According to Global Market Insights, the Proptech Market was valued at USD 27.3 billion in 2023. It is easy to get overwhelmed with the amount of technology that is specifically targeted at the real estate industry so focus on the tech that you will use consistently to help you provide value to the consumer and make you more efficient. At the end of the day, no matter how much tech you use, real estate is a relationship and boots on the ground business. Nothing beats face to face meetings and talking to people in your market.