Her Handmade Hustle Unplugged: A Start Up Business Podcast for Creative Women and Entrepreneurs

Are you a creative entrepreneur who’s full of ideas but constantly stuck in start-up mode? Maybe you’ve got a new product, service or studio space ready to go - but instead of launching, you're procrastinating, second-guessing and tweaking things again. In this honest and empowering episode, I’m talking all about why creative and neurodivergent brains struggle with decision-making, time management and getting tasks done - and more importantly, what you can do to stop the cycle and just open the bloody door.Whether you’re battling perfectionism or simply paralysed by fear and overwhelm, this episode will help you take action - your way. I’m also sharing my five-step method to beat procrastination, ditch the pressure of the ‘big launch’ and finally get that business idea out into the world.🎧 Want ongoing support from a community that truly gets it? Join my WhatsApp Support Group for Creative Business Owners, supporting Breast Cancer Now with every membership received. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

If you’ve ever fluffed your way through a speed dating intro (guilty as charged), you’ll know how brutal 60 seconds can be. And guess what? Pitching your business is no different. If you can’t confidently explain what you do in under a minute, you're letting potential customers walk away without a second thought.In this episode, we’re ditching corporate jargon and getting straight to the heart of it. I’m sharing my no-nonsense, 5-step formula to help you craft a killer business pitch that grabs attention and actually converts.Problem + Impact + Solution + Proof + Benefit = Your Business Pitch Gold.By the end, you’ll be able to answer the dreaded “So, what do you do?” question with clarity and confidence. Because if you don’t know what you do, no one else will either.Visit the Her Handmade Hustle website for help growing your business Check out my new Pick n Mix Business Support packages to get visible, get organised and start selling handmade.  This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

If you’re feeling too comfortable in your business, that’s a problem. Comfort zones might feel safe, but they’re the biggest roadblocks to growth. In today’s episode, we’re diving into why staying comfortable is holding you back, how to embrace discomfort as part of entrepreneurship and why constantly seeking reassurance is keeping you stuck.If you’ve been waiting for a sign to take bold action—this is it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

It’s podcast day! And this episode might be the wake up call you need to answer. Particularly if you’re feeling bored, stuck and wondering if it’s too late for a woman over 40 to change things up…Well, I’ve got news for you. Unless you’re dead - it’s never too late to reinvent your life or your business. And the fact that you’re reading this, tells me you are well and truly alive and kicking.If you’re a dreamer, a doer or maybe you’re lying awake at night secretly Googling “how to change my life” at 2am…I hear you. I’m doing it too. And it’s a GOOD sign. It means you are refusing to settle. You recognise that there’s something missing in your life right now and you’re not afraid to go and find it. Whether you’re craving a career change, launching something new or just itching for a fresh start, this podcast episode is packed with practical advice (and a healthy dose of humour) on making bold moves - without losing your mind.What You’ll Learn:* Why reinvention is essential to help your business thrive* The biggest myths about changing direction - and why they’re nonsense* The key signs it’s time to shake things up in life or business* How to start your reinvention journey without the fear of failure stopping youWhy You Should Listen:If you’ve ever thought, “I’d love to start something new, but…” - this episode is for you. We’re breaking down why change is powerful, necessary and completely possible at any age. With plenty of laughs and relatable stories, I guarantee you’ll leave feeling fired up and ready to take action.Who’s It For?* Women over 40 (or anyone!) who want to pivot in life or business* Creative entrepreneurs craving fresh ideas and new directions* Anyone stuck in a rut and done with feeling ‘meh’So plug me in while you grab a brew, walk the dog, clean the toilet (yes, sister - that one’s for you) and get ready to reinvent yourself, your business and your mindset. And don’t forget to check out my new Pick ‘n’ Mix Business Support packages if you’re looking for some help making the first move to reinvent your business!Disclaimer: Her Handmade Hustle will not be held responsible for anyone who moves to a tropical island/becomes a nun/leaves their husband after listening to this episode..JoannexThanks for reading The Her Handmade Hustle Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

Running a creative business is not for the faint of heart. It’s a rollercoaster ride filled with highs, lows and a whole lot of uncertainty. After 15 years of being self-employed - and navigating two major surgeries in the last 12 months - I’ve learned that success in both business and life comes down to four essential qualities: Hunger, Humility, Hope, and Humour.These aren’t just nice-to-haves; they’re survival skills. In this episode, I’m sharing why these four traits are crucial for navigating the unpredictable world of entrepreneurship, how they’ve helped me push through challenges and how you can develop them to create a business that’s both fulfilling and sustainable. Expect real talk, personal stories (including some hilarious and heartfelt hospital moments) and plenty of inspiration to keep you moving forward.What You’ll Learn:Why hunger for success needs to be focused, not franticHow humility can make you a stronger entrepreneurThe power of hope in overcoming setbacks and self-doubtWhy humour is your best tool for business survivalWhy You Should Listen:If you’ve ever felt like giving up on your business, questioned your sanity for choosing this path or wondered how to stay motivated when things get tough - this episode is for you. You’ll leave feeling inspired, equipped with a fresh perspective and ready to tackle whatever comes next in your business journey.Who This Episode is For:Creative female entrepreneurs navigating the ups and downs of self-employmentWomen over 40 looking to build a business that fits their life and valuesAnyone who loves an honest, heartfelt and humorous take on entrepreneurshipWant More?If you’re a paid subscriber to my Substack, you’ll get access to a special bonus podcast episode, where I guide you through practical exercises to help you develop these four essential qualities in your business. You’ll walk away with actionable steps - and some great content ideas for your social media!Visit my website for coaching, resources & more This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

Hands up if you’ve ever found yourself shying away from communicating with the people who might be interested in your products or service? Are you a creative ninja, specialising in hiding behind your computer, struggling to convey your personality through your social media posts or avoiding eye contact with potential customers at a craft fair because you feel awkward and uncomfortable?On the podcast today, I’m joined by Susan Heaton-Wright - an expert communicator (and retired opera singer!) who makes a living helping people present the best version of themselves in all of their business interactions. Whether you’re meeting people face to face at craft fairs, pitching your products in a shop you’ve always wanted to be stocked in or even just trying to get your personality across through your social media channels, Susan Heaton Wright has advice to help you do all of this.What You’ll Learn in This Episode:* The importance of communicating effectively when you run a business* How to communicate your personality face to face and online* Overcoming self doubt when presenting yourself to others* Building rapport and the role of small talk techniques* Pitching to businesses and preparation strategies* Handling customer negotiations and valuing your work* The importance of voice, tone and gestures in effective communicationWhy You Should Listen:I asked Susan all the questions you will want to know the answers to when it comes to communicating the best version of YOURSELF as a small business owner and really speaking to your audience. So if you want to learn some really simple techniques to make more sales by just being yourself, you’re going to want to listen to this episode!Who This Episode Is For:* Female entrepreneurs who lack confidence when presenting themselves and their business to their audience, both in person and online* Women who experience self doubt when dealing with customers, particularly around valuing and pricing their work* Anyone who shies away from putting themselves out there and stepping outside of their comfort zoneLinks & Resources:The SuperStar Communicator 30 Day Plan: to transform your business conversations for career success10 Top Tips for PresentingThe Superstar Communicator WebsiteLoved this episode? Leave a review and share it with another creative woman in business! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

Have you ever caught yourself saying, “I always wanted to…” but never actually followed through? Whether it was starting a creative business, writing that book, or picking up an old passion, life often gets in the way—especially for women who spend years putting everyone else before themselves.In this empowering episode of Her Handmade Hustle: Unplugged, we’re dusting off those forgotten dreams and proving that it’s never too late to start again. If you’re a female entrepreneur, business owner, or creative woman wondering if you can still chase your passion, this episode is for you.What You’ll Learn in This Episode:- Why women often put their dreams on hold—and how to change that- The science of neuroplasticity (aka, why your brain is built for reinvention at any age)- How your forgotten dreams can fuel your business and creativity today- Actionable steps to revive your passion and make time for yourself—without guiltWhy You Should Listen:This episode isn’t just about nostalgia—it’s about taking action. If you’re feeling stuck in your business, struggling with creative burnout, or just wondering what’s next for you, this is your sign to start again.Who This Episode Is For:✔️ Female entrepreneurs over 40 who want to reconnect with their creativity✔️ Women who have spent years prioritising family and work but are ready to focus on themselves✔️ Anyone who dreams of starting (or restarting) a creative business but feels like it’s too late🎧 Listen now on Apple Podcasts, Spotify, YouTube or Substack and take the first step toward reclaiming your forgotten dreams.🔗 Links & Resources:Her Handmade Hustle – Get more support and inspiration for your creative businessFollow me on Substack and Instagram – let’s connect and continue the conversation!Loved this episode? Leave a review and share it with a fellow creative woman who needs this reminder! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

It’s podcast day! And today we’re getting honest about whether or not your creative business is bringing in enough income. I know mine hasn’t over the last year. It’s been bloody awful trying to stay afloat after being shut for 6 months following my breast surgery. And it’s happening all over again in 2 weeks time when they whip my ovaries out. (I know, ffs...)So I thought it would be useful to talk about ways you can diversify your income as a creative entrepreneur to give you some back up when the s**t hits the fan. With the current financial climate and the unpredictability of life in general, relying on just one stream of revenue feels risky. The good news is that you already have skills that can bring in extra money without completely burning yourself out.I’m giving you some practical ways that you can monetise your creativity and sharing my own experience of some things I’ve been exploring to provide a safety net when sale are slow.This isn’t about get-rich-quick schemes—it’s about real, achievable ways to make more money doing what you love. And by working smarter, not harder.In this episode, you’ll learn:* Why multiple income streams matter now more than ever - and how to get over the feeling of being a failure* My experience with Amazon KDP and Substack * Other side hustle ideas that actually align with your creative skills* Whether you should give any of these a go (and how to start)Bonus Episode: If you're curious about Amazon KDP specifically, I’ve recorded a separate bonus episode where I’m talking all about setting yourself up on this platform to self publish. It’s for beginners (like me!) who want to learn what’s it’s all about, exactly how you do it and whether it’s worth trying. This will be available to paid subscribers on Friday 7th February.I hope you enjoy today’s episode and please do let me know in the comments if you’re thinking of trying any of these things I talk about!Joannex This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

As a small creative business owner, forward planning is non-negotiable. But what happens when it leaves you feeling panicked, disconnected, and burned out before the season or occasion even arrives? In this episode, we dive into the hidden emotional toll of constant planning and why it’s not something anyone prepares you for.I’ll explore the science behind anticipatory stress, decision fatigue, and burnout, blending research with relatable anecdotes from life as a creative entrepreneur. Plus, you’ll hear practical tips to help you manage the overwhelm, set boundaries, and reclaim your love for the seasons and occasions you’re working so hard to prepare for.This isn’t just another business pep talk—it’s an honest conversation about a side of entrepreneurship that often gets overlooked.Enjoy this episode? Don’t forget to check out my Substack for more inspiration, tips, and support for female creative entrepreneurs.Want even more value? Upgrade to a paid Substack subscription to unlock exclusive bonus podcast episodes where we dive deeper into topics like this, including the science behind burnout and actionable strategies to thrive in your creative business.Visit my website for more small business help and advice! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe

In this episode, we dive into the fascinating world of willpower and how it plays a critical role in helping creative entrepreneurs achieve their goals.With New Year underway, it’s easy to set resolutions but much harder to stick to them. We explore why willpower matters in business, share practical tips for strengthening it and uncover the science behind staying focused and resilient.Packed with humorous anecdotes, relatable stories and actionable advice, this episode will inspire you to tackle your goals with renewed determination - and turn your creative dreams into reality. Links and Resources:Visit the website for help especially designed for female entrepreneurs with a creative businessSign up to my free monthly newsletter for a free dose of business support straight to your inboxConnect with me@herhandmadehustle - Instagram and Facebook This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com/subscribe