In this episode of the Share of Voice podcast, host Jennifer Tanner sits down with Mike Yaffe, a seasoned CMO with over 20 years of experience in cybersecurity marketing, to unpack the often challenging relationship between marketing and sales teams in B2B tech companies. This week, episode 01 of the Share of Voice Podcast is about how marketing and sales teams can work better together. Mike Yaffe and Jenn discuss:<ul><li>How marketing and sales relationships are frequently confrontational and adversarial</li><li>Why successful collaborations require mutual accountability and transparency</li><li>Some critical steps for cohesive workplace strategy to increase revenue</li><li>How technology can help, but requires a strategic approach to implementation</li></ul>Whether you&apos;re a marketing leader struggling to align with sales or a sales professional seeking better collaboration, this episode offers practical insights into breaking down interdepartmental barriers. Take the first step today by scheduling a joint meeting with your counterpart to discuss shared goals and create a unified strategy for driving business growth. Thank you for listening! Don’t forget to follow, rate, and review the podcast and tell us your key takeaways!MIKE YAFFE:<a href='https://www.linkedin.com/in/mike-yaffe-34891a/'>LinkedIn</a> CONNECT WITH LOOK LEFT MARKETING:<a href='https://www.lookleftmarketing.com/'>Website</a><a href='https://www.linkedin.com/in/bryanscanlon/'>Bryan on LinkedIn</a><a href='https://www.linkedin.com/in/jenniferltanner/'>Jenn on LinkedIn</a>