Episode cover
Episode 107: Dan Bitti & Justin O'Sullivan, Jack Link's | when sales and marketing collide
March 05, 2025 · 50 min

Send us a text

In this amazing crossover episode, Mike Dickson is joined by not one, but two FMCG powerhouses, Dan Bitti, APAC Marketing Director for Jack Link's & Justin O'Sullivan, Sales Director for Jack Link's to share their career insights, the journey and ambition of Jack Link’s and ask the big question: What is the difference between Jerky and Biltong?

Key highlights include: 

How they got to where they are today Building the global Jack Link's brand in a market like Australia, where it was relatively unknown and new to consumers The best ways sales and marketing can work together to grow a brand The difference between beef jerky and biltong (and yes, there is one!)Why passion, grit and determination will get you everywhere 

So, grab your coffee (and perhaps some beef jerky?) and tune in!