Hang on, what's the question? Why is everyone talking about regenerative farming, for starters. For fibre as well as food. #regenag is fashion's new favourite hashtag. What if we put back more than we took out? Stopped drenching the land with toxic chemicals? Worked in harmony with Nature? Could we feed and clothe the world if we produced less, and differently? Would we starve? Would prices skyrocket? How did we get to this place, where no one - not the land, not biodiversity, not the nutritional content of food, and not the farmers who are on the front lines - wins?
Oh, and have you heard the one about there being just 60 cycles of soil left on Planet Earth? That's no joke. While this oft-quoted stat has been disputed, there's no denying that intensive, so called "conventional" farming practices are depleting soil health the world over.
During WWI, food shortages had us in a panic. No wonder, in the 1950s and '60s, we were obsessed with maximising yields. Through a combination of hectic new pesticides and herbicides, cheap synthetic fertilisers, and tearing out trees and hedgerows to make managing monocrops easier, farmers produced so much, there was plenty to spare - and waste.
But the bonanza couldn't last forever...
Today, they are experiencing a backlash. Once celebrated for filling our plates, farmers now find themselves vilified for destroying our environment. That many are the very same people who remember when everyone loved and respected them, and are only doing what governments and consumers said they wanted, is not often discussed. Can regenerative farming save them, and our soils?
Sarah Langford is the author of Rooted, How Regenerative Farming can Change the World. She’s also a farmer herself, although she didn’t start out that way. A must-listen Episode as a stand-alone, but for maximum inspo, listen back to the Eps on sustainable materials, animal cruelty, and leather supply chains when you're done!
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