What’s working in paid social media right now?

In this episode of What’s Hot in Digital, WHD’s Head of Paid Social Strategy, Steph McGrath, joins James to break down the strategies that are driving performance across lead gen and eCommerce accounts — from high-quality lead forms to AI-powered Advantage+ Shopping campaigns.

Whether you’re running ads for your own business or managing campaigns for clients, this episode is packed with actionable takeaways.

Here’s what we cover:

• The lead form updates that are improving both quality and volume

• How to use custom questions and conditional logic to pre-qualify leads

• Why we’re using lead forms over landing pages in many accounts

• How AI-driven Advantage+ Shopping campaigns are outperforming traditional setups

• What to watch for when rolling these strategies out (and what not to do)

Smart strategy. Better performance. Practical tips you can use today.

Need help getting more from your paid social campaigns?

WHD helps ambitious brands scale with performance-driven Meta Ads that convert.

Visit https://whd.au to learn more.

Hosted by James Walker – Managing Director at WHD

Guest: Steph McGrath – Head of Paid Social Strategy at WHD