The Kelly Roach Show

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s right for your offer, audience, and growth stage. TIMESTAMPS: 01:40: Why trust-building offers are the gateway to high-ticket sales 03:15: What is an internal buyers list and why you must build one 05:00: How price point determines format 08:00: The real distinction between a masterclass and an info session 10:45: Selling to warm leads vs. cold leads 13:25: How advertising impacts structure 16:10: Audience segmentation 26:00: How the weekly masterclass strategy was developed 28:40: Offer placement within your product ecosystem Resources: Learn more about the Legacy Leaders Mastermind: https://programs.thebusinessadvisory.com/legacy-leaders  Get the Conviction Marketing book: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday  

In this episode of The Kelly Roach Show, I break down three highly effective and often overlooked ways to collaborate with your clients, not just to serve them, but to help THEM grow. From content co-creation to live event experiences and long-term brand partnerships, this conversation highlights why your best marketing asset might already be inside your existing client base. Whether you’re looking to build deeper relationships, create higher-performing launches, or expand your brand visibility through trust-based collaborations, this episode offers practical examples and strategic insights to help you turn your clients into advocates, collaborators, and growth partners. If you’re ready to shift from transactional delivery to transformational partnerships, hit play. What you'll learn: The #1 missed opportunity most service providers overlook when it comes to client collaboration Why co-creating content with clients builds trust faster than any ad campaign How to elevate your brand by spotlighting your clients’ stories, wins, and transformations A powerful shift in thinking: clients as collaborators, not just consumers The surprising benefit of involving clients in your live launch strategy How small tweaks in your delivery model can create huge visibility gains Timestamps: 2:48: Featuring clients in your marketing + content 4:31: How client stories build trust faster than any ad campaign 6:12: Collaborating with clients inside launch 8:24: Examples of clients co-leading lives, panels, or segments 10:15: Building longer-term brand partnerships 13:10: A mindset shift: your client is not just a buyer, but a builder Resources: Apply for a Power Hour with Kelly: https://thekellyroach.com/power-hour Join our No-Contract, Virtual Busienss School membership: https://go.virtualbusinessschool.com/joinvbs  Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday  Subscribe to the Kairos Newsletter: https://thekellyroach.com/kairosnewsletterorganic  

In this deeply moving episode, Kelly sits down with bestselling author, global communicator, and cultural thought leader Erwin McManus.  Known for his groundbreaking books The Genius of Jesus and The Seven Frequencies of Communication, Erwin shares the story behind his personal journey through trauma, identity and faith, and how it led him to uncover the hidden genius in every human being. The conversation dives into how Jesus’ genius remains the most transformative force in history, why communication is the bridge to human connection, and how you can unlock deeper influence by elevating your frequency through empathy and authenticity. What You’ll Learn: How Erwin’s search for meaning led him from disbelief to deep faith Why Jesus is the most overlooked genius in modern history The transferable nature of Jesus’ genius, and how it shapes human potential The seven communication “frequencies” we all operate from (and how to identify yours) Why deep listening and soul-level authenticity are the keys to modern influence How to elevate your leadership in an AI-driven world through human connection Timestamps: 4:00: A reluctant journey into faith and a deeper purpose 8:00: The inspiration behind The Genius of Jesus 14:55: The Seven Frequencies: how we communicate and connect 17:00: The role of empathy and authenticity in amplifying influence 20:30: Using the assessment to better lead teams, families, and communities 24:00: Erwin’s take on AI and why your soul makes you irreplaceable Resources: Take the Seven Frequencies Assessment: www.erwinmcmanus.com Grab The Genius of Jesus: https://www.amazon.com/Genius-Jesus-Erwin-Raphael-McManus/dp/0593137388  Grab The Seven Frequencies of Communication: https://www.thesevenfrequencies.com/  Explore Kelly’s vision for faith-driven leadership at www.kellyroachcoaching.com SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  

In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today. This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market.  In this episode, you'll learn: The 3 trends you must understand before launching anything in 2025 Why 1:1 services are your fastest path to cash (even in a high-ticket market) The five weekly calls-to-action that keep leads warm and converting How to run monthly conversion events using a simplified Live Launch Method The role of branding ads and daily content in building consistent visibility Why the Miracle Hour framework is the foundation for sustainable growth How to build your tech stack, grow a lean team, and scale without complexity Timestamps:  03:45 – Key buying trends and mindset shifts in 2025 07:25 – Why one-to-one services are outperforming groups right now 11:10 – How to use branding ads + content to drive daily leads 15:45 – The 5 essential calls to action to rotate each week 18:20 – Monthly conversion events: mini live launches that move the needle 23:00 – Launching a trust-building offer to scale long-term 28:12 – How to use the “Hope, How-To, Conviction” content model 33:00 – Tech stack and team-building: what you really need to grow 38:55 – The 3 things Kelly did when starting her first business (and still would today) Resources: Save your seat for the Live Launch Intensive happening June 27th with Kelly Roach and Danielle Cevallos: https://workshops.thebusinessadvisory.com/livelaunchday Inquire about working 1:1 with our team: https://programs.thebusinessadvisory.com/consulting  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Learn our Signature Miracle Hour strategy inside The Virtual Business School Membership: https://go.virtualbusinessschool.com/joinvbs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

In this client spotlight episode, Danielle, President of Kelly Roach International, sits down with Elana Miller, founder of Integrative Psychiatry Private Practice Coaching, to unpack the powerful shifts that helped her 5X growth in just 3 months, and increase profit margins by 30%.  Elana shares the behind-the-scenes of restructuring her offer suite, moving from chaos to clarity, and finally feeling in control of her business. If you’re a coach or service provider stuck in the feast-or-famine cycle or constantly reinventing the wheel, this conversation is a masterclass in strategic refinement and mindset expansion. What You’ll Learn: Why Elana transitioned from selling multiple offers to focusing on one How the Live Launch Method™ helped her clarify her messaging, increase visibility, and convert high-ticket clients The mindset shift that helped her stop second-guessing and start scaling What changed in her business when she stopped selling from scarcity How she's now supporting more clients—without sacrificing her quality of life or mission. Resources: Save your seat for the Live Launch Intensive happening June 27th with Kelly Roach and Danielle Cevallos: https://workshops.thebusinessadvisory.com/livelaunchday Inquire about working 1:1 with our team: https://programs.thebusinessadvisory.com/consulting  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

This special bonus episode is a deep dive into the current state of online sales! Kelly sits down with Danielle Cevallos, president of Kelly Roach International, to share an unfiltered breakdown of what’s actually working right now to convert clients, drive urgency, and close high-quality buyers in today’s market. Kelly and Danielle also interview Maria Fontana of the Salon Business School, who has been able to grow and scale her business exponentially since leveraging the strategies shared in today's episode.  Whether your sales are stagnant or you’re trying to troubleshoot declining launch results, this episode will help you shift from guessing to executing. Key Takeaways: Sales cycles are longer, and require layered relationship building Launches and live events won’t convert unless they’re properly warmed up.  Your audience is craving trust and proof, not pressure. A sustainable sales system today includes visibility, credibility, and consistency. Want to master daily sales for just $59/month, no contract?  Join our Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs  NOTE: Spots are FILLED for the live bonus, but you can still join the membership to get instant access to live trainings, sales templates and all of the resources you need to make daily sales in your business!  Have questions?  Email teamunstoppable@thebusinessadvisory.com

In this solo episode, Kelly opens up about the powerful, faith-driven principles and practical habits that helped her become a God-made multimillionaire. She breaks down tactical behaviors that compound over time to create true wealth without burnout, debt, or overwhelm. From setting long-range goals to weekly net worth tracking, Kelly reveals the behind-the-scenes disciplines that drive sustained success. You'll learn:  The #1 golden rule of building wealth (that most ignore) The real cost of lifestyle creep, and how to avoid it The difference between good and bad debt in business How to expand your reach and your income Why simplifying is the fastest path to multiplying A weekly habit that radically shifts your financial trajectory Timestamps: 0:50: Why “God-made” wealth is different—and available to all 2:15: The #1 wealth habit: Living below your means 6:50: Adding value through skill + reach 9:45: What “market facing” really means (and why it matters) 12:30: Long-range goals vs. panic pivots 14:50: “Do less more times” to unlock the compound effect 17:05: Simplify to multiply: addition through subtraction 18:50: The hidden danger of burnout on your wealth-building journey 21:30: Track your net worth weekly (and why this changes everything) 24:40: The smart way to reinvent your business without starting over Resources: SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

What does it look like to go from trading time for money as a practitioner to becoming a confident, empowered CEO of a million-dollar brand? In this powerful case study episode, Kelly sits down with Jessie Ginsburg, a speech-language pathologist turned CEO of the Inside Out Sensory Certificate Program, to unpack her incredible journey of scaling a mission-driven business without sacrificing her values. Jessie shares how she went from being “the product” in her business to building scalable assets, empowering her team, and reaching over 1,600 professionals worldwide through her online programs. You’ll hear the exact mindset, business model, and marketing shifts that helped her overcome self-doubt, navigate team leadership, and build a brand that’s now transforming pediatric therapy across the globe. If you’re a service-based entrepreneur ready to step into true CEO leadership and grow without burnout, this episode is your blueprint. You'll learn: How Jessie transitioned from a local therapy practice to a global certification business The hardest (and most important) mindset shift she made to grow Why creating scalable offers is key to escaping the “time-for-money” trap How hiring the right support helped her overcome team challenges The role of faith, resilience, and simplicity in building a million-dollar brand Why marketing and messaging clarity helped her 10x her impact Timestamps: 1:45: Jessie’s early days as a speech therapist 7:02: Creating her first scalable offer (and what went wrong) 10:34: The “aha” moment that changed her leadership forever 22:45: Hiring, delegating, and building a team that believes in the mission 28:00: Why simplicity scales (and overthinking kills momentum) 33:12:  The ripple effect of believing in your vision Resources: Follow Jessie Ginsburg on Instagram: https://www.instagram.com/sensory.slp/  Jessie's Inside Out Sensory Certificate Program: https://www.sensoryslp.com Join Kelly's Legacy Leaders Mastermind for 7+ Figure Business Owners: https://programs.thebusinessadvisory.com/legacy-leaders  Inquire about consulting with our team 1:1 to grow your business: https://programs.thebusinessadvisory.com/consulting  Follow Kelly on Instagram: @kellyroachofficial

If you’ve been running your business for any length of time, you know it’s not if you’ll hit a plateau, it’s when.  Every business goes through seasons, some of rapid growth, others of stagnation, and even times of decline. In this episode of The Kelly Roach Show, we’re walking through a proven process for reigniting growth in your business when you feel stuck.  Whether you’re aiming for multiple 7- or 8-figure revenue or simply want to get momentum back on your side, these five steps will help you cut the clutter, amplify what works, and focus on the fundamentals that fuel long-term, scalable success. If you’re tired of spinning your wheels, overwhelmed by too many tasks, or wondering why your business isn’t growing despite all your effort – this episode is your roadmap back to clarity, focus, and results. Timestamps: 0:30 – Why every business hits a plateau—and how to shift gears when growth stalls 1:10 – Step 1: Remove the emotion—why defending what you’re already doing keeps you stuck 2:24 – Step 2: The “All Cards on the Table” audit—evaluating every task, project, and initiative in your business 4:15 – Step 3: Ruthlessly cut what doesn’t serve—how to align your business around serving customers and getting new ones 6:59 – Step 4: Amplify what’s working—how to track your customer sources and scale your winning strategies 12:27 – Why pruning is the secret weapon of top-performing CEOs (and how to make it a monthly practice) 14:13 – Step 5: Make small adjustments to match the market—why tiny tweaks in messaging, pricing, and positioning create big growth 17:30 – The #1 growth lever you’re probably not using—getting visible and building personal connections in an AI-driven world 18:46 – How Virtual Business School is helping entrepreneurs 10–20x their ROI in days (and how to join) Key Topics: 🔥 The #1 reason your business is stuck—and how to stop defending your current strategies 🔥 How to perform a business-wide “reset” by auditing your time, energy, and money 🔥 Why letting go of outdated tasks is the key to scaling faster with less 🔥 How to identify and 10X your top customer sources 🔥 Why small messaging tweaks can unlock massive growth 🔥 The overlooked superpower of personal connection in an AI-driven world Resources: Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  Apply for a Power Hour with Kelly’s team: https://programs.thebusinessadvisory.com/powerhour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

In this very special episode of The Kelly Roach Show, we’re pulling back the curtain on an unforgettable day that sparked inspiration, connection, and legacy-building for generations to come.  Earlier this year, Kelly teamed up with Sandi Glandt to host the first-ever South Florida Live Podcasting Event – an experience that brought together powerhouse women, their children, and families for candid conversations on life, leadership, and living your legacy now. This episode is packed with heart, humor, and practical wisdom as Kelly and Sandy are joined by their kids on stage, sharing real-life lessons on business, motherhood, time management, and the importance of exposing the next generation to the mindset of abundance and possibility. If you’re a business owner, a parent, or simply someone who wants to create a meaningful impact with your life, this episode is for you. Here’s what we cover in this episode: How to merge family, business, and legacy seamlessly—without compromising what matters most Breaking the old paradigm of legacy—why legacy isn’t what you leave behind, but what you live every day The ripple effect of including your kids in your business journey—from attending events to learning about money, investing, and entrepreneurship The real truth about “doing it all” as a mom, business owner, and leader—and why giving yourself grace (and flexibility) is the secret to longevity Raising kids with an abundance mindset—the mantra Kelly and Sandy teach their kids: It’s never a no, it’s a “How are we going to make it happen?” Practical time management and productivity tips for high-achieving moms—why some days are heavy on work, and others are all about family, and that’s okay The importance of community and connection for women in business—and how the relationships you build today can change your life tomorrow Why your imperfections matter more than your perfection—and how embracing authenticity will create stronger impact in the AI age This episode will inspire you to: ✨ Reimagine your legacy as something you build now—not later. ✨ Invite your kids (or loved ones) into your business journey and plant seeds of possibility early. ✨ Release the pressure of perfection and focus on what matters most. ✨ Build a faith-filled, family-first empire that creates wealth, impact, and joy for generations to come. Join Kelly’s next in-person event! Grab your ticket for Momentum Live in Charlotte, NC on June 13th – your opportunity to up-level your marketing, branding, and business strategy in a room full of powerhouse entrepreneurs: https://advancesociety.org/juneevent Don’t miss Called to Lead with Sandy Glandt on September 25th in South Florida – an event for faith-based women who want to build a family-first empire: https://www.sandiglandt.com/lead  Ready for a reset? Join us for The Escape & Uplevel Retreat in South Florida on November 8-9 – an intimate space to renew your energy and vision heading into the new year: https://thekellyroach.com/sales-page-page  Resources: Follow Sandi Glandt on Instagram: https://www.instagram.com/sandiglandt/  Work with Sandi Glandt: https://www.sandraglandt.com/welcome  Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  Apply for a Power Hour with Kelly’s team: https://programs.thebusinessadvisory.com/powerhour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.