasing the next shiny thing is a losing game. Instead, discover why a brand-first approach is the real key to long-term success. We’ll explore how financial institutions can build lasting emotional connections, craft meaningful digital experiences, and introduce features that naturally align with their brand promise and solve genuine customer needs.Find out:<ul><li>Why constantly chasing new features puts your product at risk</li><li>The hidden pitfalls of prioritizing features over brand identity in banking</li><li>How emotional connection drives loyal, lasting customer relationships</li></ul>Read the full article on UXDA&apos;s blog: <a href='https://www.theuxda.com/blog/why-feature-first-approach-digital-banking-could-break-your-brand'>https://www.theuxda.com/blog/why-feature-first-approach-digital-banking-could-break-your-brand</a> * AI podcast on UXDA article powered by Google NotebookLM