Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.

00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 01:57 Ondar’s Background

01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.

10:36 - 12:15 Welcome to the show, Ondar!

12:16 - 16:37 The Evolution of Digital Marketing

16:38 - 22:18 Success Story: Real Estate Video Marketing

22:19 - 27:21 Generational Influence on Buying Decisions

27:22 - 34:27 The Importance of Multi-Channel Engagement

34:28 - 35:04 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

35:05 - 38:22 Fast Lane Drive

38:23 - 41:20 Creating Engaging Content for Car Enthusiasts

41:21 - 45:22 Integrating Your Brand

45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers

49:27 - 50:31 Importance of Long-Term Sponsorships

50:32 - 51:46 Building a Community of Marketers

51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/

52:21 – 55:16 Humor in Marketing

55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!

55:56 - 56:42 Join the Marketing Expedition Community today!

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