In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s right for your offer, audience, and growth stage. TIMESTAMPS: 01:40: Why trust-building offers are the gateway to high-ticket sales 03:15: What is an internal buyers list and why you must build one 05:00: How price point determines format 08:00: The real distinction between a masterclass and an info session 10:45: Selling to warm leads vs. cold leads 13:25: How advertising impacts structure 16:10: Audience segmentation 26:00: How the weekly masterclass strategy was developed 28:40: Offer placement within your product ecosystem Resources: Learn more about the Legacy Leaders Mastermind: https://programs.thebusinessadvisory.com/legacy-leaders  Get the Conviction Marketing book: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday  

In today's episode, Heather Hansen answers a listener's question from Mary, a woman over 50 who is struggling to find a job and feeling replaced by younger generations. This episode is not only for those in a similar situation but also for anyone who believes something they want is impossible, or who is concerned about artificial intelligence impacting their career. Heather emphasizes that the root of "elegance" is to choose, and she provides three crucial choices to navigate these challenges. In this insightful episode, you'll learn: Addressing the Listener's Core Concern - Heather directly addresses Mary's fear of being replaced by younger generations and the broader concern about AI taking jobs, setting the stage for the episode's advice. The "Elegance" of Choice - Heather introduces the core concept that the word "elegance" means "to choose," framing the entire discussion around the power of intentional decision-making in one's career and life. The Power of Perspective - Heather introduces the "rubber band experiment" to illustrate how changing your perspective from "this is" to "this could be" can open up new possibilities, especially in career paths like fractional roles, consulting, or independent contracting. Exploring New Career Avenues - Building on the idea of perspective, Heather suggests concrete alternative career paths such as fractional roles, consulting, independent contracting, or exploring non-profits and startups, encouraging listeners to think beyond traditional employment. Building Belief through Evidence - Heather discusses how belief shapes energy in job interviews and how to cultivate a positive belief system. She explains two ways to gather evidence: collecting existing data (e.g., studies showing older workers are more reliable, companies actively recruiting them) and creating your own evidence through action. The Value of Older Workers - Heather provides compelling evidence from studies (Stanford and Harvard) and corporate initiatives (Goldman Sachs returnships) that highlight the reliability, trustworthiness, and effectiveness of workers over 50, directly countering the belief that age is a barrier. Strategic Action for Opportunity - Heather highlights the importance of taking strategic action beyond just sending out resumes. She emphasizes leveraging one's "ecosystem" or network, suggesting regular interaction with contacts as a powerful way to create opportunities and build evidence for your beliefs. Human Differentiators in an AI World - Heather revisits the previous week's discussion on AI, explaining that human energy and unique ecosystems (networks) are qualities that artificial intelligence cannot replicate, making them crucial differentiators in the job market. Leveraging Your Ecosystem/Network - Heather elaborates on the concept of an "ecosystem" as a valuable asset, providing personal examples of how her own diverse networks have led to professional opportunities, encouraging listeners to recognize and utilize their own. In this episode for Libsyn:  [01:04] - Addressing the Listener's Core Concern [02:39] - The "Elegance" of Choice [02:55] - The Power of Perspective [05:00] - Exploring New Career Avenues [06:50] - Building Belief through Evidence [09:10] - The Value of Older Workers [12:09] - Strategic Action for Opportunity [15:00] - Human Differentiators in an AI World [17:16] - Conclusion and Final Encouragement    Connect with Heather: Schedule a call with Heather Follow Heather on Instagram Website Watch Episodes on Youtube Heather’s TikTok ‍ The Elegant Warrior Podcast and content posted by Heather Hansen is presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user’s own risk. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical or mental health condition they may have and should seek the assistance of their healthcare professionals for any such conditions.  

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Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post SessionSites Podcast Takeover – From Click to Client: Optimizing Your Website for Conversions | POP 1224 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

As America approaches the Fourth of July holiday, Fox News Audio recognizes people who go above and beyond – whether in business or service – to make America great.  Join the “Brian Kilmeade Show,“ “Fox Across America with Jimmy Failla,” the “Guy Benson Show” and “The Fox News Rundown” as we highlight famous and everyday folks who’ve made their mark on the country in their own special way and hear what inspires them. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, we are delighted to chat with Adam Erace. Adam is an award-winning food and travel writer whose work has been featured in Travel + Leisure, Fortune, Virtuoso and many other publications.Adam is the co-author of the Laurel and Palizzi Social Club cookbooks and four cocktail books. His latest, "In Session: Low-Proof Cocktails for High-Quality Occasions," will be published on Nov. 11, 2025. Adam lives in Philadelphia with his wife and two maniacal rescue dogs.Connect with Adam Erace:⁣⁣⁣⁣⁣IG: @adameraceLinkedIn: https://www.linkedin.com/in/adam-erace-37b1b93/⁣⁣⁣⁣⁣⁣⁣⁣⁣For all 90+ media guests to date, you can find their information and episodes on our agency’s website, www.hannaleecommunications.com. ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Connect with hosts Hanna Lee and Michael Anstendig along with our agency on IG, as well as on Facebook, LinkedIn, X and TikTok.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Hanna Lee Communications⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣IG: @hannaleeprFacebook: https://www.facebook.com/HannaLeeCommunications ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣LinkedIn: https://www.linkedin.com/company/hanna-lee-communications/ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣X: @hannaleepr ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Hanna Lee⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣IG: @hannaleeny ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Facebook: https://www.facebook.com/hannaleenyc ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣LinkedIn: https://www.linkedin.com/in/hannaleepr/ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣X: @hannaleeny⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣TikTok: @hannaleeny ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Michael Anstendig⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣IG: @michaelanstendig⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Facebook: https://www.facebook.com/michael.anstendig ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣LinkedIn: https://www.linkedin.com/in/michael-anstendig-7b5256/ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣X: @ImbibingGuy ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣TikTok: @michael.anstendig⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ Hosted on Acast. See acast.com/privacy for more information.

Our guest in this episode is Marnie Stockman, co-creator of the Lead It like Lasso philosophy. Following her passion for helping people become their best selves, Marnie has embarked on a new adventure to empower job seekers in the age of AI. Her mission, sparked by conversations with her own children, is to help people find truly meaningful work through authentic self-discovery.Marnie shares how we can all become the "CEO of You, Incorporated," using AI as a tool for deep introspection, not just for sterile automation. Key points discussed include:* Character is your advantage: In an automated world, your unique human character is your ultimate competitive edge.* Be the CEO of You: Run your life and career like a business to intentionally guide your own growth.* Use AI for authenticity: Leverage AI to understand your real story and NOT to game the system.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Marnie Stockman, Lead It Like LassoIt was an absolute delight to welcome Marnie Stockman of Lead It like Lasso back to the Innovabuzz podcast. Long-time listeners might remember Marnie from episode 653, where she and her business partner Nick taught us how to lead with heart, inspired by the one and only Ted Lasso. So much of that conversation was about core values and curiosity, and now she’s returned with a fascinating new adventure that feels like the perfect next chapter: empowering job seekers in the age of AI.This new direction isn’t a pivot away from her Lasso-inspired philosophy; it’s a powerful evolution of it. Marnie is diving headfirst into the world of artificial intelligence, not as a cold, robotic replacement for human ingenuity, but as a tool to help us become, as she so eloquently puts it, "the best version of ourselves." It’s a mission to bring more character, not less, into our professional lives, especially when technology is changing everything.The Spark of Inspiration: The Character Revolution in a Digital WorldMarnie’s new focus was sparked by a simple but profound observation she calls the "character revolution." In a world increasingly filled with automation and digital transformation, the single greatest way to stand out is by being authentically, unapologetically human. It’s our character, our values, and our unique stories that will become our most valuable assets. The ones who thrive will be the ones who show up as real people.This idea wasn't just a theory; it was validated in the most personal way possible. Marnie shared a wonderful story about a single week where her 23-year-old daughter, her 25-year-old son, and her daughter’s 23-year-old boyfriend all decided they needed more impactful work. From a mechanic wanting to help people more directly to a marketer discovering a passion for teaching, their journeys proved that understanding one's core drivers is the first step toward a fulfilling career.Welcome to You, Incorporated: Becoming the CEO of Your Own LifeThis is where Marnie’s new venture gets truly brilliant. She and Nick are developing an app and writing a new business fable, The Business of You, based on a powerful central metaphor: you are the CEO of "You, Incorporated." I just love this concept. It reframes personal development from a passive activity into an act of empowered, strategic leadership over your own life and career.When you think of yourself as a CEO, you realize you're in charge of all your own departments: your finances, your marketing (how you present yourself to the world), and your HR (your personal growth and well-being). The app they're building is designed to be your trusted advisor in this enterprise, using AI to help you have the critical conversations needed to run your personal corporation with intention and clarity.AI as Your Personal Mirror: Uncovering Your Authentic StoryThis is where the magic really happens. We chatted about how AI’s greatest strength isn't just generating content, but acting as a conversational partner to help you uncover your own ideas. Marnie’s work is a perfect example of this. Her app uses AI to help you dig deep into your core values and the stories that define you, much like a patient coach. It helps you connect the dots of your own life.Marnie shared the powerful story of an introverted young man she mentored who was told he came across as "chaotic" in interviews. By working through his core values and the stories that demonstrated them, from soccer as a kid to his work as a lifeguard, he was able to build a coherent narrative. The very next day, he walked into an interview, confidently told his story, and landed the job. He didn’t change who he was; he just finally understood how to articulate it.The Human Checkpoint: Navigating AI with Wisdom and AuthenticityOf course, with any powerful new tool, there are risks. Marnie rightly points out that AI can be "glitchy" and has a hilarious tendency to produce "cringey" and repetitive content if you’re not carefully guiding it. I see it all the time. The human in the loop is not just recommended; it’s essential for ensuring the output has personality and soul.More importantly, she offered a critical warning against using AI to simply "hack the system." It's tempting to use these tools to generate a resume or cover letter that perfectly matches a job description, but if it's inauthentic, you risk finding yourself "unhappily employed." It’s a fast track to that feeling of misalignment where you dread going to work, a situation I know all too well from my own past and one that Marnie experienced herself.The Ted Lasso Test: How Would Ted Navigate the World of AI?I couldn't resist asking the big question: what would Ted Lasso do in the age of AI? Marnie’s answer was, unsurprisingly, spot-on. He would focus on understanding yourself first. He’d encourage his team to use any tool at their disposal not to find shortcuts, but to cultivate empathy and become more human.This led to one of my favorite parts of our chat: Marnie’s "shelf help" idea. She took a picture of her bookshelf, fed it to an AI, and asked for a personality assessment, blind spots, and book recommendations. It’s a wonderfully creative and fun way to use technology for genuine self-discovery, and it feels like something Ted would absolutely get behind.ConclusionMarnie’s work is a vital reminder that in our rush to adopt new technologies, we can’t afford to lose sight of what makes us human. The goal isn’t to let AI do the work for us, but to use it as a mirror to better understand ourselves, our stories, and our values. It’s about leveraging technology to deepen our human connection, not replace it.Marnie provides a masterclass in how to approach AI with wisdom, curiosity, and a deeply human-centered focus. Her message is clear: use these powerful new tools not to chase trends, but to uncover your authentic story and core values. In a world of automation, your humanity isn't a liability; it's your ultimate competitive advantage.The Buzz - Our Innovation RoundHere are Marnie’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Use AI with a creative prompt to analyze your bookshelf, providing unique data to help you understand your own blind spots.* Best thing to integrate AI and human connection – Create consistent content in different styles, which allows you to connect authentically with multiple, diverse audiences.* Differentiate by leveraging AI – Focus on using AI first and foremost as a personal tool to deeply understand yourself and your own story.ActionTake a picture of your bookshelf, find the prompt Marnie mentioned in the show notes, and use it to analyze your reading habits. Share what you discover online using the hashtag #ShelfHelpChallenge so Marnie can see it.Reach OutYou can reach out and thank Marnie by visiting her website at leaditlikelasso.com, which links to all of her projects. You can also connect with her directly on LinkedIn or enjoy her satirical take on career advice at workinprogress.ai.Links:* Website - Lead it Like Lasso* LinkedIn - Marnie Stockman* YouTube - Lead It Like Lasso* Facebook* Twitter - @leaditlikelasso* Instagram - @leaditlikelasso* LinkedIn - Lead it Like Lasso* TikTok - @leaditlikelassoBooks* Lead It Like Lasso, Marnie Stockman and Nick ConiglioCool Things About Marnie Stockman* Pop Culture Alchemist: Marnie doesn’t just reference Ted Lasso - she’s built an entire leadership philosophy and business around the show’s heart, humor, and humanity. Who else can say their business playbook is inspired by a fictional football coach with a mustache and a biscuit obsession?* From Math Teacher to AI Innovator: It's not every day you meet someone who's journeyed from the world of high school math to the cutting edge of AI-powered job seeking. That's a plot twist worthy of its own Ted Lasso episode!* Champion of the Underdog: Marnie's focus on helping job seekers stand out in an automated world speaks volumes about her passion for empowering the underdog. She's not just teaching leadership; she's leveling the playing field.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Here’s the prompt Marnie gave us for AI to analyze your bookshop:I’m participating in the #ShelfHelpChallenge. Based on this photo of my bookshelf (or list), please give me: 1. A short personality summary 2. My current intellectual obsession 3. A blind spot I might be missing 4. A book I didn’t know I needed 5. A fake book title I would write one day Sign it: “Your Bookshelf (With Love)” 🧠 Make it clever, slightly cheeky, and insightful.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

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Time now for our daily Tech and Business Report. KCBS Radio news anchor Holly Quan spoke with Bloomberg's Erin Hudson. The Trump administration says it may pull funding for California if the state doesn't ban transgender student athletes from female sporting events.

We just finished our 10th annual Hacking for Defense class at Stanford. What a year. Hacking for Defense, now in 70 universities, has teams of students working to understand and help solve national security problems. At Stanford this quarter the 8 teams of 41 students collectively interviewed 1106 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. – while simultaneously building a series of minimal viable products and developing a path to deployment.