The Tech Marketing Podcast

Have a great point of view to add? Send us a text with your thoughts!In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space. Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how businesses can overcome these challenges with a focus on change management, AI integration, and customer-centric strategies. Discover how listening, seamless workflows, and a connected ecosystem can unlock real value and transform not just systems, but entire customer experiences. 

Have a great point of view to add? Send us a text with your thoughts!In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'. Discover how purposeful brands drive emotional connections, inspire progress, and deliver societal impact. Dive into actionable frameworks for creating soulful marketing strategies, fostering internal and external communities, and navigating organizational transformation. Tune in now, wherever you get your podcasts. 

Have a great point of view to add? Send us a text with your thoughts!Uncover the keys to driving impact in a tech-driven world.Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems.The conversation explores how to drive real marketing impact through alignment with sales, setting meaningful KPIs, and fostering creativity even in tech-heavy environments.From initiatives like PegaFest to navigating event follow-ups, this episode highlights practical approaches to balancing innovation and measurable results.We also explore the potential of AI as a powerful tool for enhancing productivity and generating deeper insights.Tune in now!

Have a great point of view to add? Send us a text with your thoughts!Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM and demand generation.Tune in now, wherever you get your podcasts.

Have a great point of view to add? Send us a text with your thoughts!Turning data into gold...In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growth.They walk you through a simple yet powerful five-step framework: Acceptance, Analytics, Activation, Automation, and AI.Other key takeaways? It’s all about high-quality data for AI success and reimagining your content strategy to build trust and lasting connections.Tune in now, wherever you get your podcasts!

Have a great point of view to add? Send us a text with your thoughts!Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in marketing, and how her understanding of human behaviour has shaped her marketing strategies. We dive into the alignment of sales and marketing, the efficacy of MarTech, and the critical role of data and analytics in driving business results. And, of course, there's a little bit of AI thrown in for good measure. Listen to the full episode now! 

Have a great point of view to add? Send us a text with your thoughts!Navigating the complex ecosystem of tech alliances.This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insights on themes including:Why a customer-first mindset is crucial when developing partner integrations.The importance of balancing metrics with relationship-building in tech alliances.How to effectively measure and report on the value of partnerships. Has this episode piqued your interest? Get in touch for the opportunity to take your ecosystem and alliances marketing to the next level!   

Have a great point of view to add? Send us a text with your thoughts!Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes including:The importance of first-party data in B2B marketing and why it's becoming more valuable.Strategies for identifying and leveraging untapped data sources within your organisation.The impact of Google's recent announcements on third-party cookies and what it means for marketers. 

Have a great point of view to add? Send us a text with your thoughts!This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conservation efforts.Alongside David we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing, listen as they discuss themes such as:The power of partnerships in driving innovation and solving complex problems.How a conservation project led to new applications for IoT and perimeter security technology. Cross-industry partnerships and how they can impact global challenges.Listen to the following episode and learn more about leveraging partnerships to drive innovation and create impactful solutions. 

Have a great point of view to add? Send us a text with your thoughts!From resistance to alignment, unifying diverse stakeholders.Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving innovation that leads to partner ecosystem growth. Take note of highlights such as:The evolution from "channel" to "partner ecosystems" and what this means for theThe unique value partners bring to both vendors and customers.Overcoming risk aversion and driving innovation in partner marketing.Listen to the following episode and take away insights on mastering stakeholder alignment and driving channel ecosystem growth.