Running a creative business is not for the faint of heart. It’s a rollercoaster ride filled with highs, lows and a whole lot of uncertainty. After 15 years of being self-employed - and navigating two major surgeries in the last 12 months - I’ve learned that success in both business and life comes down to four essential qualities: Hunger, Humility, Hope, and Humour.

These aren’t just nice-to-haves; they’re survival skills. In this episode, I’m sharing why these four traits are crucial for navigating the unpredictable world of entrepreneurship, how they’ve helped me push through challenges and how you can develop them to create a business that’s both fulfilling and sustainable. Expect real talk, personal stories (including some hilarious and heartfelt hospital moments) and plenty of inspiration to keep you moving forward.

What You’ll Learn:

Why hunger for success needs to be focused, not frantic

How humility can make you a stronger entrepreneur

The power of hope in overcoming setbacks and self-doubt

Why humour is your best tool for business survival

Why You Should Listen:

If you’ve ever felt like giving up on your business, questioned your sanity for choosing this path or wondered how to stay motivated when things get tough - this episode is for you. You’ll leave feeling inspired, equipped with a fresh perspective and ready to tackle whatever comes next in your business journey.

Who This Episode is For:

Creative female entrepreneurs navigating the ups and downs of self-employment

Women over 40 looking to build a business that fits their life and values

Anyone who loves an honest, heartfelt and humorous take on entrepreneurship

Want More?

If you’re a paid subscriber to my Substack, you’ll get access to a special bonus podcast episode, where I guide you through practical exercises to help you develop these four essential qualities in your business. You’ll walk away with actionable steps - and some great content ideas for your social media!

Visit my website for coaching, resources & more

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe