Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 01:57 Ondar’s Background01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.10:36 - 12:15 Welcome to the show, Ondar!12:16 - 16:37 The Evolution of Digital Marketing16:38 - 22:18 Success Story: Real Estate Video Marketing22:19 - 27:21 Generational Influence on Buying Decisions27:22 - 34:27 The Importance of Multi-Channel Engagement34:28 - 35:04 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 35:05 - 38:22 Fast Lane Drive38:23 - 41:20 Creating Engaging Content for Car Enthusiasts41:21 - 45:22 Integrating Your Brand45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers49:27 - 50:31 Importance of Long-Term Sponsorships50:32 - 51:46 Building a Community of Marketers51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/52:21 – 55:16 Humor in Marketing55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!55:56 - 56:42 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s right for your offer, audience, and growth stage. TIMESTAMPS: 01:40: Why trust-building offers are the gateway to high-ticket sales 03:15: What is an internal buyers list and why you must build one 05:00: How price point determines format 08:00: The real distinction between a masterclass and an info session 10:45: Selling to warm leads vs. cold leads 13:25: How advertising impacts structure 16:10: Audience segmentation 26:00: How the weekly masterclass strategy was developed 28:40: Offer placement within your product ecosystem Resources: Learn more about the Legacy Leaders Mastermind: https://programs.thebusinessadvisory.com/legacy-leaders  Get the Conviction Marketing book: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday  

On this episode of Agency Nation Radio, Ashley Engl, chair of Big I New York’s NextGen young agent committee, hosts a conversation with two Generation Z agents: Jackson Doyle, commercial risk adviser at J. Krug in Itasca, Illinois; and Brooke Stout, receptionist and assistant account manager at Chalk & Gibbs Insurance & Real Estate in Morehead City, North Carolina. Together, they discuss how they got their start in the industry, what excites them about its evolution and the valuable lessons they've learned from the mentors who have guided their growth along the way. “I’ve learned the most from doing the job,” Doyle says. “Being thrown into the fire—whether it's all the cold calls, dealing with rejection, meeting with prospects, or going through your routine of delivering a proposal—a lot of the growth over the years has just come from strictly doing the job and learning what works.” This month, Doyle and Stout were featured in Independent Agent magazine's June cover story alongside eight other next-generation agents. https://www.iamagazine.com/2025/06/01/license-to-lead-meet-10-young-agents-35-and-under/ Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we’ve got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts.

Phil Randazzo is the Founder of American Dream U, a nonprofit organization dedicated to helping military service members transition into successful civilian careers or launch their businesses. Since its founding in 2003, American Dream U has provided educational programs and mentorship to over 16,000 veterans and their families, featuring guidance from top entrepreneurs and business leaders.  Beyond his nonprofit work, Phil has authored several books, including Mission Next, Funding Your Bigger Future, and Shark Talk. As an entrepreneur, he maintains business interests across healthcare, compliance, and franchising industries. He has been recognized for his service with honors like the key to the City of Las Vegas and a commission on Nevada’s Veterans Services Commission. In this episode… Many veterans struggle with transitioning from military to civilian life, facing uncertainty, emotional upheaval, and misaligned career paths. Standard programs often push veterans into roles that mirror their service jobs without exploring their passions or personal growth. But what if the transition could be a transformative opportunity to rediscover purpose and design a life that truly fits? Social impact entrepreneur and leadership mentor Phil Randazzo shares how identity challenges, suppressed emotions, and outdated belief systems can hinder veterans from fully integrating personal growth. He offers insights into shifting from seeking external relief to practicing internal integration — through tools like meditation, storytelling, journaling, and self-reflection. Phil emphasizes the importance of releasing inherited emotional patterns, cultivating awareness, and building community for sustained change. His journey of emotional awakening, marriage transformation, and helping over 19,000 service members provides a roadmap for creating lasting impact and self-discovery. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Phil Randazzo, Founder of American Dream U, about empowering veterans through personal transformation and entrepreneurship. Phil discusses his turning point, strategies for sustainable change, and the power of community. He also explores childhood belief systems, how transition impacts family dynamics, and the importance of integrating lessons rather than chasing relief.

Our guest in this episode is Marnie Stockman, co-creator of the Lead It like Lasso philosophy. Following her passion for helping people become their best selves, Marnie has embarked on a new adventure to empower job seekers in the age of AI. Her mission, sparked by conversations with her own children, is to help people find truly meaningful work through authentic self-discovery.Marnie shares how we can all become the "CEO of You, Incorporated," using AI as a tool for deep introspection, not just for sterile automation. Key points discussed include:* Character is your advantage: In an automated world, your unique human character is your ultimate competitive edge.* Be the CEO of You: Run your life and career like a business to intentionally guide your own growth.* Use AI for authenticity: Leverage AI to understand your real story and NOT to game the system.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Marnie Stockman, Lead It Like LassoIt was an absolute delight to welcome Marnie Stockman of Lead It like Lasso back to the Innovabuzz podcast. Long-time listeners might remember Marnie from episode 653, where she and her business partner Nick taught us how to lead with heart, inspired by the one and only Ted Lasso. So much of that conversation was about core values and curiosity, and now she’s returned with a fascinating new adventure that feels like the perfect next chapter: empowering job seekers in the age of AI.This new direction isn’t a pivot away from her Lasso-inspired philosophy; it’s a powerful evolution of it. Marnie is diving headfirst into the world of artificial intelligence, not as a cold, robotic replacement for human ingenuity, but as a tool to help us become, as she so eloquently puts it, "the best version of ourselves." It’s a mission to bring more character, not less, into our professional lives, especially when technology is changing everything.The Spark of Inspiration: The Character Revolution in a Digital WorldMarnie’s new focus was sparked by a simple but profound observation she calls the "character revolution." In a world increasingly filled with automation and digital transformation, the single greatest way to stand out is by being authentically, unapologetically human. It’s our character, our values, and our unique stories that will become our most valuable assets. The ones who thrive will be the ones who show up as real people.This idea wasn't just a theory; it was validated in the most personal way possible. Marnie shared a wonderful story about a single week where her 23-year-old daughter, her 25-year-old son, and her daughter’s 23-year-old boyfriend all decided they needed more impactful work. From a mechanic wanting to help people more directly to a marketer discovering a passion for teaching, their journeys proved that understanding one's core drivers is the first step toward a fulfilling career.Welcome to You, Incorporated: Becoming the CEO of Your Own LifeThis is where Marnie’s new venture gets truly brilliant. She and Nick are developing an app and writing a new business fable, The Business of You, based on a powerful central metaphor: you are the CEO of "You, Incorporated." I just love this concept. It reframes personal development from a passive activity into an act of empowered, strategic leadership over your own life and career.When you think of yourself as a CEO, you realize you're in charge of all your own departments: your finances, your marketing (how you present yourself to the world), and your HR (your personal growth and well-being). The app they're building is designed to be your trusted advisor in this enterprise, using AI to help you have the critical conversations needed to run your personal corporation with intention and clarity.AI as Your Personal Mirror: Uncovering Your Authentic StoryThis is where the magic really happens. We chatted about how AI’s greatest strength isn't just generating content, but acting as a conversational partner to help you uncover your own ideas. Marnie’s work is a perfect example of this. Her app uses AI to help you dig deep into your core values and the stories that define you, much like a patient coach. It helps you connect the dots of your own life.Marnie shared the powerful story of an introverted young man she mentored who was told he came across as "chaotic" in interviews. By working through his core values and the stories that demonstrated them, from soccer as a kid to his work as a lifeguard, he was able to build a coherent narrative. The very next day, he walked into an interview, confidently told his story, and landed the job. He didn’t change who he was; he just finally understood how to articulate it.The Human Checkpoint: Navigating AI with Wisdom and AuthenticityOf course, with any powerful new tool, there are risks. Marnie rightly points out that AI can be "glitchy" and has a hilarious tendency to produce "cringey" and repetitive content if you’re not carefully guiding it. I see it all the time. The human in the loop is not just recommended; it’s essential for ensuring the output has personality and soul.More importantly, she offered a critical warning against using AI to simply "hack the system." It's tempting to use these tools to generate a resume or cover letter that perfectly matches a job description, but if it's inauthentic, you risk finding yourself "unhappily employed." It’s a fast track to that feeling of misalignment where you dread going to work, a situation I know all too well from my own past and one that Marnie experienced herself.The Ted Lasso Test: How Would Ted Navigate the World of AI?I couldn't resist asking the big question: what would Ted Lasso do in the age of AI? Marnie’s answer was, unsurprisingly, spot-on. He would focus on understanding yourself first. He’d encourage his team to use any tool at their disposal not to find shortcuts, but to cultivate empathy and become more human.This led to one of my favorite parts of our chat: Marnie’s "shelf help" idea. She took a picture of her bookshelf, fed it to an AI, and asked for a personality assessment, blind spots, and book recommendations. It’s a wonderfully creative and fun way to use technology for genuine self-discovery, and it feels like something Ted would absolutely get behind.ConclusionMarnie’s work is a vital reminder that in our rush to adopt new technologies, we can’t afford to lose sight of what makes us human. The goal isn’t to let AI do the work for us, but to use it as a mirror to better understand ourselves, our stories, and our values. It’s about leveraging technology to deepen our human connection, not replace it.Marnie provides a masterclass in how to approach AI with wisdom, curiosity, and a deeply human-centered focus. Her message is clear: use these powerful new tools not to chase trends, but to uncover your authentic story and core values. In a world of automation, your humanity isn't a liability; it's your ultimate competitive advantage.The Buzz - Our Innovation RoundHere are Marnie’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Use AI with a creative prompt to analyze your bookshelf, providing unique data to help you understand your own blind spots.* Best thing to integrate AI and human connection – Create consistent content in different styles, which allows you to connect authentically with multiple, diverse audiences.* Differentiate by leveraging AI – Focus on using AI first and foremost as a personal tool to deeply understand yourself and your own story.ActionTake a picture of your bookshelf, find the prompt Marnie mentioned in the show notes, and use it to analyze your reading habits. Share what you discover online using the hashtag #ShelfHelpChallenge so Marnie can see it.Reach OutYou can reach out and thank Marnie by visiting her website at leaditlikelasso.com, which links to all of her projects. You can also connect with her directly on LinkedIn or enjoy her satirical take on career advice at workinprogress.ai.Links:* Website - Lead it Like Lasso* LinkedIn - Marnie Stockman* YouTube - Lead It Like Lasso* Facebook* Twitter - @leaditlikelasso* Instagram - @leaditlikelasso* LinkedIn - Lead it Like Lasso* TikTok - @leaditlikelassoBooks* Lead It Like Lasso, Marnie Stockman and Nick ConiglioCool Things About Marnie Stockman* Pop Culture Alchemist: Marnie doesn’t just reference Ted Lasso - she’s built an entire leadership philosophy and business around the show’s heart, humor, and humanity. Who else can say their business playbook is inspired by a fictional football coach with a mustache and a biscuit obsession?* From Math Teacher to AI Innovator: It's not every day you meet someone who's journeyed from the world of high school math to the cutting edge of AI-powered job seeking. That's a plot twist worthy of its own Ted Lasso episode!* Champion of the Underdog: Marnie's focus on helping job seekers stand out in an automated world speaks volumes about her passion for empowering the underdog. She's not just teaching leadership; she's leveling the playing field.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That’s exactly what you’ll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Here’s the prompt Marnie gave us for AI to analyze your bookshop:I’m participating in the #ShelfHelpChallenge. Based on this photo of my bookshelf (or list), please give me: 1. A short personality summary 2. My current intellectual obsession 3. A blind spot I might be missing 4. A book I didn’t know I needed 5. A fake book title I would write one day Sign it: “Your Bookshelf (With Love)” 🧠 Make it clever, slightly cheeky, and insightful.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand, where we explore the strategies and leadership driving innovation in the digital entertainment space. In today’s episode, we focus on the evolving world of storytelling and the power of online platforms to connect writers and readers globally.Recent trends highlight the rise of webnovels and the growing importance of creator ecosystems in shaping the future of entertainment. This episode will provide valuable insights into how platforms like Wattpad are democratizing storytelling and empowering a new generation of creators.Joining us today is Aron Levitz, President of Wattpad, a leading global webnovel platform. With his deep understanding of the online storytelling landscape, Aron is at the forefront of connecting writers and readers worldwide.Key Highlights:1. Aron’s Journey with Wattpad and Wattpad WEBTOON Studios: Aron shares his experiences and key moments that have shaped his perspective on the future of storytelling.2. Vision for Wattpad: Insights into Aron’s vision for Wattpad’s future and how he sees the platform evolving in the coming years.3. Wattpad’s Key Priorities Moving Forward: What are the priorities for Wattpad, and how will these shape the platform’s features, content, and community?4. Wattpad’s Role in the WEBTOON Entertainment Ecosystem: How Wattpad fits into the WEBTOON Entertainment’s IP & Creator Ecosystem and what it means for writers and readers.5. Impactful Stories from Wattpad Creators: A touching story that demonstrates the profound impact Wattpad has had on creators’ lives and careers.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.Here's the thing: we've onboarded clients this year who fell into two camps. Some were convinced they needed way more than they actually did, which delayed them from getting the support they needed. Others worked with production partners who were less than willing to hand over what rightfully belonged to them. Sound familiar?In this episode of The More Profitable Podcast, I'm breaking down the four essential items you need to have ready before you start with a new production partner. Trust me, having these sorted out will save you a ton of headaches and help you hit the ground running. We're talking podcast host credentials, website access, music files, and all the creative assets that should belong to YOU.3:00 - Why podcasters often assume they need more than they actually do and how some production partners make transitions unnecessarily difficult6:45 - Your podcast host credentials are non-negotiable – here's why you need access to your Libsyn, Buzzsprout, or Spotify for Podcasters account, even if you never log in10:30 - How to properly set up website access for your podcast production team while maintaining full control over your site14:20 - Who really owns your podcast music and intro/outro files? (Spoiler: it should be you, even if they purchase it on your behalf)18:15 - Why every template, graphic, and creative asset made for your show belongs to you and how to ensure you get them22:00 - The questions you absolutely must ask any potential podcast production partner before signing a contractMentioned in 4 Things You Need Before Hiring a New Podcast ProducerProduction Services at Uncommonly MorePodcast Strategy IntensiveRate and Review The More Profitable PodcastSend us a textSupport the show

Your competitors are already using AI. Don't get left behind. Weekly strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7S--In this conversation, Ryan Staley and Tom Andrews discuss the capabilities and challenges of Make.com and its new agent features. Tom shares insights on how Make.com integrates various systems for automation, the importance of automation skills over AI agents, and the learning resources available for those interested in mastering the platform. They also explore the limitations of current AI agents and speculate on the future of automation technology.Chapters00:00 Introduction to Make.com and AI Agents02:36 Exploring Make.com Agents and Automations05:15 The Value of Automation vs. Agents08:19 Learning Paths and Resources for Make.com11:12 Challenges and Limitations of Current Agent Technology13:35 Future of Automation and AI Integration

Still boosting posts or struggling with Facebook Ads and blaming the algorithm? You’re not alone. In this episode, I’m sharing 5 common Facebook Ad myths that might be throwing off your strategy, from misunderstood budgets to what really went wrong with your ads. Tune in for clarity and confidence in your next steps. Website: https://philgrahamdigital.com

How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step? Today we dive into how to build funnels with intention and purpose, and give you an inside look at our $17 funnel update and how we're planning to move forward with a low ticket to high ticket strategy. Listen in today's podcast and discover the key elements needed to generate sales, how to become intentional with your sales process, the importance of understanding your audience's awareness level, and strategies for creating low ticket offers to feed your funnel. If you want to create streamlined funnels that convert, this episode is for you. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com