Most SaaS companies know customer research matters, but too often, it becomes a one-off project or gets pushed down the list.
In this episode of In Demand, Asia and Kim break down how to make customer research a core part of your growth process. They share how their own approach to research sprints has evolved, what mistakes they made early on, and what they do now to consistently uncover insights that drive real decisions.
You’ll also learn how to structure a fast, effective sprint, when to run different types of interviews (from churn to win-loss), and how to turn interviews into strategy and not just documentation.
Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.
Links:
DemandMaven
Bob Moesta
User Interviews
Respondent.io
Wynter
Chapters
(00:01:00) - What Asia and Kim have changed about their original research interviews.(00:04:09) - How offering small incentives improved response rates and interview quality.(00:06:30) - Why letting clients watch live calls builds buy-in and alignment.(00:11:30) - Debriefing after every interview to map the four forces and pull insights from interviews.(00:15:15) - Going beyond the Jobs To Be Done research interview format to do UX interviews, churn interviews, and more.(00:18:55) - When does it make sense to use tools like userinterviews.com for interview candidates instead of going directly to your customers?(00:24:45) - Why gathering qualitative information is so important, especially for bootstrapped founders.(00:25:30) - What you can learn from churn interviews that you're missing with only a cancellation survey.(00:29:30) - Why win–loss and competitive intelligence interviews are underused growth tools.(00:34:10) - Budget-friendly recruiting tools to help you get started.
Interview with Dave Lewis Organizations believe they have a firm grip on security with SSO and corporate IT policies, but in reality, shadow IT lurks in the background—expanding attack surfaces and exposing sensitive data. Employees bypass security controls for the sake of convenience, while SSO fails to provide the comprehensive security net organizations expect. Talk about the critical weaknesses in traditional SSO implementations, how shadow IT thrives under the radar, and why enterprises continue to experience data breaches despite security investments. Can cover real-world examples of security failures, highlight the role of human behavior in risk, and provide actionable strategies to regain control over enterprise security. This segment is sponsored by 1Password. Visit https://securityweekly.com/1password to learn more about them! Topic Segment: Is AI taking our jerbs or not? I listened to most of a debate between Marcus Hutchins and Daniel Miessler over whether generative AI will be good enough to replace a lot of jobs (Daniel's take), or so bad that it won't take any (Marcus's take). I got frustrated though, because I feel like some foundational assumptions were ignored, and not enough examples were shared or prepared. Assumption #1: Jobs exist because work needs to be done. This is a false assumption. Check out a book called "Bullshit Jobs" to go down this particular rabbit hole. Assumption #2: The primary task of a job is the job. This is rarely the case, unless you work in the service industry. How much of a developer's job is writing code? A lot less than you think. Employees spend a massive amount of time communicating with other employees, via meetings, emails, Slack chats - can AI replace this? Maybe all that communication is wasteful and inefficient? Could be, but for every job AI supposedly replaces, it becomes someone else's job to manage that AI agent. Does all of middle management become expert prompt engineers, or do they also disappear with no employees to manage? Assumption #3: Jobs aren't already being replaced. They are, they're just not terribly visible jobs. That contractor your marketing team was using to build blog/SEO content? He's probably gone. The in-house or contract graphic designer? Probably gone. There's a whole swath of jobs out there, where quality isn't very important, but work needs to be produced, and those jobs are being actively replaced with generative AI. With that said, I don't see any full time jobs that require quality work and a lot of communication with other employees getting replaced. Yet? Ever? That's the question. The Enterprise News In this week's enterprise security news, Not much interesting funding to discuss Securonix acquires ThreatQuotient Cellebrite acquires Corellium (that sounds a lot like a rock bought a stone or a gem or something) Yet another free vulnerability database ChatGPT can now clandestinely record meetings Threat detection resources a VERY expensive Zoom call (for the victim) Should we stop using SOC2s? Should we give up on least privilege? How much did it cost to change HBO to HBO Max, then to Max, then back to HBO Max? Show Notes: https://securityweekly.com/esw-413
On today’s podcast episode, we discuss the various definitions of artificial general intelligence (AGI) and try to come up with the best one we can. Then we look at how smart humans are compared to current AI models. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.
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https://www.emarketer.com/content/podcast-btn-artificial-general-intelligence-explained-will-ai-smarter-than-us
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Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
An interview with Michael D’Angelo, the Chief Business Officer and Co-Founder of Phantom Space, and Co-Founder and Managing Partner of Wolverine Capital.Mike is an innovator and entrepreneur with over 35 years of experience in space, aviation, biotech, and investment management. He has been a founding and executive team member of more than ten companies. He has held leadership roles at MIT Lincoln Laboratory, POET, Pratt & Whitney, and a multi-billion-dollar family office as EVP of Direct Ventures. Earlier in his career, Mike was an executive at a venture-backed aerospace startup where he led the development, flight testing, and FAA certification of three manned, rocket-powered aircraft. He holds multiple patents, and degrees in Mechanical and Aeronautical and Astronautical Engineering from New Hampshire Univ and MIT, as well as an MBA from Cornell. He is an Edmund Hillary Fellow and a 5 time recipient of the Jonas Weil Entrepreneurship Fellowship from Cornell University.Resources:Rocket Racing LeagueCeres RoboticsQuitnet VenturesHosts: SpaceBase Founder Emeline Paat-DahlstromSupport the show
Welding isn’t just sparks and heat—it’s an essential (and often misunderstood) part of modern manufacturing. In this conversation, Ami Spira, General Manager of Civan Lasers USA, joins me to talk about the state of the art in welding technology and why laser welding is making such a big impact.We cover how different welding methods work, what makes laser welding unique, and why Civan’s dynamic beam shaping enables new capabilities that weren’t possible before. We also dig into the engineering behind keyhole formation, melt pool control, and how to join dissimilar materials like aluminum and copper without compromising strength or conductivity. If you're designing or building physical products, there's a lot to take away here.This isn’t surface-level talk. It’s a deep dive into the physics, materials science, and decision-making that go into modern manufacturing—and the cool engineering work that’s pushing it forward.About AmiAmi Spira is the General Manager of Civan Lasers USA. He’s been with the company for over seven years, previously leading marketing and business development efforts before taking on the US leadership role in early 2024. Ami’s background spans B2B photonics, law, and business, but what stands out is how clearly he understands both the technical and strategic side of building something meaningful.About Civan LasersCivan Lasers is pioneering Dynamic Beam Laser (DBL) technology, making it possible to weld thick and complex materials with speed, precision, and control. Their high-power, single-mode lasers with programmable beam shaping are enabling new possibilities in manufacturing, from automotive to aerospace to additive.WebsiteLinkedInKey TakeawaysTraditional welding methods (like arc welding and MIG/TIG) are still widely used, but they have limitations in precision and speed.Laser welding uses a highly concentrated stream of photons to deliver fast, precise joins with minimal heat-affected zones.Dynamic beam shaping allows engineers to tailor the weld geometry, reduce defects, and join dissimilar or difficult materials.Laser welding is unlocking new possibilities for materials like high-strength aluminum, diecast alloys, and copper-aluminum connections.The ability to control the melt pool and keyhole in real-time is critical for quality and repeatability.Manufacturing and design go hand-in-hand. Engineers who understand welding limitations can design better, more efficient parts.Advances in automation and AI are reshaping how welding processes are developed, optimized, and executed.Real innovation doesn’t just happen in new product design—it’s alive and well in how we build things, too.ChaptersIntro to Laser Welding and Civan's RoleWelding Basics: Arc, Friction, and LaserChallenges of Material Properties and Dissimilar JoinsWhat Makes Dynamic Beam Shaping UniqueHow Lasers Penetrate Thick Sections with PrecisionDesign for Manufacturing: Why Welding Considerations MatterDiecasting, AI, and What’s Next for Welding InnovationReflections on the Role of Engineering in Building the Future
Adriaan Davidse, Director at Deloitte Canada, joins Empie and Jéan to discuss how mining business processes can be optimized for tomorrow’s challenges. They explore how better use of information drives smarter decisions, whether mining is falling behind other industries in digital transformation, and what steps can be taken to close the gap.
After what seems like ages, but was actually only a week off, we are BACK. Enjoy what some have called "PCPer's greatest podcast episode of all time, even if it was kind of a slow news cycle". It's the energy, really. Have some news on AMD Threadrippers, Intel ARC, depressing Microsoft news and even Google Earth!00:00 Intro (with show and tell)04:29 Patreon05:57 Food with Josh07:49 AMD launches Ryzen Threadripper PRO 9000 and Radeon AI PRO 900013:38 Next Intel desktop CPUs to offer more cores, more lanes, 100W less power?21:37 Intel Arc A750 LE goes EOL22:51 TPU does some interesting IPC testing with recent GPU architectures26:35 PSA: Newest Steam overlay lets you track generated frames27:11 A new Sound Blaster31:12 A trio of Microsoft stories - mostly depressing40:28 Google Earth turns 2042:50 Podcast sponsor44:23 (In)Security Corner56:22 Gaming Quick Hits1:03:48 Picks of the Week1:16:48 Outro (it just sort of ends)
★ Support this podcast on Patreon ★
Action Film Face-OffEpisode 82: Quantum of Solace (2008) vs The Spy Who Loved Me (1977)Welcome to the 82nd episode of Action Film Face-Off!Our randomizer - set to pick years in the range of 1970-2024 - selected 2008 & 1977, so here are our contestants:Quantum of Solace (2008) vs The Spy Who Loved Me (1977)Who will win - Daniel or Roger? Find out as they battle for 6 rounds in our videodome!Be sure to check out all the other Longbox Crusade shows at: www.LongboxCrusade.comLet us know what you think!Leave a comment by sending an email to: contact@longboxcrusade.comThis podcast is a member of the Longbox Crusade Network:LINKTREE: https://linktr.ee/longboxcrusadeFollow on TWITTER: https://twitter.com/LongboxCrusadeFollow on INSTAGRAM: https://www.instagram.com/longboxcrusadeLike the FACEBOOK page: https://www.facebook.com/LongboxCrusadeSubscribe to the YouTube Channel: https://goo.gl/4LkhovSubscribe on Apple Podcast at:https://itunes.apple.com/us/podcast/the-longboxcrusade/id1118783510?mt=2Thank you for listening and we hope you have enjoyed this episode of Action Film Face-Off.#actionfilm #actionmovies #moviereviews #moviereview #movies #QuantumofSolace #2008 #TheSpyWhoLovedMe #1977
Have you ever listened to an episode of the Scoring Notes podcast and wished you could ask a question directly on the show?
Two years ago, we opened up the phone lines directly, so to speak, and they were jam-packed! So much so, that we ended up devoting three episodes to answering those burning queries. You can find Part 1, Part 2, and Part 3 in the podcast archives.
Well, time and technology moves fast, so it’s time we do it again. Whether you’re a “long-timer” or a “first-timer”, all are welcome to ask a question about anything in the world of music notation software and related technology — or really, any one of the adjacent subjects we’ve covered on the Scoring Notes podcast or web site, and we may feature it an upcoming episode.
Just record your question as a voice memo and drop it directly here, or send it as an email attachment or as a file-sharing link to podcast@scoringnotes.com. We’d love it if you provide your name (first name only is OK), where in the world you’re calling from, and what music notation software you use — or if you don’t use it at all (yes, we have quite a few listeners in that camp).
If you’re shy, you can alternatively write your question in an email and send it to us.
Send us your question no later than Monday, July 14, 2025.
From the archive: How we don’t use music notation software (but do use related technology)
The rest of today’s episode is a classic one from March 2023, and perhaps it will spur some new questions.
Sometimes music notation software is perfect for the job, but other times, it’s the related technology that’s better suited to the task. Fortunately, we cover both sides of the equation on Scoring Notes — and it’s the latter part that Philip Rothman and David MacDonald discuss on this podcast episode.
When creating scores and parts, music notation software is clearly the choice. But what about front matter — the pages of text and sometimes other markings and symbols that preface the music? For that, better options may exist. We look at the pros and cons of making that material directly in music notation software, and suggest apps for when it’s helpful to split the job.
We talk about some of our favorite apps specifically for working with PDFs and the surprising number of ways that you can edit a file using those apps — and may need to do so — without actually having access to the music notation files or the software.
What about when you need to make music notation outside of notation software? For that, there is a whole suite of fonts designed to create music notation within non-music apps. They’re called MusFonts, and Dan Kreider created them to fill this niche.
For many users, creating audio is an essential component of music notation software, and we outline ways to complement the built-in process of making MIDI mockups with other software without getting too complicated.
Finally, we give a shout-out to our favorite piece of related technology.
More from Scoring Notes:
Export PDF to true black in Finale, and a macro for all parts
Fix printing problems with Sibelius, PDFs, and Acrobat
Quickly scale many PDFs with PDF-BatchScale
Make booklets and 2-ups with PDF-BatchBooklet
PDF-MusicBinder and PDF-BatchStitch utilities for music printing
File renaming and PDF batch utilities
MusGlyphs, an advanced music text font
MusGlyphs updated to 2.1; text version added
MusAnalysis, an advanced font for musical analysis
MusFrets, a font for chord diagrams
Introducing Ambitus, a new font for pitch incipits, scales, and range diagrams
Preparing teaching materials in music notation software
“Playing” with notation software, part 1 of 2
“Playing” with notation software, part 2 of 2
Apps and fonts we talk about:
Microsoft Word
Apple Pages
Affinity
Adobe Acrobat
PDF-BatchScale
PDF-BatchStitch
PDF-BatchBooklet
PDF-MusicBinder
PDF Squeezer
PDF Expert
MusGlyphs
MusAnalysis
MusFrets
Ambitus
neuralink 2025 summer update