Brands, Beats & Bytes

Album 6 Track 12 - What's Poppin? The Return of Obey Your ThirstWhat's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill. Here are a few key takeaways from the episode:The power of going full force after what you believeWas Grant Hill first in line for the headline spot...Let's talk about itIt's about having the right team to make magic happenHow Sprite made the unexpected move under the big brand Coca ColaStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger FishmanBrand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.Here are a few key takeaways from the episode:In life, you have to earn it and own it.It's okay to take a beat and think about it before you answer a questionEngulf yourself in your work, get first-hand experience with the product/service you are offeringMarketing is about serving people, not just selling You can be both strategically intentional while remaining empathetic NOTES:Connect with Roger:www.rogerfishman.comRoger Fishman |  LinkedIn@rogerfishman on social channelsCheck out Roger's work:RAO Case StudyArtists For NatureNARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLANDThink You Know What Water Looks Like? Take a Look at This.The ocean science-art connectionShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 11 - The Power of a Versatilist w/Don ScheibenreifWhat’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today's show! From CPG, tech, and more - there are many angles to lean into throughout the episode. Here are a few key takeaways from the episode:Most times, the hard lessons we are given, are ones we need to learnBe a versatilistThe importance of both managing up and managing downMarketer: Optimism and CreativityThe importance of time & timingNOTES:Connect with DonDon Scheibenreif | LinkedInBook: When Machines Become CustomersView on AmazonStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige YoungWhat’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. Here are a few key takeaways from the episode:Model the behavior you want to see.Feedback is a valuable opportunity to growSpeak Truth to PowerSimply - Be You. Be Kind. Be Badass.NOTES:Connect with PaigePaige Young | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald OsborneBrand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. Here are a few key takeaways from the episode:Authenticity continues to be a powerful force in careers and marketing and branding"Nothing happens until a sale is made." Do you have a mentor that is also your advocate?Curiosity, Community, & Courage - A powerful trifecta  NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's tooWhat's Poppin' Brand Nerds?! Here are a few key takeaways from the episode:Women's NCAA March Madness Views are UPThe show aspect of the game being ignored is a mistakeThoughts on Iowa vs LSU match-upWho has the most star power?Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 9 - Cool, Calm, & Connected w/Katie CaseyWhat’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. Buckle up and get ready for some introspective work and inspiration along the way. Here are a few key takeaways from the episode:Sometimes you have to start by looking withinHow are you connecting to those around you?Making yourself indispensable is key.Stay calm and cool in situations AND don't be afraid to ask for helpWhat are your anchors in life? NOTES:Connect with KatieLinkedIn | Katie CaseyStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly FlatowFrom client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. Here are a few key takeaways from the episode:Are you prioritizing relationships in your life? Bumps in the road will come. How you handle it is the important part. Do your homework & accept multiple perspectives.Be a servant of relationships, results, and retelling.NOTES:Connect with Kelly:Kelly Flatow | LinkedInThe Hard Thing About Hard ThingsShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! Here are a few key takeaways from the episode:Don't be afraid to try different things until you find what lights you upHow are you paying it forward? The importance of mentorship with someone who gets you.Don't just start the business and dump all your money into it - really understand the business mechanicsWhat does it look like to be patiently impatient in the pursuit of success?NOTES:Connect with DanLinkedIn | Dan AliStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Album 6 Track 7 - What's Poppin? AI: Behind the BotWhat’s happening Brand Nerds?! Today, we are diving deep into AI, and we brought an expert to the virtual building - there is no one better we could bring to you, other than Seth Greenberg. Seth is a veteran Brand Nerd and a super successful tech CMO, most recently with Veritone, a one-stop shop for an organization's AI needs.If you've ever wondered about AI (and you should), you don't want to miss today's show. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter