Digital Product Mama

From Classroom to Author: Launching Your First Book with Juliana Tapper   In this special episode, we’re talking with Juliana Tapper, a teacher-turned-consultant and author, who shares her journey to writing and launching her first book, Teaching 6-12 Math Intervention. Juliana takes us through the inspiration behind her book, the steps involved in the writing process, and her strategic game plan for a successful launch. From setting up effective funnels to deciding between traditional and self-publishing, this episode is packed with insights on how to launch your first book for educators, digital entrepreneurs, and aspiring authors.   In this episode, we’ll discuss:   1. Finding Opportunity Discover how Julianna’s presentation at ASCD, a national conference, connected her with a publisher and provided invaluable networking for educators and consultants alike.   2. Building an Email List With over 16,000 subscribers, Juliana explains how her list helped her launch, sharing tips for growing a list through paid ads and a mini-workshop funnel that builds authentic relationships with her audience.   3. Marketing Strategy To engage early supporters, Juliana offers exclusive pre-order bonuses. She shares how she uses her email list and social media to build excitement and inspire her audience to get involved.   4. Funnels for Success & The Importance of a Good Funnel in Marketing Juliana emphasizes the necessity of having a well-structured funnel to market any digital product. In today’s digital landscape, a solid funnel is essential to reaching an audience and driving engagement.   5. Traditional Publishing vs. Self-Publishing Choosing traditional publishing, Juliana wanted to ensure her book appealed to both teachers and administrators. She remained highly involved in creative aspects like the cover design and title, balancing her goals with the reach a traditional publisher offers.   For those interested in self-publishing, Juliana recommends Published. by Chandler Bolt, a guide that offers self-publishing strategies. In certain niches, self-publishing can offer greater control over royalties, pricing, and marketing.   Resources Mentioned: Juliana’s Book: Teaching 6-12 Math Intervention (Available for pre-order!) (https://www.collaboratedwithjuliana.com/preorder) Juliana’s Free Workshop: From Failing to Flourishing (https://www.collaboratedwithjuliana.com/engage) Published. by Chandler Bolt Hope House (https://hopehousecolorado.org/)   Connect with Juliana: On Instagram: @collaborated.with.juliana (https://instagram.com/collaborated.with.juliana) Juliana’s website: https://www.collaboratedwithjuliana.com/   Connect with Lindsay: On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden) On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)   Tune in and discover how to turn your expertise into a meaningful book launch that makes an impact!

20 Profitable Digital Product Ideas to Launch This Holiday Season   The holiday season is right around the corner, and it’s the perfect time to launch a digital product! In this episode, we dive into 20 unique, niche-specific profitable digital product ideas that can be created just in time to serve holiday shoppers. Whether you're looking to create a mini-course, an eBook, or printable planners, these ideas cover a wide range of audiences—from busy moms and teachers to Etsy sellers and beyond. Plus, if you’re dreaming of launching a full course or membership, we’re sharing practical tips on how to make it happen before the holidays. Let’s make this holiday season your most profitable one yet!   In this episode, we’ll discuss:   1. Why the Holidays Are Prime for Digital Product Sales With the holiday season being a high-spend time of year, it’s the ideal opportunity to launch a digital product, especially a smaller or niche-focused offer.   2. 20 Niche Digital Product Ideas to Inspire You   From a self-care journal for working moms over 40 to a gratitude journal for special education teachers, Lindsay highlights specific ideas that can easily be created and marketed to defined audiences.   3. Practical Tips for Creating and Launching Your Product Lindsay explains how to use tools like Canva to quickly create beautiful digital products, including journals, planners, and printable kits.   4. Beta Launch Tips for Course and Membership Creators For those looking to create a more comprehensive offer, Lindsay shares how to beta launch a course or membership—starting with three core modules and adding content as students progress.   Resources Mentioned: Canva: for designing printables, planners, and digital kits (https://www.canva.com/)   Connect with Lindsay: On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)  On YouTube: https://www.youtube.com/@Lindsay.Bowden Follow us and leave a 5 star review on Apple Podcasts or Spotify   Tune in next week for more tips on making this holiday season your best yet!

Get Ready for a Profitable Black Friday!   With Black Friday only weeks away, it's time to plan a strategy to maximize your sales! In this episode, we're diving into how to make extra money this Black Friday and Cyber Monday, with actionable tips to start prepping now. Whether you have a product ready or are just getting started, this episode offers all the insights you need to create a Black Friday sale that stands out.   In this episode, we’ll discuss:   1. Building an Email List & Freebie Now’s the time to create a freebie that will build your email list, so you’ll have an audience ready to purchase by Black Friday.     2. Creating a Paid Product If you don’t have a paid product yet, there’s still time! This episode gives you ideas on products that are quick to create, like eBooks, mini-courses, or even coaching sessions.   3. Crafting an Irresistible Discount We’ll talk about finding a sweet spot for discounts. You want it steep enough to stand out but still profitable.   4. Getting Creative with Bonuses & Bundles Learn how to offer bonus products, bundles, and even VIP programs that can start after the holidays. Resources Mentioned: ChatGPT (https://chat.openai.com): For quick Black Friday promotion ideas, tell ChatGPT about your offers, and it will generate ideas in seconds! Grab my list of over 100 profitable digital product ideas: LindsayBowden.com/list   Connect with Lindsay: Instagram: @LindsayBowden (https://www.instagram.com/lindsaybowden/) Whether you’re a Black Friday pro or planning your first sale, this episode will get you excited and ready to boost your holiday profits!

Legal Essentials for Digital Product Creators with Brittany Ratelle   In this episode, we're diving deep into getting your digital product business legal with Brittany Ratelle, a lawyer specializing in helping creatives and educators. Brittany shares invaluable insights on everything from contracts and intellectual property (IP) to running a side business as a teacher. Whether you're selling on Teachers Pay Teachers (TPT) or launching digital products on your own website, this episode is packed with actionable advice to help you protect your work and stay legally legit.   In this episode, we’ll discuss:   1. The Basics of Legal Protection for Creators Brittany explains the essential contracts every creator should have in place, such as a privacy policy and terms and conditions for your website. She emphasizes the importance of an independent contractor agreement when working with freelancers or hiring a virtual assistant, ensuring that both parties are clear on expectations and responsibilities. Understanding intellectual property (IP) is crucial. Brittany covers why copyright and trademark protections are important for your business and how they ensure you keep ownership of your original creations.   2. Setting Up Your LLC Protect yourself by establishing your business as an LLC (Limited Liability Company), especially if you're selling online or working with contractors. Brittany provides a clear explanation of what an LLC does and why it’s so important for minimizing personal risk. She also discusses the pitfalls of waiting too long to establish your LLC and the steps to take once you're ready to start your business.   3. Teachers and TPT – Navigating Contracts and IP Ownership One common concern is that many teachers have clauses in their contracts stating that anything they create is property of the school. Brittany shares how to protect yourself by negotiating an IP Assignment Agreement with your school, which clarifies that anything created on your own time and resources belongs to you. She also highlights how important it is to read your contract carefully and understand your rights, especially if you’re planning to sell on platforms like Teachers Pay Teachers.   4. Avoiding Common Legal Mistakes Brittany shares the top mistakes she sees creators make, such as not verifying that their business name or products aren’t already trademarked. A thorough trademark search and ongoing Google Alerts can help protect your brand. She also stresses the importance of using legally compliant media, like royalty-free music or images, especially for social media and promotional materials. Commercial music used in ads can lead to copyright violations, so make sure to use licensed tracks or safe alternatives.   5. Practical Tips for Protecting Your Work Advocate for yourself when it comes to your IP—understand your rights and ensure you're clear on what belongs to you versus what belongs to your employer. Make sure to utilize any contracts or legal templates you invest in. Brittany’s advice: don’t let those contracts gather dust in a folder; they’re meant to protect you, so put them to use!   Resources Mentioned: Lawfully Ever After: Brittany's course that helps creators set up their business legally, including LLC formation, IP protection, and more. Brittany’s Creative Contracts Shop: A collection of ready-made legal templates designed specifically for creatives and small business owners. (Don't forget to use my affiliate code LINDSAYB for 30% off Brittany's legal templates in her shop!)   Connect with Brittany: Website (https://brittanyratelle.com/) Instagram: @BrittanyRatelle (https://www.instagram.com/BrittanyRatelle)   Connect with Linsday: Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden/) Website (https://lindsaybowden.com/)   This episode is a must-listen for any creator, teacher, or entrepreneur looking to protect their business from legal risks. From contracts to trademarks, Brittany breaks down complicated legal topics into easy-to-understand advice, empowering you to get your digital product business legal.  

How We Built a Business from Scratch Part 2: Funnels, Reels, and Sales Strategies   In this episode, Lindsay and her online business manager, Emily, dive deeper into how they launched a brand-new business from scratch over the summer. Last week, they shared their journey through niche selection, starting an email list, and building their first digital products. Now, they’re focusing on the next critical step of selling your product–including Lindsay’s viral Reel formula that helped her get her first sale in just 16 days!   In this episode, we’ll discuss:   1. The Importance of Funnels  Lindsay explains how they set up automated funnels for Instagram, Facebook, and other platforms to turn leads into sales. She also shares the three must-have funnels every entrepreneur needs, previously discussed in Episode 42.   2.Building from Zero Lindsay and Emily talk about the challenges and rewards of growing a brand new Instagram account from scratch, including the setup process, creating content, and staying consistent.   3. The Power of Reels Lindsay's viral Reel success story is proof that you don’t need a big following starting out. She shares her viral Reel formula that helped her Reel hit over 12 million views.   4. Consistency is Key Emily and Lindsay emphasize the importance of showing up regularly, whether it’s on Instagram or any other platform. Consistency and patience are crucial for organic growth.   5. Social Proof & Sales Discover how growing a following on Instagram not only boosts visibility but also builds trust with potential customers, leading to sales—even from low-ticket products like a $14 ebook!   Resources Mentioned: Episode 42: The 3 Automated Funnels You Have to Try Hey Digital Product Playbook Viral Reel Example: Watch the reel that hit 12 million views here Instagram Kickstarter   Connect with Lindsay: Instagram: @LindsayBowden New Instagram Account: @KindaCrunchyFam   If you enjoyed this episode, don’t forget to subscribe and leave a review to let us know how this content is helping you build your dream business! See you next week!   

Building a New Business from Scratch: My Secret Summer Project   In this episode, Lindsay is joined by her business manager, Emily, for a deep dive into their secret summer project. They each started a brand new business from scratch to see if it's still possible to sell digital products in today’s saturated online marketplace. Spoiler alert: They had a blast, learned tons, and are ready to share all the behind-the-scenes details with you!   Lindsay and Emily are spilling the beans on their summer business experiment that put them back in the shoes of beginners. They started with no email list, no social following, and completely unrelated niches to their regular businesses. Their goal? To see how quickly they could go from zero to selling their first low-ticket digital products. Now they want to share the step-by-step process they followed, their unique niches, and how they navigated everything from brainstorming to product creation, all while juggling life’s demands.   In this episode, we’ll discuss:   1. Starting from Zero Lindsay and Emily share why they wanted to put themselves in the position of a beginner, testing if it's still possible to grow a business in today’s crowded market.   2. Choosing a Niche Discover how both hosts picked niches based on personal experiences. Lindsay’s new business, Kinda Crunchy Fam, focuses on gluten-free living, while Emily launched Girls Who Hate Sports, aimed at helping women connect with their partners through sports (even if they hate it!).   3. Creating Digital Products They discuss how they each created a low-ticket digital product in just a few weeks, sharing how Lindsay made a gluten-free snack guide and Emily designed fun football-related activities for women.   4. Building an Audience Learn about the importance of creating lead magnets to grow an email list from scratch and hear what freebies Lindsay and Emily offered to attract their target audiences.   5. The Power of Small Ticket Offers They explore why small-ticket digital products (under $100) can be a perfect entry point for new entrepreneurs, requiring less time to create and easier to sell without big marketing launches.   Resources Mentioned: 100+ Profitable Digital Product Ideas This [free] download will help you brainstorm your perfect first digital product and you inspire you to get started building that digital product business! (https://lindsaybowden.com/list)  Hey Digital Product Playbook  Lindsay’s guide that outlines everything you need to know about starting from zero and selling your first small-ticket digital product. Grab it here. (https://lindsaybowden.com/playbook) Flodesk The email service provider Lindsay used to build her email list and sell her products. (https://flodesk.com/)    Connect with Lindsay: Instagram: @lindsaybowden (https://instagram.com/lindsaybowden) Website: https://lindsaybowden.com   This episode is packed with actionable advice for anyone who wants to start a new business from scratch. Whether you're at square one or looking to try a new niche, Lindsay and Emily's experiences will inspire and guide you every step of the way.  

Big Changes, Exciting Updates, and How I Can Help You Create and Sell Digital Products   In this episode, we're diving into all the exciting updates and changes happening in my business! From a new podcast name to streamlined offers, this episode is your go-to guide for understanding how I can help you create and sell digital products, no matter where you're starting from. Whether you're a teacher looking to create educational resources, or an entrepreneur ready to build an online course or membership, I've got something for you. I walk you through each of my three main offers, so you’ll know exactly where to start to build your business for Q4 and beyond!   In this episode, we’ll discuss: 1. New Podcast Name and Expanded Focus Say hello to Digital Product Mama! We’ve expanded from just courses and memberships to include teacher resources and smaller-ticket digital products.   2. Merging Two Businesses Over the summer, I merged my teacher-focused business with my general digital product business to streamline everything under the Lindsay Bowden brand, making it easier for you to find the right support.   3. Offers Tailored to Your Needs  The Resource Academy™ is perfect for teachers, tutors, and homeschool moms who want to create and sell educational printables and digital resources. Hey Digital Product Playbook is for anyone ready to create a smaller-ticket digital product, like an ebook or mini course, and sell it with email lists and Instagram. Hey Online Course™ is for those who want to take it to the next level by building and launching a full online course or membership.   4. Free Trainings & Discounts Each offer comes with a free training that will help you get started and unlock exclusive discounts.   Resources Mentioned Free teacher training & The Resource Academy™ discount: https://lindsaybowden.com/teacher Hey Digital Product Playbook: https://lindsaybowden.com/playbook Free online course training & Hey Online Course™ discount: https://learn.lindsaybowden.com/course-training   Connect with Lindsay Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)   If you’re ready to get started on your digital product journey, tune in, grab those links, and let’s make Q4 your most productive yet!

Creating and Selling Teacher Resources Successfully!   In this episode, we're diving deep into how to build a successful TPT store and sharing insider tips that have helped countless educators turn their passion into a thriving business. If you're a teacher looking to create and sell your resources, this episode is packed with actionable steps to help you along the way!   In this episode, we’ll discuss: 1. Invest in a Premium Seller Account Lindsay stresses the importance of upgrading to the premium seller account ($60/year), which allows you to earn 80% of your sales. Even if you’re just starting, this investment will quickly pay off.     2. Create Eye-Catching Covers When potential buyers are scrolling through TPT, your cover photo is their first impression. Lindsay offers tips on creating covers that stand out without being overly busy and encourages you to look at what grabs your attention in other stores.     3. Craft Effective Titles & Descriptions Make sure your titles contain relevant keywords that teachers would search for. Descriptions should be clear, include keywords, and highlight the unique features of your resource.     4. Utilize Previews and Thumbnails Use the preview and thumbnail sections to show the most important elements of your product. Lindsay discusses how video previews can be especially powerful in giving potential buyers a clear sense of what they're getting.     5. Seek Mentorship and Use Templates Whether it's through one-on-one coaching or a program like The Resource Academy, Lindsay emphasizes the importance of mentorship to avoid wasting time.   Resources Mentioned: Sign up for The Resource Challenge [it’s free!]: https://www.lindsaybowden.com/challenge    Connect with Lindsay: On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)   This episode is full of practical advice to help you build a successful TPT store and turn your ideas into a reliable source of income. Whether you’re just starting or looking to improve your existing store, these tips will guide you to success!

How to Create Profitable Teacher Resources on Teachers Pay Teachers   Are you a teacher, homeschool mom, or someone interested in selling educational resources? This episode is for you! In this episode, Lindsay shares her inspiring journey of creating and selling teacher resources on Teachers Pay Teachers (TPT), a side hustle that allowed her to replace her full-time teaching salary. From crafting lesson plans to developing entire curriculums, Lindsay provides actionable steps and educational resource ideas for those looking to start or grow their own TPT stores.   Get ready to dive into 20 profitable educational resource ideas that have made Lindsay's community members top sellers! Whether you're a seasoned teacherpreneur or just starting, this episode will leave you feeling motivated and equipped with the tools to create resources that sell.   In this episode, we’ll discuss: 1. Lindsay's Journey to Success on TPT Lindsay shares how she went from creating resources for her classroom to replacing her full-time teacher income by selling them on TPT. She emphasizes that while the work isn't easy, it can lead to passive income over time.   2. Top 20 Profitable Teacher Resource Ideas Lindsay highlights resource ideas shared by members of The Resource Academy community, from choice boards to color-by-number worksheets, clip art, and even full curriculums. Get inspired with creative ideas that are simple to create and in demand.   3. Starting on Teachers Pay Teachers Lindsay recommends starting on TPT due to its built-in traffic, making it easier for beginners to gain traction. She also explains how you can eventually expand to other platforms like Etsy or your own website.   4. The Power of Time-Saving Resources Teachers are busy, and even simple resources like editable pacing guides or snack calendars can sell well because they save time. Lindsay encourages listeners to not overcomplicate things—the key is to create valuable, time-saving materials for teachers.   5. Join the Free Challenge Ready to take the leap? Join Lindsay’s free challenge starting September 20th, where she teaches how to create and successfully sell teacher resources on TPT.   Resources Mentioned: Join the Free Teacher Resource Challenge (it starts September 20th!): https://lindsaybowden.com/challenge   Connect with Lindsay: On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)   This episode is packed with actionable tips, inspiring stories, and tons of motivation to help you create a thriving teacher resource business on Teachers Pay Teachers. Tune in and start building your dream side hustle today!

From Side Hustle to Full-Time Income: How Lauren Left the Classroom with a Thriving TPT Business   In this episode, Lindsay chats with longtime virtual friend Lauren, a former math teacher who transformed her side hustle on Teachers Pay Teachers (TPT) into a life-changing business, earning a full time income selling teacher resources.    Lauren shares how she transitioned from creating resources for her own classroom to building a successful TPT store, which eventually allowed her to leave the classroom and stay home with her growing family. They dive deep into what it takes to start and scale a TPT business, discuss Lauren’s journey, and offer actionable tips for both new and seasoned sellers. If you're looking to start or grow your TPT store, this episode is packed with valuable insights and motivation!   In this episode, we’ll discuss: 1. Lauren’s Teachers Pay Teachers Journey Lauren started her TPT store as a side hustle while teaching eighth-grade math. After realizing the demand for her niche products, she scaled her business and was able to leave the classroom to stay home with her baby.   2. Creating a Niche Product Line Lauren emphasizes the power of filling a gap in the market. She created resources specifically aligned to Texas standards (TEKS), and her customers quickly recognized the value, leading to significant sales growth.   3. The Importance of Customer Feedback Lauren highlights how listening to her customers' needs helped her expand her product lines, including creating guided notes for multiple grade levels and subjects.   4. Investing in Your Business Lauren shares the importance of investing in courses and coaching to elevate her business. She credits programs like Lindsay’s The Resource Academy for helping her build a successful store and improve her product creation.   5. Scaling and Diversifying From setting up a Shopify store to drive traffic from her YouTube channel to offering discounted bundles and advanced tips for TPT sellers, Lauren offers expert advice on scaling a TPT store for maximum profit.   Resources Mentioned: - Sign up for Lindsay’s free 4-day challenge: https://lindsaybowden.com/challenge   Connect with Lauren: - Grades 7-9 guided notes & videos free bundle: https://notes.casiasmath.com/ - On Instagram: https://www.instagram.com/mrscasiasmath/  - On YouTube: https://www.youtube.com/@mrscasiasmath    Connect with Lindsay: - Website: https://lindsaybowden.com - On Instagram: https://instagram.com/lindsaybowden - On YouTube: https://www.youtube.com/@Lindsay.Bowden   Get ready to feel inspired and motivated to take your TPT store to the next level!