Share Of Voice: Tech Marketing Insights

Are You Struggling to Make Your B2B Marketing Strategy Stick? In this compelling episode of Share of Voice, host Brian Scanlon sits down with Greg Coticchia, a six-time CEO and seasoned tech entrepreneur, to unpack the timeless truths of B2B marketing. With decades of experience spanning multiple tech booms and busts, Coticchia offers invaluable insights into creating marketing strategies that truly resonate with customers. This week, episode 02 of the Share of Voice Podcast is about essential marketing strategies for B2B success! Greg Coticchia is a six-time CEO of both public and private companies, a two-time COO, and a multiple-time company founder and product leader. He is an award-winning business executive, innovator, strategist, product manager, sales leader, and B2B marketing expert with a proven track record of building company, product, and program value in various markets. Greg has raised over $73M in venture capital at various stages and participated in successful exits at every company valued at more than $4.4B, including taking one public and participating in over twenty-eight notable M&A transactions, two with public companies. He has decades of experience founding, leading, and driving profit/loss success in technology and software companies, scaling companies from startups to billion-dollar industry giants. Greg is also an educator and mentor to the next generation of business, product leaders, and marketers.Greg Coticchia and Bryan discuss:Always starting with understanding the core problem your customers faceDeveloping a clear, consistent message that speaks directly to customer pain pointsRecognizing that B2B purchases involve multiple stakeholders and are not transactionalMaintaining momentum through consistent communication and innovationCreating a solution that offers significant improvement over existing alternativesThe most critical action you can take today is to gain crystal-clear clarity on the real pain or gain you're solving for your target audience. Take time to deeply understand your customers' challenges, and craft a marketing strategy that speaks directly to their needs. Remember, in B2B marketing, you're not just selling a product – you're offering a partnership that can transform your customer's business.Thank you for listening! Don’t forget to follow, rate, and review the podcast and tell us your key takeaways!CONNECT WITH GREG:WebsiteLinkedInCONNECT WITH LOOK LEFT MARKETING:WebsiteBryan on LinkedInJenn on LinkedIn

In this episode of the Share of Voice podcast, host Jennifer Tanner sits down with Mike Yaffe, a seasoned CMO with over 20 years of experience in cybersecurity marketing, to unpack the often challenging relationship between marketing and sales teams in B2B tech companies. This week, episode 01 of the Share of Voice Podcast is about how marketing and sales teams can work better together. Mike Yaffe and Jenn discuss:How marketing and sales relationships are frequently confrontational and adversarialWhy successful collaborations require mutual accountability and transparencySome critical steps for cohesive workplace strategy to increase revenueHow technology can help, but requires a strategic approach to implementationWhether you're a marketing leader struggling to align with sales or a sales professional seeking better collaboration, this episode offers practical insights into breaking down interdepartmental barriers. Take the first step today by scheduling a joint meeting with your counterpart to discuss shared goals and create a unified strategy for driving business growth.Thank you for listening! Don’t forget to follow, rate, and review the podcast and tell us your key takeaways!MIKE YAFFE:LinkedInCONNECT WITH LOOK LEFT MARKETING:WebsiteBryan on LinkedInJenn on LinkedIn

Share of Voice, presented by Look Left Marketing, is your personal B2B marketing guide. Look Left founder Bryan Scanlon and senior vice president Jennifer Tanner have been through it all. They know that B2B marketing often means creating unchartered paths without much warning. That's why they sit down with the smartest B2B leaders, ditch the boring theories and share strategies that really work. And they have a ton of fun doing it!