Hands up if you’ve ever found yourself shying away from communicating with the people who might be interested in your products or service? Are you a creative ninja, specialising in hiding behind your computer, struggling to convey your personality through your social media posts or avoiding eye contact with potential customers at a craft fair because you feel awkward and uncomfortable?
On the podcast today, I’m joined by Susan Heaton-Wright - an expert communicator (and retired opera singer!) who makes a living helping people present the best version of themselves in all of their business interactions. Whether you’re meeting people face to face at craft fairs, pitching your products in a shop you’ve always wanted to be stocked in or even just trying to get your personality across through your social media channels, Susan Heaton Wright has advice to help you do all of this.
What You’ll Learn in This Episode:
* The importance of communicating effectively when you run a business
* How to communicate your personality face to face and online
* Overcoming self doubt when presenting yourself to others
* Building rapport and the role of small talk techniques
* Pitching to businesses and preparation strategies
* Handling customer negotiations and valuing your work
* The importance of voice, tone and gestures in effective communication
Why You Should Listen:
I asked Susan all the questions you will want to know the answers to when it comes to communicating the best version of YOURSELF as a small business owner and really speaking to your audience. So if you want to learn some really simple techniques to make more sales by just being yourself, you’re going to want to listen to this episode!
Who This Episode Is For:
* Female entrepreneurs who lack confidence when presenting themselves and their business to their audience, both in person and online
* Women who experience self doubt when dealing with customers, particularly around valuing and pricing their work
* Anyone who shies away from putting themselves out there and stepping outside of their comfort zone
Links & Resources:
The SuperStar Communicator 30 Day Plan: to transform your business conversations for career success
The Superstar Communicator Website
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