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Course Creation Mama

Lindsay Bowden
33 episodes   Last Updated: Apr 24, 24
Welcome to the Course Creation Mama podcast. I’m your host Lindsay Bowden: a mama of 2, Jesus follower, former high school math teacher turned full time online biz owner. In 2019, I was pregnant and desperate to stay home with my baby for longer than my 6 week maternity leave. That’s when I made the decision that changed everything: I created and launched an online course. That one course allowed me to quit my job, work less than 20 hours a week, retire my husband, and build a life we love. Now I’m on a mission to help other families create and launch their own digital products so they can monetize their passions and knowledge. Each week, we’ll discuss topics like marketing, course creation & launching, multiple streams of income, generosity, family, and more. It’s time to serve more, earn more, work less, and put our family first. Let’s create more generous, wealthy families!

Episodes

In this episode, Lindsay shares one of the biggest online business mistakes she’s made–accidentally deleting her entire email list of 25,000 people. This mistake had significant consequences, including losing thousands of dollars due to disrupted payment plans and access to programs. Despite the panic and challenges faced, Lindsay shares valuable lessons learned, emphasizing the importance of slowing down, being intentional, triple-checking tasks, and accepting that mistakes happen even for successful individuals.   Learn more from Lindsay: @meet.the.bowdens [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website  
In this episode, Lindsay shares her personal journey of balancing work and family life, as she is now running a business as a mom of 2. She shares her updated work schedule with 2 kids, highlighting specific days for focused work, utilizing systems and a team to help handle tasks, and prioritizing family time for mental health and well-being. She encourages listeners to set up systems early on in their businesses to eventually have more time for family while maintaining productivity and intentionality in work.   Learn more from Lindsay: @meet.the.bowdens [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website  
In this episode, Lindsay is sharing her maternity leave experience and what she did during her time away from work. She talks about her birth story and prioritizing rest and recovery afterward. Lindsay also discusses how she systematized her business, allowing her team to handle a successful launch while she focused on family time. She reflects on the lessons learned during maternity leave, such as the importance of slowing down, being present, and finding inspiration for new business ideas.   Learn more from Lindsay: @meet.the.bowdens [free download] 100+ Profitable Online Course Ideas [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website  
In this episode, Lindsay addresses the common question of whether online courses are a way to earn passive income. She shares her own experience with an evergreen funnel, using automated marketing strategies like Facebook ads, email sequences, and urgency tactics to drive sales. While acknowledging the need for ongoing monitoring and improvement, she emphasizes that with proper setup and automation, online courses can generate a more passive income stream over time.   Learn more from Lindsay: @meet.the.bowdens [free download] 100+ Profitable Online Course Ideas [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website
In this episode, Lindsay reflects on her experiences with live launching her online courses. She shares 3 of her biggest failures and the lessons learned from them. She views these experiences as valuable data for making better decisions in the future, and encourages listeners to embrace the learning process in their own online biz journey.   Mentioned in this episode: Learn more about Hey Online Course   Learn more from Lindsay: @meet.the.bowdens [free download] 100+ Profitable Online Course Ideas [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website
In this episode, Lindsay and her team member Emily discuss their six-figure live launch strategy. They cover various aspects of the launch process, including the free challenge, open cart period, and post-launch phase. They stress the importance of taking breaks and treating business outcomes as data for improvement rather than a reflection of your personal worth. The episode provides valuable insights and tips for launching an online course successfully.   Mentioned in this episode: Episode 028: Our 6-Figure Live Launch Strategy - Part 1 Learn more about Hey Online Course   Learn more from Lindsay: @meet.the.bowdens [free download] 100+ Profitable Online Course Ideas [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website  
In this episode Lindsay and her team member Emily dive deep into their six-figure live launch strategy. Emily, Lindsay's online business manager, shares insights into their launch process, emphasizing the importance of starting small and gradually expanding strategies over time.    They discuss various launch strategies, focusing on challenges as a way to engage participants and provide valuable content. Lindsay highlights the significance of aligning launch strategies with the course content, whether skills-based or focused on broader concepts.    They break down the pre-launch phase, emphasizing the importance of setting up systems and processes, recording challenge videos, scheduling emails, creating landing pages, and establishing a pop-up Facebook group for engagement. Lindsay and Emily stress the value of personal interaction in live launches and offer practical tips for maximizing engagement and conversion during the pre-launch phase.   Mentioned in this episode: Episode 024: A Complete Guide to Making Your First Hire Learn more about Hey Online Course   Learn more from Lindsay: @meet.the.bowdens [free download] 100+ Profitable Online Course Ideas [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website  
In this episode, Lindsay shares insights on 3 live launch strategies that have been successful in her business. The strategies foster engagement, encourage potential customers to take action, and maximize conversion rates. She emphasizes the value of authenticity and integrity in your business practices.   Mentioned in this episode: Learn more about Hey Online Course   Learn more from Lindsay: @meet.the.bowdens [free download] 100+ Profitable Online Course Ideas [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website
In this episode, Lindsay shares her journey of automating and systematizing her business in 2023 to alleviate burnout and expand her capabilities. She discusses three key areas for automation: lead generation, sales, and customer service. By automating these areas, Lindsay has found freedom in being able to focus on broader business goals and personal endeavors.   Mentioned in this episode: Episode 8: The #1 Secret to Marketing Your Course Episode 14: 3 Ways to Grow Your Email List Without Ads Pinterest ManyChat OptinMonster Zapier   Learn more from Lindsay: @meet.the.bowdens [free download] 100+ Profitable Online Course Ideas [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website
In this episode, Lindsay chats with her friend Deborah McDaniel, a CEO mentor and support strategist, who transformed her business in 2023. Deborah helps high-achieving women entrepreneurs transition from being self-made to being wildly supported, guiding them to cultivate ecosystems of support and avoid burnout. They discuss the importance of systems in business, including hiring a team, and how Deborah's approach focuses on shifting from being in control of everything to building structures that support growth without overwhelm. Through personal anecdotes and practical advice, they emphasize the significance of delegating tasks, setting boundaries, and gradually building a team that empowers the CEO to focus on strategic growth.   Connect with our guest: @becomingluminary Luminary CEO website   Learn more from Lindsay: @meet.the.bowdens [free download] 100+ Profitable Online Course Ideas [free training] 5 Steps to a $5K Course Launch Meet the Bowdens website