Joanna sits down with co-host Michelle to chat about her company To Be Honest Beverage Company, a non-alcoholic hemp infused spirit alternative, to chat about her journey in building a brand from scratch. Michelle opens up about how her personal shift in her relationship with alcohol—and her husband’s experience in alcohol production—sparked the idea for TBH.

We dive into everything from the challenges of creating and marketing a physical product to the growing sober curious movement. Michelle shares what it's like running a business with her husband, how they navigate communication, and the all-important boundary-setting when work and life mix.

Joanna and Michelle also dig into the unique marketing strategies TBH uses, including the power of local markets and personal connections, while reflecting on the deeper motivations that drive entrepreneurship—like the desire for freedom and purpose. If you’ve ever wondered what it takes to build a niche product in a fast-evolving market, this episode is packed with insights and real talk!

https://www.tobehonestbev.com/

Time Stamps:

00:47 Understanding TBH Beverage Company

03:52 The Sober Curious Movement

06:22 First Year Milestones and Achievements

19:02 Sales and Marketing Strategies

28:02 Challenges of Running a Business with a Partner

35:19 Personal Motivation and Entrepreneurial Drive

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Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com