Little Talks

On this week’s episode of Little Talks, we’re celebrating 45 years of LA with our founder and chairman, David Littlefield. He’ll take us back to 1980, when "Littlefield Inc." began in his home in Stillwater, Oklahoma.We’ve had plenty of ups and downs over four decades—moments where we just had to hang in there and keep pushing. Through both triumphs and setbacks, we learned that being persistent and adaptable matters more than quick success.What’s kept the agency going for 45 years? David says it’s simple: hire the best people, keep hustle on business development, and never stop reimagining how to serve clients. And his advice for the next generation? You'll have to listen to find out!And from all of us here today, HUGE thank you to David, for taking a risk and building what we have today. Littlefield Agency wouldn't be here if it wasn't for you!—David, Sam, & ClaudiaTell us what you think!

On this week's episode of Littlefield's Little Talks, Sam and Roop jump into a topic that's been heating up lately—AI-powered search. Have traditional search engines and SEO finally met their match? After decades of worrying about what page of search results your B2B brand's web content shows up on, along comes AI and it's non-liner usage of your content.Users are increasingly moving toward AI-powered search tools and features, changing their traditional search behavior. It's not just social media platforms like TikTok that Google has to worry about, AI-powered search is everywhere. Even on—wait for it—the big search engines like Google and Bing.So how does your brand stay relevant in the age of AI-powered search? The good news is some very basic marketing fundamentals are here to save the day. Listen in to find out what those fundamentals are and how you can continue to stay in front of your audience as the world begins to shift towards a very different search experience.—Sam, Roop and ClaudiaTell us what you think!

On this week's episode of Little Talks, Roop is back from NYC and Brandon jumps back into the studio again to cover for a traveling Claudia. After a week off, Sam and Roop discuss A/B testing for various marketing efforts from display ads to emails. They chat about how what you think you may know isn't always what is real, and why it's important to have a hypothesis going into testing.A/B testing is like having a friendly marketing competition right in front of your eyes! You take two versions of your content and let your audience decide the winner. It's an easy way to discover exactly what resonates best, without relying on guesswork.By consistently running A/B tests, you're not just improving your marketing; you're actively listening to your customers. Small changes like button colors, headlines, or even the wording of your messages can lead to surprisingly big improvements.- Brandon, Sam, and RoopTell us what you think!

This week, Sam and Roop talk AI—a fan favorite topic—from a new angle: persona research and creation. What are personas? Personas are made-up characters that represent different types of customers, based on real data around things like their age, job, goals, challenges, hopes, desires, etc. They help marketers understand who they're talking to so they can create content that connects. Good stuff.And while AI is not a 100% replacement for human-based interviews and input (far from it!), it can speed up some parts of the traditional persona process that used to take months.So jump in with us this week as we discuss how persona work just got a whole lot faster with some help from AI models that can perform deep research!—Sam, Roop, Claudia and BrendaTell us what you think!

Sam and Roop return from Easter break with a few shout outs and a great reminder topic—brand consistency across touch points. When it comes to building a strong B2B brand, consistency isn’t just a "“"nice to have"—it’s essential.From your website and social media channels to sales decks and email campaigns, presenting a unified brand experience builds trust and credibility with your audience. When your visuals and messaging are in sync, it helps avoid confusion with prospects and positions your brand as reliable, professional, and worth doing business with.But the benefits go beyond first impressions. Consistent branding reinforces recognition, improves the customer experience, and makes your internal processes more efficient. When your sales team is armed with materials that reflect the same messaging prospects saw in your marketing, it creates a smoother journey and reduces friction. Plus, using clear brand guidelines streamlines execution across campaigns—saving time and improving results.So tune in to hear how a little consistency can lead to a big impact across your entire B2B ecosystem!— Sam, Roop, Claudia, Brandon and BrendaTell us what you think!

On this week's episode of Little Talks, Sam and Roop are joined by our Creative Director, Mike Rocco, who celebrates a career milestone this week—20 years at Littlefield! Rocco has seen it all, including some pretty seismic changes in how marketing has evolved. He shares stories from his career and two decades at Littlefield you won't want to miss. Plus, Rocco gives some insights around AI and what's next for creatives, agencies and their clients.Are there tears? Maybe a few (but they're the good kind).So join the gang as they go down memory lane, and share some things that you may not have known, like the fact that Rocco was technically the first to host a podcast at Littlefield! It's true.—Sam, Roop, Rocco, Brandon and ClaudiaTell us what you think!

Sam & Roop are back in the studio this week talking about one of our core values at the agency: adaptability. In marketing—and especially B2B marketing—it’s a must. Trends shift fast, tech moves even faster, and staying current can make a huge difference in how well your campaigns perform, how accurately you track results, and how you connect with your audience.Working with a media group like ours gives you access to stronger, more affordable solutions across a wider range of channels. And of course, it wouldn’t be a Little Talks episode without mentioning AI. From automating repetitive tasks to predicting customer behavior, it’s a powerful tool—but only if it’s tailored to your needs.See how your team can adapt and thrive!–Sam, Roop, Brandon & ClaudiaTell us what you think!

After (maybe?) teasing a major celebrity guest yesterday—ahem, Ryan Reynolds—we’re coming clean: April Fools! But hey, we didn’t leave you hanging. We did bring in a new voice to the podcast this week: Becca Barnard! (Pronunciation still TBD. We’ll get it eventually.)Becca is one of our newest Littlefielders, officially 90-ish days into her Project Manager role, and this week she teamed up with Claud for her very first podcast appearance! Together, they took over the mics to share their experience from last week’s MARCON conference in OKC—and let’s just say, they came back inspired.The duo covered a lot of ground: from using AI in research (something we’re already exploring in bits and pieces at the agency), to sharpening short-form video skills in breakout sessions and extreme collaboration with clients.So no, Ryan Reynolds didn’t show up. But Becca did. And she crushed it!–Brandon, Roop, Claudia, Sam & BeccaTell us what you think!

After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They’re often used interchangeably, but they’re not the same thing. Think of it like this: digital marketing is the ad you see—a banner, a pre-roll video, or that paid search link at the top of your Google results. It’s often backed by media dollars and designed to drive immediate action: click, watch, download. Content marketing, on the other hand, is what you read or listen to—a blog in your feed, a video someone shared, or a podcast you subscribe to. It’s less about the hard sell and more about showing value and staying relevant.So which one should you use? Our short answer is yes. Take a listen; we are so glad to be back!–Brandon, Roop, Claudia & SamTell us what you think!

BIG NEWS on Little Talks this week—Courtney Roberts is making her podcast debut! After 14 years at the agency, she’s finally stepping behind the mic to talk about something that’s transforming the industry: AI in visual branding.Courtney and the gang get into how AI-powered tools are changing the way brands create visuals, from Photoshop enhancements to automated design platforms. While AI can speed up production and cut costs, it also comes with challenges—like the risk of generic, uninspired designs. AI can do 80% of the work, but should be used as a tool and not a replacement.Catch us next week!–Brandon, Courtney, Sam, Roop, Claud & BrendaTell us what you think!