In this episode of the Dietitian Success Podcast, I sit down with Libby Rothschild, the founder of Dietitian Boss, for a real-talk, behind-the-scenes look at what it actually takes to run a successful membership site. Both of us have years of experience in running memberships for dietitians, and we’re opening the vault to share our wins, our challenges, and the evolution of our models. 

We talk about the difference between content, coaching, and community-based memberships, how to manage churn and retention, what metrics matter most, and whether this business model is truly “passive income” (spoiler: it’s not). Plus, we dive into tech platforms like Kajabi, WordPress, and how we think about content planning and delivery.

Whether you're a dietitian thinking about launching a membership or just curious about how the model works, this episode is packed with actionable takeaways and honest insights.

Links:

Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Join our FREE dietitian communityFollow The Dietitian Boss on Instagram Check out The Dietitian Boss Library here 

Transcript Summary:

[00:00] Introduction to the conversation

[01:00] What is a membership site?

[03:00] The three pillars of membership: Content, community, and coaching

[04:00] Behind the scenes at Dietitian Success Center

[07:00] Comparing monthly vs. annual memberships

[10:00] How to use member feedback to improve your offer

[12:00] Why memberships are a long game

[15:00] Understanding churn and lifetime value

[18:00] Product feedback loops & iteration

[20:00] Managing content in your membership

[25:00] How much content is too much?

[30:00] Reimagining content formats

[33:00] Onboarding and the importance of smooth exits

[34:00] Tips for dietitians thinking about starting a membership

[41:00] Tech talk: Kajabi, WordPress, and the evolving stack

[50:00] Final reflections