123 Internet's AI & Digital Marketing PodCast

If you’re looking to position your #content above the competition and take advantage of these opportunities, understanding how to optimise for #featuredsnippets and #voicesearch is essential. These two areas are interconnected, as #voiceassistants often pull their answers from featured #snippets.In this article, we’ll explore how to target both effectively, improve your #visibility, and ultimately drive more qualified traffic to your #website.Support the show

A compelling #brand #narrative is no longer a luxury—it is a necessity. Brands that successfully craft and #communicate powerful stories foster #emotional #connections, build long-term #loyalty, and ultimately drive #growth. But creating a #brandnarrative that truly resonates is far more complex than writing a catchy #slogan or posting a feel-good origin #story. It requires #strategic #thought, #consistency, #emotional #insight, and an understanding of your #audience’s values, hopes, and aspirations.This article will explore what makes #brandnarratives powerful, how to develop one that stands out in a saturated market, and the elements necessary to ensure your story doesn’t just get heard—but felt.Support the show

Your #website’s #homepage is its front door — the digital handshake that introduces your brand, communicates your purpose, and guides visitors to take action. In today’s attention-starved world, you have mere seconds to capture a user’s interest before they click away. A homepage that fails to make an impact can cost you potential customers, while one that’s thoughtfully crafted can serve as a powerful #conversion tool.In this #guide, we explore what it takes to craft a homepage that hooks visitors from the first glance and keeps them #engaged, encouraging #exploration, #interaction, and ultimately, #conversions.Support the show

#Brands must now navigate a delicate balance between #innovation and #integrity. While #AI offers the promise of enhanced engagement and efficiency, its deployment can also risk consumer #trust, compromise #privacy, reinforce #bias, and even cross #legal and #moral boundaries.In this article, we explore the key #ethical considerations of AI in #marketing and examine how #businesses can ensure their use of this powerful technology remains #responsible, #transparent, and #humancentric.Support the show

Businesses can no longer afford to treat #searchengineoptimisation (#SEO) as an afterthought. Ranking at the top of #searchengine results pages (#SERPs) isn’t just about prestige—it’s about #visibility, #traffic, #trust, and ultimately, #conversions. The battle for these coveted top spots is won through meticulous planning, consistent execution, and most importantly, a robust SEO #contentstrategy.In this article, we’ll explore how to build a high-impact #SEOcontentstrategy from the ground up—one that is not only designed to rank but to dominate SERPs in your niche or industry. We’ll unpack everything from #research and planning to #implementation, #measurement, and #adaptation.Support the show

#Businesses are constantly seeking ways to enhance their #onlinepresence and drive sales. #SearchEngineOptimisation and digital marketing have become integral components for businesses aiming to achieve these objectives.This article will explore how #SEO, coupled with #digitalmarketing #strategies, can significantly boost your business's #visibility and #sales.Support the show

#SocialMedia #advertising continues to evolve at a rapid pace, and as we approach #2025, the industry is bracing for significant changes in how #brands connect with #audiences. With new privacy regulations, advancements in technology, and shifting user behaviours, #agencies are preparing for a transformative era in paid #socialcampaigns.This article explores the key trends shaping the #future of #socialmediaads and how agencies are adapting to predict and embrace these changes.Support the show

#InfluencerMarketing has emerged as a pivotal #strategy for #brands looking to enhance their #visibility, #credibility, and #audience #engagement.When executed effectively, #influencer #partnerships can amplify both #socialmedia reach and #searchvisibility, creating a synergistic effect that drives traffic, builds backlinks, and improves domain authority.This article explores how #influencerpartnerships can improve #SEO, offering insights into the #strategies #agencies employ to optimise the process.Support the show

User-generated content (#UGC) is a powerful tool in the #digitalmarketing landscape. It includes any form of content created by customers or users, such as #reviews, #testimonials, #socialmedia posts, blog comments, or videos. For businesses, UGC offers a unique opportunity to build #trust, improve #engagement, and strengthen their #searchengineoptimisation (#SEO) efforts.In this article, we will explore how #agencies leverage UGC to enhance #searchrankings and boost #socialmediaengagement, including tips for encouraging customers to share their experiences online.Support the show

BUSINESS SPOTLIGHT: THE IMPACT OF COVID-19 ON SOCIAL MEDIA123 INTERNET GROUP SPEAK WITH SPROUT SOCIAL ON THEIR EXPERIENCE & SHARE KNOWLEDGEThe social media landscape has changed dramatically since the global COVID-19 pandemic. Global leader and President of Sprout Social, Ryan Barretto speaks with Scott Jones, CEO of 123 Internet Group about the direct impact and share their experiences. In this conversation you’ll hear about the changes agencies and businesses made during the pandemic, how they pivoted and find out what the future may hold for social media.Learn from the experts and hear about how Sprout Social and 123 Internet Group navigated the pandemic, supporting their team and clients with empathy and an authentic voice. Learn how they’ve been able to build valuable long term relationships and use the social media data to inform business decisions and insights.Support the show