Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 01:57 Ondar’s Background01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.10:36 - 12:15 Welcome to the show, Ondar!12:16 - 16:37 The Evolution of Digital Marketing16:38 - 22:18 Success Story: Real Estate Video Marketing22:19 - 27:21 Generational Influence on Buying Decisions27:22 - 34:27 The Importance of Multi-Channel Engagement34:28 - 35:04 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 35:05 - 38:22 Fast Lane Drive38:23 - 41:20 Creating Engaging Content for Car Enthusiasts41:21 - 45:22 Integrating Your Brand45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers49:27 - 50:31 Importance of Long-Term Sponsorships50:32 - 51:46 Building a Community of Marketers51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/52:21 – 55:16 Humor in Marketing55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!55:56 - 56:42 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools Hosted on Acast. See acast.com/privacy for more information.

Louis Katz is a keynote speaker, coach, and founder of The Courage Inside, where he helps leaders and teams build courageous companies—one bold step at a time. With a unique blend of business acumen, street photography, standup comedy, and a knack for storytelling, Louis inspires audiences to ditch fear-based decisions and embrace everyday courage as a driver for innovation, culture, and growth. A former IT company president turned speaker, Louis knows what it takes to lead through uncertainty. Whether he's blowing a wrong note on his harmonica, firing up a crowd with his signature Fortune Favors The Bold keynote, or sharing lessons learned 10,000 feet up with the US Army Golden Knights, Louis brings a fresh, relatable perspective to navigating change, fostering fearless teams, and standing out in a crowded marketplace.00:00 - 00:32 “William Shakespeare talked about what the world is a stage. Yeah. Everywhere we go, whether we're talking to one person or 10,000 people, everywhere we go. We're on stage and we have opportunities to present to the world who we are. And sometimes it leads to unexpected, amazing results.” — Louis Katz00:33 - 00:51 Welcome to Peppershock Media’s Marketing Expedition Podcast00:52 - 02:12 Louis’ Bio02:13 - 13:43 Marketing Essentials Moment: Power of Storytelling13:44 - 15:12 Welcome to the show, Louis!15:13 - 18:13 Harmonica Performance18:14 - 20:55 Discussion on Public Speaking20:56 - 23:12 Applying IT Business Lessons23:13 - 26:12 Delegating Outside Core Strengths26:13 - 29:09 Networking and Word of Mouth29:10 - 32:06 Keynote Insights32:07 - 32:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:44 - 37:19 Future Business Aspirations37:20 - 44:18 The Courage Run Origin44:19 - 45:10 Final Words of Inspiration45:11 - 45:50 Visit The Courage Inside Website (https://www.thecourageinside.com/ ) and YouTube Channel (YouTube.com/@thecourageinsidetv)45:51 - 48:12 Engaging Activities at the Word of Mouth Mixers48:13 - 49:56 Five R’s and Three C’s49:57 - 50:18 Thank you so much, Louis! Share this podcast, give us a review, and enjoy your marketing journey!50:19 - 51:04 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#storytelling #keynotespeaker #networking #marketingessentialsmoment #wordofmouthmarketing #thecourageinside #leadership #communityconnections #freshmarketingstrategy #marketingtips #relationshipbuilding Hosted on Acast. See acast.com/privacy for more information.

Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured on TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.00:00 - 00:17 "We have a mantra in our business that we want to force our clients to be successful. So we're always tuning in and filtering through and focusing on what can we do to over service our clients.” — Maxwell Nee00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:17 Max’s Background01:18 - 08:33 Marketing Essentials Moment: Delivering Your Message08:34 - 09:41 Welcome to the show, Max!09:42 - 10:39 Current Focus of ScoreApp10:40 - 13:06 Lessons Learned as an Entrepreneur13:07 - 15:54 The Power of Quiz Marketing15:55 - 19:46 Conversion Rates and Lead Quality19:47 - 21:13 Applications Beyond Health21:14 - 22:04 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.22:05 - 23:51 Marketing Strategies for ScoreApp23:52 - 24:49 Affiliate Program Insights24:50 - 26:27 Future Goals26:28 - 29:26 Data Privacy and Compliance29:27 - 31:30 Support and Community Engagement31:31 - 32:53 Free Book and Free Trial Offer (ScoreApp)32:54 - 33:45 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!33:46 - 34:32 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Personalization #LeadGeneration #MarketingEssentialsMoment #DeliveringYourMessage #MarketingTips #ROI #ReturnOnInvestment #LeadConversion #EmailMarketing #QuizMarketing #Entrepreneurship #FirstPartyData Hosted on Acast. See acast.com/privacy for more information.

Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River.00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:42 Jason’s Background01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget17:30 - 18:07 Welcome to the show, Jason!18:08 - 20:53 Jason's Journey to Cultivize20:54 - 22:09 Case Studies and Client Success22:10 - 23:32 Automating Follow-Up Processes23:33 - 26:43 CRM Fit Assessment26:44 - 29:34 Email Marketing: What Works29:35 - 32:08 Personalization in Email Campaigns32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.33:09 - 35:45 Recommended Tools for Marketing35:46 - 41:15 Freemium vs. Paid CRM Solutions41:16 - 45:18 Advice for Students Entering the Industry45:19 - 49:15 Podcasts as a Learning Resource49:16 - 53:16 Cultivize Walk Through53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!56:27 - 57:13 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation Hosted on Acast. See acast.com/privacy for more information.

Internationally-recognized mentor, speaker, and author, Jenny Calcoen, is the CEO and Founder of Inner Earthquake, a boutique consulting and coaching practice dedicated to empowering women. After a successful 26-year corporate career in senior leadership, Calcoen now mentors, coaches, and teaches women philanthropists, executives, and entrepreneurs to step into a bigger version of themselves, and to be unshakable, no matter what happens in life.00:00 - 00:12 "Most clients I meet, when I ask them what do they want, they don't know. That's a very scary question. It's a very overwhelming question. But what they usually do know is what they don't want.” — Jenny Calcoen00:13 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:21 Jenny’s Bio01:22 - 08:00 Marketing Essentials Moment: Implementing Your Media Plan08:01 - 09:22 Welcome to the show, Jenny!09:23 - 11:28 Client Transformation Process11:29 - 14:52 Bespoke Coaching Approach14:53 - 19:00 Success Stories19:01 - 21:19 Marketing Strategies for Client Acquisition21:20 - 22:10 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.22:11 - 25:03 Identifying the Ideal Client25:04 - 28:18 Resilience of Women28:19 - 31:25 The Impact of Self-Talk31:26 - 32:25 Reach out to Jenny (https://www.jennycalcoen.com/)32:26 - 32:54 Final Thoughts32:55 - 33:23 Thank you so much, Jenny! Share this podcast, give us a review, and enjoy your marketing journey!33:24 - 34:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Entrepreneurs #ClientAcquisition #BespokeCoaching #MarketingEssentialsMoment #MediaPlan #MarketingStrategy #SuccessStories #Mentorship #Speaker #Author #WomenResilience Hosted on Acast. See acast.com/privacy for more information.

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:31 Karlyn’s Bio01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan09:11 - 11:32 Welcome to the show, Karlyn!11:33 - 13:59 Niche down and focus on helping authors14:00 - 18:23 Heart-centered entrepreneurs18:24 - 22:24 Fan Firestarter framework22:25 - 25:32 Engagement vs. vanity metrics25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.26:24 - 30:28 Tactics for growth30:29 - 32:33 The power of relationships32:34 - 34:54 Making it easy for clients34:55 - 36:41 Collaboration and co-promotion36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)37:41 - 38:48 Embrace authenticity38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!39:26 - 40:12 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics Hosted on Acast. See acast.com/privacy for more information.

Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization’s tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses.Podcast Notes:00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 03:03 Bobbi-Jo’s Background03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies11:21 - 14:31 Welcome to the show, Bobbi-Jo!14:32 - 18:01 Chamber's Community Engagement18:02 - 22:03 Chamber's Advocacy and Legislative Efforts22:04 - 26:58 Chamber Events and Networking Opportunities26:59 - 29:30 Leadership Programs and Mentoring29:31 - 30:21 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.30:22 - 36:06 Business Development and Networking Success Stories36:07 - 39:38 Chamber's Tips and Leads Groups39:39 - 42:01 Future Initiatives and Community Issues42:02 - 43:09 Member Benefits and Marketing Support43:10 - 43:38 Collaboration with Treasure Valley Chambers43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/)45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey!45:36 - 46:21 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus Hosted on Acast. See acast.com/privacy for more information.

Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast00:47 - 01:34 Sarah’s Background01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads08:11 - 10:57 Welcome to the show, Sarah!10:58 - 12:18 The Lean Marketing System12:19 - 18:52 Implementing AI in Marketing18:53 - 22:31 Success Stories from the Lean Marketing Engine22:32 - 25:09 Understanding Gateway Offers25:10 - 28:16 The Importance of Client Fit28:17 - 29:16 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:17 - 31:49 Building Trust with Clients31:50 - 33:12 Setting Expectations for Marketing33:13 - 38:53 The Role of Collaboration in Marketing38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!40:59 - 41:45 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she’s a sought-after speaker for businesses of all sizes. As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company.00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:50 Jennifer’s Background02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research15:13 - 17:54 Welcome to the show, Jennifer!17:55 - 23:40 Strategic planning for audience identification.23:41 - 26:18 Social listening tools and strategies.26:19 - 28:08 Ideal customer for marketing courses.28:09 - 30:34 Thought leadership30:35 - 31:25 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 31:26 - 34:48 Audience identification importance.34:49 - 38:26 TikTok's influence on marketing.38:27 - 41:35 Realistic expectations in hiring.41:36 - 46:30 AI as a creative tool.46:31 - 51:56 Keeping up with industry trends.51:57 - 54:32 Career advice for students.54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/)55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!55:53 – 56:39 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.

Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:40 Joe’s Background02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right10:55 - 15:30 Welcome to the show, Joe!15:31 - 18:13 Founding Moving Traffic Media18:14 - 20:09 Changes in SEO and Search Engines20:10 - 24:15 Impact of AI on Search Engines24:16 - 29:36 Alternative Advertising Platforms29:37 - 30:50 Client Budget Constraints30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.31:52 - 34:25 Using First-Party Data34:26 - 37:36 Success Story: Healthcare Client Lead Generation37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)39:00 - 43:43 Building Remote Team Culture43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.