In this episode of the Her First Podcast, we’re diving headfirst into the wild world of public relations (PR) and why it’s a big deal for your brand and business. PR isn’t just a fancy buzzword—it’s all about managing how the world sees you (and no, we’re not talking about Instagram filters). We break down the basics of PR, showing you how to build trust, create buzz, and reach those niche audiences that’ll make your business shine.

We’re also spilling our best secrets on how to craft killer pitches that get noticed—because nobody has time for vague emails that go nowhere. Plus, we’ll chat about the magic of being super specific and relevant when you’re reaching out to media outlets or collaborators.

Reference links:

HARO (Now Cision): https://www.cision.com/

Qwoted: https://www.qwoted.com/Time Stamps:

00:31 Understanding Public Relations

02:17 PR Strategies and Examples

05:10 The Importance of PR

14:52 Crafting Your PR Pitch

27:41 Real-Life PR Success Stories

34:01 Tools and Resources for PR

42:54 Building and Nurturing Media Relationships

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