Are You Struggling to Make Your B2B Marketing Strategy Stick? In this compelling episode of Share of Voice, host Brian Scanlon sits down with Greg Coticchia, a six-time CEO and seasoned tech entrepreneur, to unpack the timeless truths of B2B marketing. With decades of experience spanning multiple tech booms and busts, Coticchia offers invaluable insights into creating marketing strategies that truly resonate with customers. This week, episode 02 of the Share of Voice Podcast is about essential marketing strategies for B2B success! Greg Coticchia is a six-time CEO of both public and private companies, a two-time COO, and a multiple-time company founder and product leader. He is an award-winning business executive, innovator, strategist, product manager, sales leader, and B2B marketing expert with a proven track record of building company, product, and program value in various markets. Greg has raised over $73M in venture capital at various stages and participated in successful exits at every company valued at more than $4.4B, including taking one public and participating in over twenty-eight notable M&A transactions, two with public companies. He has decades of experience founding, leading, and driving profit/loss success in technology and software companies, scaling companies from startups to billion-dollar industry giants. Greg is also an educator and mentor to the next generation of business, product leaders, and marketers.Greg Coticchia and Bryan discuss:Always starting with understanding the core problem your customers faceDeveloping a clear, consistent message that speaks directly to customer pain pointsRecognizing that B2B purchases involve multiple stakeholders and are not transactionalMaintaining momentum through consistent communication and innovationCreating a solution that offers significant improvement over existing alternativesThe most critical action you can take today is to gain crystal-clear clarity on the real pain or gain you're solving for your target audience. Take time to deeply understand your customers' challenges, and craft a marketing strategy that speaks directly to their needs. Remember, in B2B marketing, you're not just selling a product – you're offering a partnership that can transform your customer's business.Thank you for listening! Don’t forget to follow, rate, and review the podcast and tell us your key takeaways!CONNECT WITH GREG:WebsiteLinkedInCONNECT WITH LOOK LEFT MARKETING:WebsiteBryan on LinkedInJenn on LinkedIn

This week on Behind the Future, we're joined by Tyarna Agyekum, who leads the social media at The Drum, where she gives us a behind-the-scenes look at how she became the creative force behind one of the most fast-paced marketing communities in the industry.Tyarna opens up about her original ambition to become a psychiatrist and how a change in direction led her to pursue her passion for marketing and social media. She highlights the value of following what you enjoy and reminds us that there are far more career paths out there than you might initially think!Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Jessica DayGuest: Tyarna Agyekum

Choosing the right digital marketing agency can be a complex and challenging process for businesses, especially startups. Fortunately, we have considerable insight into this process and know exactly what it takes to navigate the selection process, so you can set yourself up to maximize the agency’s effectiveness within your startup. This week, episode 85 of the FiredUp! podcast is about how to hire a digital marketing agency!Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.In this episode of the FiredUp! podcast, the Firebrand team shares five essential steps to selecting an agency that will elevate your marketing efforts and grow your business!Chris and Ian discuss:Have the right assets and resources in place before even considering hiring a marketing or PR firm. Leverage referrals from trusted colleagues to find the best agency match.Validate an agency’s claims by researching their past work and results. Set yourself up for success by avoiding unnecessary paperwork and clearly communicating your objectives. Avoid delays by kicking off the working relationship quickly. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!CONNECT WITH FIREBRAND:Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.YoutubeLinkedInX (Formerly Twitter)Work with FirebrandSend us a text

What makes selling homes in Ormeau more than just a job? In this inaugural episode, Brett Reddell shares the personal journey that turned a passion for people and property into a career built on trust, community, and connection. In this episode, you’ll hear: How Brett became a local expert after 20+ years in the Ormeau area Why real estate’s about more than just bricks and mortar What families really look for when buying in Ormeau or Ormeau Hills The values that guide Brett’s work with buyers and sellers What to expect from future episodes of the podcast Let’s keep the convo going. Follow along on socials or drop by http://www.brettreddell.areaspecialist.com.au for more local stories, market tips, and all things Ormeau property. 

Episode 7: A recurring affiliate program that works: In this episode, we break down how we turned casual referrals into a fully structured recurring affiliate program. We share how we went from “we should probably reward people” to building a clean recurring affiliate program prototype. You’ll learn how we designed for sustainability, why simple tools beat custom code (at first), and how to structure commissions in a way that keeps everyone motivated. Whether you’re building your own recurring affiliate program or just want a better one to join, we lay it out step by step. And yes, you can steal the whole thing.Timestamps: 00:00 Creator dreams, meet reality00:29 What makes a top recurring affiliate program00:46 Our unplanned word-of-mouth engine01:51 Building an affiliate program without breaking things05:03 Why we skipped high-commission traps07:03 How to choose affiliate programs that won’t burn out07:46 Starting your own recurring affiliate program09:11 Affiliate marketing without the cringe13:47 Promotion that doesn’t feel like selling15:02 Future-proofing your affiliate strategy16:28 Wrapping it up, make it sustainable or don’t botherSome free Reply Two resources available 24/7Listen at https://replytwo.com/podcastWiki and Prompt Library: https://replytwo.com/wikiBoring Blog Post: https://replytwo.com/blog/building-a-top-recurring-affiliate-program Boring Long Form: https://replytwo.com/wiki/recurring-affiliate-program

Prices of foreign products are going up, luckily, you can get what you need right here in the USA!

What’s working in paid social media right now?In this episode of What’s Hot in Digital, WHD’s Head of Paid Social Strategy, Steph McGrath, joins James to break down the strategies that are driving performance across lead gen and eCommerce accounts — from high-quality lead forms to AI-powered Advantage+ Shopping campaigns.Whether you’re running ads for your own business or managing campaigns for clients, this episode is packed with actionable takeaways.Here’s what we cover:• The lead form updates that are improving both quality and volume• How to use custom questions and conditional logic to pre-qualify leads• Why we’re using lead forms over landing pages in many accounts• How AI-driven Advantage+ Shopping campaigns are outperforming traditional setups• What to watch for when rolling these strategies out (and what not to do)Smart strategy. Better performance. Practical tips you can use today.Need help getting more from your paid social campaigns?WHD helps ambitious brands scale with performance-driven Meta Ads that convert.Visit https://whd.au to learn more.Hosted by James Walker – Managing Director at WHDGuest: Steph McGrath – Head of Paid Social Strategy at WHD

Guest: Holly, Ignite's Communications expert Your competitors down the road might have half the expertise, but they're stealing your potential clients with a content strategy." In this revealing minisode, Holly breaks down what happens when social media expectations crash into clinical reality. She analyses a review from a patient who followed a clinic for months on Instagram, only to have her heart sink upon arrival at a cramped, noisy space, nothing like the luxurious setting portrayed online. With three years of communications expertise, Holly explains why authenticity matters more than glamour, how content strategy is now essential infrastructure for clinic success, and why, in 2025, people check Instagram before Google reviews. This bite-sized episode delivers a crucial wake-up call for clinic owners: your social content isn't just marketing, it's setting expectations that can make or break patient trust from the moment they walk through your door. If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

Maya Dillon joins The Better Angle to share insights on leadership communications, human-centric marketing, and tips for tailoring storytelling to spokesperson passions. 

Discover how Ryan Deiss generates $5.23 leads and 8,032 leads/month using his game-changing YouTube strategy!In this episode of the Masters of Lead Generation podcast, we sit down with Ryan Deiss, an entrepreneur, author, and founding partner at Scalable Equity. Ryan shares his $5.23 cost per lead YouTube binge-strategy that has helped him generate 8,032 leads per month and achieve an 886% return on ad spend (ROAS). With over $8.23M invested in paid ads, Ryan has generated a staggering 378,650 leads in the past 36 months.In this episode, we dive deep into:How Ryan uses YouTube to generate high-quality leads at a low cost.The $5.23 cost-per-lead strategy that’s been a game-changer.How he grew his dead YouTube channel from 3,087 to 19,335 subscribers in under 60 days.Actionable insights for scaling with YouTube ads and driving massive ROAS.Listen now to discover the exact strategies Ryan used to scale his marketing efforts and grow his business!