May 09, 2025 · 1 min
User-generated content (#UGC) is a powerful tool in the #digitalmarketing landscape. It includes any form of content created by customers or users, such as #reviews, #testimonials, #socialmedia posts, blog comments, or videos. For businesses, UGC offers a unique opportunity to build #trust, improve #engagement, and strengthen their #searchengineoptimisation (#SEO) efforts.In this article, we will explore how #agencies leverage UGC to enhance #searchrankings and boost #socialmediaengagement, including tips for encouraging customers to share their experiences online.