This week, I had the pleasure of speaking with Edie Weintraub, an inspiring entrepreneur and broker from Atlanta. Edie specializes in placemaking—blending culinary concepts and culture to create vibrant food halls. She shared her unique journey, from studying biology and working as a dental assistant to diving into hospitality and ultimately founding her real estate firm, Terra Alma.

Edie’s passion for hospitality, creativity, and people shaped her career. Early on, she thrived as a nightclub promoter and restaurant worker, embracing fast-paced environments. Encouraged by her father, she pivoted to real estate, finding her niche in retail by combining her love of hospitality with property development.

Our conversation touched on the importance of curating meaningful partnerships and aligning with clients who share similar values. Edie also opened up about the challenges of entrepreneurship—like the loneliness of starting a business and the difficulty of rebuilding pipelines after leaving established firms.

"We should listen much more than we speak" – Edie Weintraub

Connect with Veronica:

https://www.capstackcommercial.com/veronica-malolos-ccim

https://www.linkedin.com/in/veronica-malolos-ccim-401649218/

Connect with Edie:

https://www.edieeverywhere.com/

https://www.linkedin.com/in/edieweintraub/

#womeninbusiness #CRE #commercialrealestate #businesspodcast #realestatepodcast #commercialbroker #entrepreneur #CCIM