Creating a brand that sticks in consumers' minds doesn’t happen by chance. It results from strategic thinking, creative execution, and consistent behavior. A memorable brand can elevate a business above its competition, making it a first choice in consumers' minds. From understanding your audience to delivering your brand promise, we will help you lay a solid foundation and propel your brand into the hearts and minds of your customers, potentially transforming your business into a remembered and revered brand.

This Kieran is joined by Laura Wheeler, CEO on founder of Renegade Operations. Laura joins us to discuss the importance of the relationship between enablement and operations, how easy enablement is to work with and how to make that relationship stronger

Have you been considering a truck lease program but not sure if it's the right move for your business? Before making any major financial decisions, join Andrew in this eye-opening episode where he shares real-life stories and insights from experienced drivers. Andrew breaks down the pros and cons of truck lease programs.; from the potential for bigger earnings to the importance of disciplined money management, this specialized world comes with its own set of challenges. Don't miss out on this valuable advice that could make all the difference in your trucking career! If you're looking for a strong leasing program where a carrier helps set their drivers up for success, check us out at chiefcarriers.com   This podcast is produced by Two Brothers Creative 2024.  

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. In this episode, your hosts, Steve Kyles and Carl White dive into the essential elements of success in the mortgage industry. They emphasize the pivotal role of consistency and accountability in achieving sustained success. Discover how establishing consistent habits and holding yourself accountable can drive results, propel your business forward, and pave the way for long-term growth. Whether you're a seasoned professional or just starting out, this insightful discussion offers actionable insights and practical strategies to help you unlock your full potential and achieve your goals. Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode! Schedule a call to walk through your Daily Success Plan at www.FreedomPlanningCall.com or click here.

In this episode of the Main Street Business Podcast, host Mark J. Kohler welcomes entrepreneur and GameStop co-founder, Gary Kusin to share his insights and experience with other aspiring leaders. Gary maps out his journey to becoming an industry leader himself and empowers emerging entrepreneurs to think beyond predefined passions.Here's what you can look forward to:Mark delves into Gary’s impressive career trajectory and how it’s made an impact on the corporate world.The importance of applying an analytical approach to different ventures.How Gary transitioned to the CEO role at Kinko's to implement a customer-centric approach.Emphasize the significance of creating a culture around customer interactions.Developing leadership principles based on personal experiences.Encouraging entrepreneurs to seize every opportunity that comes their way. Are you ready to get certified in EVERY strategy I teach? Start your journey with a FREE 15-minute demo. You don't want to miss this! Secure your tickets for the most significant tax & legal event of the year: Tax and Legal 360 Curious what my new certification is all about? Learn More Looking to connect with a rock star law firm? KKOS is only a click away! Grab my FREE Ultimate Tax Strategy Guide HERE! Check out our YOUTUBE Channel Here: https://www.youtube.com/markjkohler Craving more content? Check out my Instagram!

“Remove the fear and start asking the right questions.” - Bo McDonaldThank you for tuning in to The CUInsight Network, with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is Bo McDonald, President and CEO at Your Marketing Co. The team at Your Marketing Co. seeks to empower credit union teams through strategic marketing, planning, and branding. Bo emphasizes the team’s mission to help credit unions avoid unnecessary mergers and thrive by engaging, educating, and retaining the next generation of members.During our conversation, Bo discusses how credit unions can be curious about risks to tackle the fear of change. He talks about evaluating data and developing an appetite for risk as an organization to stay on top of trends and technology. Your Marketing Co. works with credit unions large and small to make a unique difference. Listen as Bo talks about approaches to remain relevant, and attract and retain members now and in the future.As we wrap up the episode, Bo talks about wanting to be a better pasta maker, giving a shout-out to risk-healthy credit unions, and sharing his latest book recommendation. Enjoy my conversation with Bo McDonald!Find the full show notes on cuinsight.com.Connect with Bo:Bo McDonald, Founder, President, and CEO at Your Marketing Co.bo@yourmarketingco.comyourmarketing.coBo: LinkedIn | XYour Marketing Co.: LinkedIn | Instagram | Facebook | XPodcast: Accidental Leadership

Hear our first impressions of ChatGPT 4o, as Fred, Josh, and Eric share our initial experience of the latest GPT evolution. We unravel the latest features of GPT-4o, from its voice interaction that's set to redefine customer service to its nuanced emotional intelligence that picks up on mood through facial recognition and voice inflection. But we don't stop at the features; we delve into the serious business of AI incident protocols, comparing them to bank robbery responses—because with great power comes great responsibility, especially in financial institutions.We reflect on Apple's announcement they are embedding Chat GPT on the iPhone - Goodbye Siri? And we also we ponder the implications for tech juggernauts like Amazon and Google. Their strategic moves—or lack thereof—could shuffle the competitive deck in the voice interaction landscape.Finally, as we eagerly gear up for the Financial Brand Forum, we share some of the sessions we are most looking forward to: SEO in banking, customer experience strategies, and the ethical maze of AI in financial services. ----------------(06:52 - 08:11) Impressions of GPT 4o Conversational Model(22:09 - 23:23) Subscription Model for Language Models(27:02 - 28:23) Google Ad Placement (38:11 - 39:22) Effective Hiring Manager Interview Techniques(42:23 - 43:25) Understanding the Honest Interviewee(46:45 - 48:14) Excitement for Financial Brand Forum(53:52 - 56:02) CX and AI Sessions (59:18 - 59:40) What does AI have to do with your Robbery Incident Response Protocol?

Juliette Powell is Founder and Managing Partner of Kleiner Powell International, a consultancy working at the intersection of responsible technology and business. She is co-author of “The AI Dilemma: 7 Principles for Responsible Technology.” Juliette brings rich technology research and innovation experience to evaluate our evolving landscape as we anticipate AI integration. She explains her core concerns—what we need to pay attention and lean into. She discusses the importance of personal data ownership, creative friction, digital trust, and logic. Juliette explains how diverse contributions diminish divergent, asymmetric trajectories, so we all need to be actively involved.      TAKEAWAYS   [02:30] Monopoly is Juliette’s favorite game as a kid, showing how you can change your circumstances.   [02:50] Juliette studies finance and international business to understand global interconnectedness.   [03:15] At university, Juliette develops a TV career focusing on the business side of media.   [04:32] Interviewing Janet Jackson and Nelson Mandela reveals juxtaposed insecurity and confidence.   [07:30] Juliette’s first book results from her involvement with TED’s original founder producing the conference and meeting visionary thinkers.   [08:10] Transitioning from TV, Juliette explores technologies and the rise of social media.   [10:25] Citizen journalism and political messaging delivered using digital channels fascinates Juliette.   [12:10] Juliette tries to lead as her whole self, seeing people disconnecting their work/non-work lives.   [13:20] Where engineers can experience misalignment making decisions in their AI-related work.   [14:20] Juliette highlights those who live holistically as fully integrated people in her first book.   [15:00] Integrated work/life experienced early on meeting a couple working remotely in Thailand.   [16:50] Early career motivation to find work thinking about Maslow’s hierarchy of needs.   [18:58] How the internet extended possibilities beyond someone’s local geography.   [19:50] Ecosystem pressures raise mental health issues and people trying to survive not thrive.   [20:50] Navigating uncertainty—personally and professionally—requires having Plan A, B, C, and D.   [21:44] Juliette founded the Gathering to ensure diversity and avoid past mistakes in tech development.   [24:41] At TED, there is no separation between the expertise on stage and the audience.   [26:04] Turing AI and WeTheData.org focus on the personal data ecosystem, ownership, and ethical use.   [27:48] Research reveals four grand challenges include digital trust and digital infrastructure/access.   [29:30] An ‘eBay for data’ to aggregate and monetize personal data as Finns do.   [31:31] Research on Americans’ and Europeans’ different attitudes to their personal data.   [35:26] Most of Juliette’s NYU students are terrified of the potential impact of AI on their skills.   [36:25] Students’ potential questions ‘Will I have meaning? Can I contribute anything?’   [37:40] Juliette teaches students research methods to reduce fear and build confidence.   [41:30] The importance of creative friction to reconnect across seamless technology divides.   [42:45] Taking a moment to rise above the sand, things have changed a lot, probably within yourself.   [43:40] Diverse teams earn the most as they take the longest time to deliberate.   [44:45] With diverse debate, deliberating longer, with ongoing feedback, we can create better AI systems.   [45:53] Bias is part of human nature, so how we can reduce asymmetry of power?   [49:00] If we wake up to the power we have and give away, what we can do with that power.   [50:08] Juliette is excited to be alive right now when we are shaping the future such as digital infrastructure, digital literacy, and digital trust.   [50:40] Historically, curators of knowledge have been our sources of truth.   [53:05] We must be able to manage all this uncertainty on the individual level as a community.   [53:45] The Four Logics framework: government, corporate, engineering, and social justice logic.   [54:35] Increasing awareness of misalignment between employees’ morals and employer brands.   [55:47] Checking on personal values, culture, and vision that enable fulfillment.   [56:33] How reducing human biases with AI leads to other biases.   [57:27] Encourage employee experimentation with AI and launch internal challenges.     RESOURCES   Juliette Powell on LinkedIn Juliette Powell’s website Kliener Powell International’s website The AI Dilemma: 7 Principles for Responsible Technology" co-authored by Juliette Juliette’s first book. “33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking” Juliette’s co-authored book “The AI Dilemma: 7 Principles for Responsible Technology.”       QUOTES (edited)   "I've always been of the perspective that I'm a whole person. There are many different parts to my whole person, but nonetheless, I try to think of myself holistically as I navigate the world."   "Creative friction can only come from deep diversity. The more diverse, the more they produce questions, the longer it takes to deliberate, but the better the outcomes."   "We need to take responsibility and intentionally co-create with AI to ensure diverse perspectives are debated, increasing initial friction to reduce asymmetries and improve capabilities and relevance."   "Digital trust is kind of key. If we want data, personal data, to work for everyone on the planet, and not just the usual suspects, we need to address digital trust and infrastructure."   "If you feel that your personal morals are being confronted by what you're being asked to do at work, now is the time to recognize that disalignment and seek a place where you can be fulfilled and work on meaningful things."   "I'm excited about shaping AI's future because we are the generations that get to shape it. The decisions we make now will determine where digital trust will be in the next hundred years."   “There is expertise in the everyday person. We don't necessarily reward financially or recognize that, but that tacit knowledge is invaluable.”   “If we take longer to deliberate around our AI systems in their specific use cases and context, bring in the various communities that will be affected before we start building them, and deploy them constantly incorporating that feedback, we'd have much better systems that would work for far more people.”   “If we all woke up a little bit more to the kind of power that we give away, then we could also realize the kind of power that we actually have if we decide to do something about it.”   “We have to be able to manage all this uncertainty on the individual level as a community.”   "If you feel that your personal morals are being confronted by what you're being asked to do at work, now is the time to recognize that disalignment and seek a place where you can be fulfilled and work on meaningful things."   "I'm excited about shaping AI's future because we are the generations that get to shape it. The decisions we make now will determine where digital trust will be in the next hundred years."   “There is expertise in the everyday person. We don't necessarily reward financially or recognize that, but that tacit knowledge is invaluable.”    

Alex Nottingham JD MBA discusses Marketing Mistake #5: Paying and Praying for the best marketing efforts you must measure, track, and review. Resources:Dental Practice Growth Webinar Dental CoachingAll-Star Online Training

Our host Jeff Ignacio sits down with Nicholas Garza, Revenue Operations Manager at Membersy. They discussed how to work effectively as a team of 1, from prioritising tasks to creating departmental alignment. They also spoke about the difference between having a backlog and a roadmap. They looked into how to request and prioritise new resources, build and optimise a tech stack and increase adoption rates