REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi

Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! 

NOTES:Ad Week: Obey Your Third: How Sprite Became America's No. 3 Soft Drink

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter