If you're only focusing on prospects or active clients, you're missing valuable opportunities across the full customer lifecycle. In this episode of More Than Just Task Management, Anna and Jores walk you through the 5 stages of the customer journey: from the moment someone becomes aware of your brand to long after the sale is complete.

You’ll learn:

What the 5 stages are: Pre-awareness, Lead/Prospect, Active Customer, Inactive Customer, and Past Client What most businesses overlook at each stage (and how that costs you growth) Simple ways to strengthen the journey end-to-end without needing fancy tech How optimizing these stages boosts client retention, referrals, and revenue

Action Step: Choose one stage of your customer journey to review this week and look for a way to improve the experience or communication at that stage.