In this episode, we chat with Annabelle DeGrazio, the founder of TAJA Collection. Annabelle takes us through her wild journey from lawyer to launching her own customizable, non-toxic candle and home accessory biz. We talk all about the importance of finding happiness in what you do, thoughtful gifting, and why creating a positive company culture is a game changer. Annabelle gets real about self-care, work-life balance, and how trusting and empowering your team can lead to success.
Time Stamps:
01:49 The Entrepreneurial Journey Begins
06:20 Challenges and Setbacks as a Female Founder
13:27 Creating a Positive Company Culture
16:33 Lessons in Leadership and Management
20:35 Personal Growth and Business Success
24:04 Creating a Safe Company Culture
25:25 Challenges for Early-Stage Entrepreneurs
26:24 The Power of Community and Networking
27:28 Expanding Beyond Initial Sales
31:06 Learning from Business Decisions
37:11 Balancing Self-Care and Business
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Social: @themichellepualani | @joanna_atwork
Michelle: https://michellepualani.com/work-with-me
Joanna: https://www.millennialmktr.com