Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.
00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita
00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 02:40 Joe’s Background
02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right
10:55 - 15:30 Welcome to the show, Joe!
15:31 - 18:13 Founding Moving Traffic Media
18:14 - 20:09 Changes in SEO and Search Engines
20:10 - 24:15 Impact of AI on Search Engines
24:16 - 29:36 Alternative Advertising Platforms
29:37 - 30:50 Client Budget Constraints
31:52 - 34:25 Using First-Party Data
34:26 - 37:36 Success Story: Healthcare Client Lead Generation
37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)
39:00 - 43:43 Building Remote Team Culture
43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!
44:23 – 45:09 Join the Marketing Expedition Community today!
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