Episode cover
Episode 034: The 5 Hidden Reasons Sellers REALLY Sell (And How to Spot Them Every Time)
May 15, 2025 · 20 min

Send us a text

Are you really hearing what your sellers are telling you — or just what they want you to hear? In this episode, Tiffany High breaks down the 5 hidden seller motivations that most investors miss — and how uncovering them can radically increase your close rate. This episode teaches you how to turn seller resistance into real connection and consistent conversions.

You’ll Learn How To:

Spot emotional triggers behind every “surface” seller answerUse Tiffany’s 3-question framework to uncover deeper seller painRecognize the 5Ds: death, divorce, disease, debt, and distressBecome a “problem solver” instead of just another offer maker

What You’ll Learn in This Episode:

(02:53) Why surface motivation costs you money(04:14) Learn the 3-question strategy for uncovering pain(04:25) The 5 D’s of motivation: Death, Divorce, Disease, Debt(05:24) Number 1 Death: Uncovering family tension after death(07:50) Number 2: Divorce as hidden motivation and how to reveal it(08:55) Number 3: Disease, the heavy weight of caregiving behind a property sale(10:35) Number 4: Debt,  how tax liens trigger quiet desperation(12:11) Distress from job loss, vacancy, and burnout(13:52) The exact open-ended questions that unlock honesty(14:30) The 3-question framework: problem, picture-perfect, impact.(18:00) Tiffany challenges you to record 5 seller calls and send your breakthroughs.

Who This Episode is For:

Real estate investors Acquisition repsWholesalersReal estate teams Anyone who wants to close more deals by asking better questions

 Why You Should Listen:

Mastering the skill of identifying true motivation isn't optional — it's essential. You'll walk away with scripts, talk tracks, and mindset shifts that increase conversion and build seller trust.

Follow Tiffany and Josh here:

Tiffany Instagram: @tiffanyhighfficialJosh Instagram: @joshhighofficialWebsite: https://resultsdrivenrei.com/home/

Get Tiffany’s free resource:

26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business: www.rdebook.com