Coke has moved into its Litigious Era with a passion. We talk about the knockoff soda carnage that Cokes Lawyers  left in their path. Coca-Cola also develops a new and improved bottle to set them apart from the pack. Also the bottle is strangely sexy?

Asa Candler takes  some heat from a new government bureau focused on consumer protections and eventually steps down to run for Mayor of Atlanta.

His son, Howard Candler, Takes over briefly just to pass off the reins to a man Named Robert Woodruff.

Woodruff is the next big leader  of  the company and leads  Coke to its  golden Era. He standardizes everything from fountain soda recipes  to bottle size to whether or  not to use blonde or brunette models  in coke advertisements. He also oversees Coke's expansion into the worldwide market.

All this and more! Hope you enjoy it.

Enjoy!Sources for this week:“For God, Country, and Coca-Cola: The Definitive history of the Great American Soft Drink and the company that makes it”-Mark Pendergrast (2013)Updated(2024)“Citizen Coke: The Making of Coca-Cola Capitalism”-Bartow J. Elmore(2016)Follow the podcast @yeettherichpodFollow Emily @thefunnywalshFollow Danny @dmoss315

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