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In this episode of "What One Thing," Smart Meetings interviews Carina Bauer, CEO of IMEX, discussing the upcoming IMEX Frankfurt event. Bauer anticipates growth compared to previous years but notes that it may not reach the scale of IMEX America. Reflecting on innovations from the Las Vegas event, such as video content and immersive experiences, she highlights plans to introduce AI plugins for sessions at the European event. www.smartmeetings.com