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Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in marketing, and how her understanding of human behaviour has shaped her marketing strategies. We dive into the alignment of sales and marketing, the efficacy of MarTech, and the critical role of data and analytics in driving business results. And, of course, there's a little bit of AI thrown in for good measure. Listen to the full episode now!