Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Ron Andrews, VP of Business Development at Cars Commerce where we discuss: Digital advertising is being disrupted and what it means for digital marketers, Unlocking the secrets of a car shopper's mind, His $1B digital marketing playbook for car dealerships. This episode of the Car Dealership Guy Podcast is brought to you by: CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform Withum - Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to be in a position of strength in today’s complex business environment. Learn more at - https://www.withum.com/warranty Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/ Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com. Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:04:19) - Ron’s career in auto (00:07:57) - Modern retailing   (00:14:39) - What’s an ideal channel mix for dealerships? (00:16:16) - What are you seeing in the market? (00:19:16) - The “always on” customer (00:21:21) - Where are dealers wasting money? (00:24:26) - The future of data (00:32:22) - What are you working on for dealers today? Check out Cars Commerce here. Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership) This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.