Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River.

00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:42 Jason’s Background

01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget

17:30 - 18:07 Welcome to the show, Jason!

18:08 - 20:53 Jason's Journey to Cultivize

20:54 - 22:09 Case Studies and Client Success

22:10 - 23:32 Automating Follow-Up Processes

23:33 - 26:43 CRM Fit Assessment

26:44 - 29:34 Email Marketing: What Works

29:35 - 32:08 Personalization in Email Campaigns

32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

33:09 - 35:45 Recommended Tools for Marketing

35:46 - 41:15 Freemium vs. Paid CRM Solutions

41:16 - 45:18 Advice for Students Entering the Industry

45:19 - 49:15 Podcasts as a Learning Resource

49:16 - 53:16 Cultivize Walk Through

53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)

55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!

56:27 - 57:13 Join the Marketing Expedition Community today!

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