Most businesses are leaking money on Google Ads without realising it. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the four simple but critical fixes that can immediately lift your campaign performance.

If you’re running Google Ads — or paying someone else to — these are the settings you need to check.

Here’s what we cover:

The location targeting mistake that’s killing your local resultsHow to use negative keywords to instantly stop wasting spendWhy your match types might be attracting the wrong trafficThe conversion tracking setup that separates smart campaigns from blind ones

These are foundational — but they’re missed in the majority of accounts we audit. Don’t wait to fix them.

Want Google Ads that actually drive results?

WHD works with ambitious brands to build campaigns that cut waste and maximise ROI.

Visit https://whd.au to talk strategy.

Hosted by James Walker – Managing Director at WHD

Guest: Tia Scott – Google Ads Specialist at WHD