Why are so many people in India risking their money on betting apps? Once seen as shady or underground, betting platforms have now gone mainstream—gamified, glamorised, and accessed by millions. But behind the thrill of the game lies something deeper.In this episode, we explore the behavioural psychology behind betting, how it hijacks our decision-making, and why breaking the cycle is so hard. We discuss:<ul><li>Why betting apps feel more exciting—and more accessible—than long-term investing?</li><li>How algorithms are designed to reward you just enough to keep you hooked?</li><li>The psychological traps of sunk cost, illusion of control, and herding</li><li>How childhood, income level, and financial stress shape our money risks</li><li>What it really takes to walk away—from self-exclusion to professional help?</li></ul> *Disclaimer: Investments in the securities market are subject to market risks. Read all the related documents carefully before investing.Registration granted by SEBI, membership of BASL and certification from National Institute of Securities Markets (NISM) in no way guarantee performance of the intermediary or provide any assurance of returns to investors.Quotes or authorisations in this podcast are provided solely for educational purposes and relate to third-party products.