In this episode Lindsay and her team member Emily dive deep into their six-figure live launch strategy. Emily, Lindsay's online business manager, shares insights into their launch process, emphasizing the importance of starting small and gradually expanding strategies over time.
They discuss various launch strategies, focusing on challenges as a way to engage participants and provide valuable content. Lindsay highlights the significance of aligning launch strategies with the course content, whether skills-based or focused on broader concepts.
They break down the pre-launch phase, emphasizing the importance of setting up systems and processes, recording challenge videos, scheduling emails, creating landing pages, and establishing a pop-up Facebook group for engagement. Lindsay and Emily stress the value of personal interaction in live launches and offer practical tips for maximizing engagement and conversion during the pre-launch phase.
Mentioned in this episode:
Episode 024: A Complete Guide to Making Your First Hire
Learn more about Hey Online Course
Learn more from Lindsay:
[free download] 100+ Profitable Online Course Ideas
[free training] 5 Steps to a $5K Course Launch