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How To Build A Successful Business Development Program To Win New Clients with CEO Kelly Kennedy from Capital Business Development
March 17, 2025 · 51 min

In this conversation, Kelly Kennedy, a business development coach, shares insights on the importance of consistency, mindset, and strategic approaches in achieving success in business development.

He emphasizes the need for a structured process, the role of digital introductions, and the significance of using a CRM to track progress.

Kelly also discusses the importance of building relationships and managing expectations throughout the business development process, ultimately highlighting that success is measured by the number of meetings secured with potential clients.

Key Takeaways

Consistency over time is the key to successBusiness development requires a strategic approachMindset plays a crucial role in overcoming challengesDigital introductions can enhance outreach effortsCRM systems are essential for tracking progressBuilding relationships is vital for long-term successMeasure success by the number of meetings, not just salesWeekly accountability is important in business development efforts

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