The Dietitian Success Podcast | Business & Marketing for Dietitians

We’ve all been there...wondering if we need to go viral or hit 10k followers before we can really grow our businesses. But the truth is: you don’t need a big audience to make real impact (and real sales).In this episode, I sit down with Libby Rothschild, founder of Dietitian Boss, to talk about the difference between audience size and business strategy. We dive into why having thousands of followers isn’t necessary for growth, and what actually drives sales in a nutrition business, especially when you’re just starting out.We cover:How to shift your mindset around follower countWhy strategy beats tactics every timeThe importance of clarity in your message and ideal clientWhat metrics really matter (spoiler: it’s not likes or follows)How to build trust and authority with even a small audienceWhether you’ve got 50 followers or 5,000, this episode will help you feel confident in your ability to make an impact and grow your business.Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Follow The Dietitian Boss on Instagram Check out The Dietitian Boss Library here Transcript Summary:[00:00:00] Can You Make Sales With a Small Audience? [00:03:00] Strategy Over Tactics: What Actually Drives Sales [00:07:00] The Reframe: You Don’t Need to Be an Influencer to Be Successful [00:10:00] The “Perfect Offer” Trap & Why Feedback Comes First [00:13:00] Social Media as Part of a Larger Marketing Strategy [00:15:00] Why Business Skills Are Just as Important as Clinical Skills [00:17:00] Final Reframes & Mindset Shifts

Let's be honest - most of us were never taught how to interview or navigate a career pivot. And in today’s job market, that lack of strategy can feel extra overwhelming.In this episode of the Dietitian Success Podcast, I sit down with Kelan Sarnoff, a registered dietitian turned career coach for RDs, to talk about how to build confidence during a job search, how to actually prepare for interviews (hint: it’s all about your story bank), and why LinkedIn is the most underused tool dietitians aren’t taking advantage of.Even if you’re not job hunting, this episode is packed with insights about building a professional brand online, understanding where the field of dietetics is heading, and how to pivot with purpose.We discuss:The #1 interview mistake dietitians make (and how to avoid it)Why a great resume isn’t enough to land the jobHow to get noticed on LinkedIn (even if you never post)Where dietitian jobs are growing...and where they're slowingWhat to do now if you think you might want a new job laterWhether you’re brand new to being a dietitian, mid-career, or just curious about what’s next, this conversation will help you feel way more confident about your next move.Links:Join our FREE dietitian communityCheck out Kelan's website & get her free resume toolkit: therdcoach.comFollow Kelan on Instagram: @the.rd.coachTranscript Summary:[00:00:00] Welcome & Introduction to Kelan[00:02:00] Kelan’s Nonlinear Career Path[00:05:00] Starting Her Coaching Business[00:07:00] Interview Mistakes Dietitians Often Make[00:10:00] How to Sell Yourself in an Interview (Without Feeling Icky)[00:13:00] What Makes a Great Interviewer Stand Out[00:15:00] Industry Trends & What the Job Market Looks Like Right Now[00:20:00] How to Start a Career Pivot (Before You Burn Out)[00:25:00] Using LinkedIn to Build Visibility & Connections[00:29:00] The Hidden Job Market on LinkedIn[00:32:00] Behind the Scenes of Kelan’s Business & Marketing[00:36:00] What’s Next for Kelan’s Business[00:39:00] Where to Learn More About Kelan

If you’ve ever wondered whether starting a podcast is worth it for your business (or even if you haven't yet!), you're going to want to listen. In this episode, my friend and fellow RD, Ana Reisdorf, interviewed me for her RD's Who Thrive Facebook group, and she is graciously letting me share it on my podcasting platform, too! We talk all things podcasting and why it’s one of the most powerful (yet underused) tools dietitians can leverage to build trust, grow visibility, and bring in clients.We dive into everything from tech setup and tools, to monetization strategies, to how I’ve stayed consistent with the Dietitian Success Podcast for over 200 episodes (and why it continues to drive business growth, even with a niche audience).Whether you’re podcast-curious or just looking for a fresh approach to your marketing strategy, you’ll walk away with realistic, actionable insights on what it takes to get started and keep going.Inside the episode:Why podcasting builds trust in a way social media can’tHow to plan content without burning outTools we use to keep things efficientWhat kind of podcast content actually convertsStrategies for sponsorships and monetizationIf you liked this episode, make sure to rate, review, and subscribe - and share it with a fellow dietitian!Links: Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Join the RDs Who Thrive Facebook communityCheck out Ana's Freelance Writing websiteCheck out the GLP-1 HubFollow Ana on Instagram: @active_to_passive and @GLP1Hub Transcript Summary:[00:00:00] Welcome & Why We’re Talking About Podcasting[00:02:00] Podcasting vs. Other Marketing Tools[00:04:00] You Don’t Need a Huge Audience to Succeed[00:07:00] Content Strategy: Where Do Ideas Come From?[00:10:00] Streamlining the Process to Stay Consistent[00:13:00] Calls to Action & List Building[00:16:00] What if You Don’t Want to Sell 1:1 Services?[00:21:00] Getting Found: How to Grow Your Podcast[00:26:00] What Tech Tools Do You Really Need?[00:30:00] YouTube vs. Podcast Platforms[00:34:00] Final Thoughts on Getting Started

In this episode of the Dietitian Success Podcast, I sit down with Libby Rothschild, the founder of Dietitian Boss, for a real-talk, behind-the-scenes look at what it actually takes to run a successful membership site. Both of us have years of experience in running memberships for dietitians, and we’re opening the vault to share our wins, our challenges, and the evolution of our models. We talk about the difference between content, coaching, and community-based memberships, how to manage churn and retention, what metrics matter most, and whether this business model is truly “passive income” (spoiler: it’s not). Plus, we dive into tech platforms like Kajabi, WordPress, and how we think about content planning and delivery.Whether you're a dietitian thinking about launching a membership or just curious about how the model works, this episode is packed with actionable takeaways and honest insights.Links:Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Join our FREE dietitian communityFollow The Dietitian Boss on Instagram Check out The Dietitian Boss Library here Transcript Summary:[00:00] Introduction to the conversation[01:00] What is a membership site?[03:00] The three pillars of membership: Content, community, and coaching[04:00] Behind the scenes at Dietitian Success Center[07:00] Comparing monthly vs. annual memberships[10:00] How to use member feedback to improve your offer[12:00] Why memberships are a long game[15:00] Understanding churn and lifetime value[18:00] Product feedback loops & iteration[20:00] Managing content in your membership[25:00] How much content is too much?[30:00] Reimagining content formats[33:00] Onboarding and the importance of smooth exits[34:00] Tips for dietitians thinking about starting a membership[41:00] Tech talk: Kajabi, WordPress, and the evolving stack[50:00] Final reflections

As dietitians, our career paths don’t have to be linear. Sometimes, walking away from something highly successful is the key to finding true fulfillment.In this episode, I sit down with Jessica Jones, MS, RD, CDCES, who shares her journey of leaving a thriving media brand to build something that aligned more deeply with her purpose. Despite the massive success of Food Heaven, a wellness brand and podcast with over 5 million downloads, Jessica found herself craving something different, something more meaningful. That led her to co-found Diabetes Digital, a virtual nutrition counseling practice providing insurance-covered diabetes care.In this candid chat, we dive into:Why success doesn’t always equal fulfillment, and how Jessica knew it was time to pivotThe shift from media & brand partnerships to an insurance-based group practiceThe challenges & rewards of running a telehealth businessHow niching into diabetes & prediabetes transformed her careerWhat it really takes to scale a group practice while staying profitableThis episode is a must-listen for any dietitian considering a career pivot or anyone curious about what it really looks like to build a business that aligns with your values.If this episode resonated with you, I’d love to hear about it so please rate & review it!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Diabetes DigitalDiabetes Digital PodcastFood HeavenCareers at Diabetes DigitalFollow Diabetes Digital on Instagram: @diabetesdigitalcoTranscript Summary:[00:00:00] Welcome & Introduction & Why We’re Talking About Hiring [00:02:00] Jessica’s Journey: From Journalism to Dietetics [00:06:00] The Birth of Food Heaven: A Media Empire [00:10:00] Staying Consistent for Years Without Making Money [00:14:00] How Food Heaven Made Money: Revenue Streams [00:19:00] Transparency in Business: What Worked & What Didn’t [00:21:00] Leaving Food Heaven & The Shift to Diabetes Digital[00:23:00] The Lightbulb Moment: Starting an Insurance-Based Practice [00:26:00] The Reality of Running an Insurance-Based Group Practice [00:32:00] The Challenges of Insurance Billing & Verification [00:36:00] Growth Plans for Diabetes Digital[00:42:00] The Power of Niching: Why Specializing in Diabetes Was Key [00:45:00] Jessica’s Typical Day as a Business Owner

Most dietitians think they need to hit a certain revenue goal before hiring out. But what if hiring is actually the key to getting there faster?In this episode, I’m breaking down the difference between hiring for growth vs. hiring because of growth, and why waiting too long to bring someone in might be holding you back. I’ll share my personal hiring journey, the biggest mindset shift that helped me scale Dietitian Success Center, and practical steps for outsourcing (even if you think you can’t afford it).If you’re juggling client work, admin, marketing, and everything in between, this episode will help you see hiring as a strategy for growth, not just an expense.If this episode resonated with you, I’d love to hear about it so please rate & review it!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Transcript Summary:[00:00:00] Introduction & Why We’re Talking About Hiring [00:03:00] The Misconceptions About Hiring [00:05:00] Hiring for Growth vs. Hiring Because of Growth [00:07:00] My Hiring Journey: How I Built the DSC Team [00:17:00] The #1 Problem I See With Dietitian Entrepreneurs [00:19:00] How Hiring Creates More Revenue (Not Just More Expenses) [00:23:00] What Should You Outsource First? VA vs. Contractor Dietitian [00:28:00] The Fear of Hiring: “What If I Can’t Afford It?” [00:29:00] The Simple Growth Strategy Every Dietitian Should Use [00:30:00] Final Thoughts & Next Steps

Do you ever feel like your mindset is the biggest thing holding you back in business? You’re definitely not alone. Over the years, I’ve had to work through a ton of mindset shifts to get where I am today, and in this episode, I’m sharing five of the biggest ones that completely changed how I think about business, growth, and success.From overcoming imposter syndrome to letting go of the fear of what others think, these shifts have helped me move forward with confidence - and I know they can help you, too.I’ll also share some practical strategies to break free from overthinking, stop chasing perfection, and actually start making progress in your business. If you’ve been feeling stuck, this is the episode for you!If this episode resonated with you, I’d love to hear about it so please rate & review it!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Transcript Summary:[00:00:00] Introduction & Why Mindset Work Matters [00:05:00] The Importance of Building Systems for Consistency [00:07:00] Why Mindset Can Make or Break Your Business [00:20:00] Mindset Shift #1: The “Let Them” Theory [00:28:00] Mindset Shift #2: Clarity Comes from Action, Not Overanalyzing [00:36:00] Mindset Shift #3: Treat Your Offer Like Version 1 of 100 [00:39:00] Mindset Shift #4: Keep the Main Thing, The Main Thing [00:43:00] Mindset Shift #5: The Passive Income Myth [00:48:00] Final Thoughts & Recap

In this episode of the Dietitian Success Podcast, I sit down with Ana Reisdorf, MS, RD, founder of a vibrant group of registered dietitians called RDs Who Thrive and founder of the GLP-1 Hub, a community for GLP-1 users. We talk about her journey from freelance writing to building a more diversified business model. She shares candid insights into the rise and shift of freelance writing, how AI and Google have impacted content marketing, and why she pivoted her focus to affiliate marketing and brand partnerships. And after spending years building SEO-driven websites for other brands, Ana figured why not use those skills to build something of her own? That’s when the idea for GLP-1 Hub was born. Ana gives us a peek inside the business of GLP-1 medications and how she built a consumer-facing community around this growing market.If you've ever wondered how to evolve your business to stay ahead of industry changes, this episode is a must-listen.Links:Join our FREE dietitian communityJoin the RDs Who Thrive Facebook communityCheck out Ana's Freelance Writing websiteCheck out the GLP-1 HubFollow Ana on Instagram: @active_to_passive and @GLP1Hub Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Transcript Summary:[00:00:00] Welcome to the Episode[00:02:00] Meet Ana Reisdorf[00:04:00] The Rise & "Fall" of Freelance Writing for Dietitians[00:09:00] Facing a Business Shift: Letting Go of a Team[00:14:00] Affiliate Marketing & Passive Income Strategies[00:24:00] Ethics of Affiliate Marketing for Dietitians[00:27:00] Inside the GLP-1 Hub: Ana’s New Business Venture[00:34:00] Thinking Differently About Brand Partnerships[00:38:00] What’s Next for Ana?[00:39:00] Final Advice for Dietitians Seeking Passive Income

Building a dietitian business can feel overwhelming. One of the biggest challenges I see dietitians face isn’t just marketing or attracting clients—it’s getting unstuck and actually moving forward. In this episode of The Dietitian Success Podcast, I talk about a step-by-step system I've developed called The PLATE Framework—a guide to help dietitians execute their business ideas with clarity.This framework is a game-changer if you:Feel overwhelmed with too many ideas.Struggle with execution and follow-through.Have big goals but don’t know where to start.The PLATE Framework helps you stay focused, organized, and productive. If you’re ready to move forward in your dietitian business, give this episode a listen & start applying these steps today!Which step of the PLATE Framework do you need to focus on most? Let us know in the community or drop me a DM on Instagram!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Join Business Project Lab – A year-long strategic coaching program to help you launch, grow, and streamline your business.  Transcript Summary:[00:00:00] Introduction[00:04:00] Overview of DSC Offerings[00:05:00] Identifying the Biggest Challenge for Dietitians[00:08:00] The Birth of the PLATE Framework[00:09:00] What is the PLATE Framework?[00:14:00] P – Plan Your Vision[00:20:00] L – List Your Priorities[00:23:00] A – Allocate Your Time[00:29:00] T – Tackle Your Tasks[00:33:00] E – Evaluate Your Metrics[00:35:00] Key Takeaways[00:36:00] Free Business Strategy Calls

Have you ever wished for a quick, no-pressure strategy session to get unstuck in your dietitian business? Well, now’s your chance! In this episode of The Dietitian Success Podcast, I’m sharing why I’m offering free 20-minute business strategy calls for dietitians - and why talking to people for free is actually the most valuable use of my time.I’ll break down:What these calls are and why I’m doing themHow relationship-building is the currency of business (and how you can apply this in your own biz)How you can book a session today (spots are limited!)What kinds of challenges we can tackle in just 20 minutes - niching, pricing, offers, marketing, and more!Why these calls are different from sales or discovery calls (they're pitch-optional!)My personal goal of completing 25 sessions in March - so let’s make it happen together!Links: Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Plus, big news! 🚀 Our brand-new Dietitian Success Center website has launched, including a free dietitian community where I’ll be recording the podcast live each week. Want to ask questions while I’m filming? Join our free DSC Starter Kit at dietitiansuccesscenter.com and be part of the conversation!This is a new approach, a new strategy, and an experiment in learning, testing, and growing, and I want you to be part of it. So, don’t wait - book your free business strategy call now!