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Roots of Success

McFarlin Stanford
44 episodes   Last Updated: Dec 19, 24
Are you ready to take your landscaping business to the next level? Tune in to Roots of Success, the premier landscaper's podcast that brings you the latest tips and strategies from the industry's most successful coaches. Hosted by Tommy Cole, VP and Principal of McFarlin Stanford, each episode features candid conversations with landscape business owners and industry experts who have overcome obstacles and achieved extraordinary success. Whether you're struggling with people, profits, or just day-to-day challenges, Tommy and his guests have the real-world experience and practical advice to help you build a thriving and profitable landscape business.

Episodes

Ready to Level Up Your Landscaping Company? Here's the Secret: It’s Not a Degree. Join us on "Roots of Success" as Melissa Blake from Bates Landscaping reveals how hands-on experience and continuous learning can catapult your business ahead of the competition. Host Tommy Cole and Melissa engage in a spirited discussion on the value of fieldwork, the importance of charging for design services, and crafting a bulletproof business development strategy. This episode is packed with practical insights for landscape company owners and executives looking to elevate their business to new heights. THE BIG IDEA:  Continuous learning ensures success. KEY MOMENTS: [00:00] Early Work in horticulture. [03:04] Loved tree climbing; became a climbing arborist. [08:28] Manually created custom garden designs for clients. [10:10] Professional services require compensation for expertise. [13:34] Understand your ideal customer to set expectations. [16:34] Uncover customer's needs to tailor solutions. [22:10] Design phase is a long; thorough, flexible process. [25:33] Always learn, work smart, be patient, start small. [26:45] Internship, odd jobs, real-world lessons, degree irrelevant. [31:55] Spoke truthfully at college, wasn't reinvited. [33:30] Never stop learning; avoid becoming stagnant. QUESTIONS WE ANSWER What are the benefits of pursuing a career in landscaping? How can hands-on trade skills lead to financial success? What is the importance of continuous learning in the landscaping industry? How do landscape designers work with clients to create outdoor spaces? Why is it important to charge for landscape design services? What is the role of a landscape designer in transforming outdoor living spaces? How can using social media like Pinterest assist in landscape design?  
Are you overwhelmed by the endless tasks on your to-do list, feeling like true productivity is slipping through your fingers? In this episode of Roots of Success, Tommy Cole sits down with Tanya Dalton, a productivity expert who challenges common misconceptions about work-life balance and time management. Discover why traditional to-do lists may be sabotaging your success and learn how prioritizing your goals can transform not only your business but also your personal life. Tune in to uncover the secrets Tanya has used to grow multiple businesses, write best-selling books and more. THE BIG IDEA:  Being Busy is not productive. KEY MOMENTS: [00:00] Starting a side business to fulfill personal needs. [04:12] Launched Inkwell Press, scaled productivity tools business. [07:27] Leader sets direction, ensures unified rowing. [12:50] Do lists are ineffective; prioritize instead. [17:59] Prioritize tasks to be present for son. [20:13] Strategic planning to see the bigger picture. [26:41] Kids need schedules for safety and security. [33:03] Prioritize strategy: Business enables life goals. [36:11] Morning site visits, afternoon paperwork, find rhythm. [37:33] Work when most productive; balance your schedule. [47:35] Quarterly strategic planning day for goal-setting.   QUESTIONS WE ANSWER   What are the best productivity tips for landscapers? How can I create effective work-life balance? What are some practical office organization ideas for increasing productivity? How do I align my landscape operations with personal life goals? What is the best way to write down and achieve personal goals? What are the benefits of a morning routine for productivity? How can landscape business owners develop a strategic planning process?  
Are you ready to see your landscaping business thrive by stepping back? Join our host Tommy Cole as he sits down with Matt Davis, the innovative mind behind College Fund Landscaping, in this episode of "Roots of Success." Discover how Matt’s journey from a student with a mower to a remote leader living his dream in Crested Butte, Colorado, reveals the transformative power of empowering teams, streamlining KPIs, and letting go of perfection. Learn how open book management and a focus on education can elevate your company from good to great.   THE BIG IDEA:  Empower your team for success and personal freedom.   KEY MOMENTS: [00:00] Unique setup for landscaping business interview today. [04:30] Scholarship raffles for students' tuition assistance. [08:14] Manage each line item to beat budget. [12:24] Fitness and wellness enable fun, active lifestyle. [14:17] Mental strength and recharging are essential for success. [16:30] Empower others, use technology for efficiency. [19:18] Run business remotely, empower team, adapt post-Covid. [25:18] Driven by helping others through dedicated teamwork. [27:56] Fascinating people shaped my hardworking character. [29:03] Efficient setup enables successful business independence.   QUESTIONS WE ANSWER What are the benefits of using open book management in small businesses? How can delegating tasks improve business efficiency and growth? What skills can you develop through door-to-door collections or newspaper delivery jobs? How to effectively manage a business remotely? What are the key components of a successful referral program for small businesses? What strategies can help empower employees and improve workplace productivity?  
Does the key to your landscape company's success lie in the talent of seasoned professionals and strategic technology investments? This episode of Roots of Success might just challenge your preconceptions. Join host Tommy Cole as he dives deep with Greg Cole, the mastermind behind Cole Landscaping, who's taken his company from humble beginnings to 7-figure success. Listen in as Greg shares invaluable insights on evolving with technology, the importance of continuous performance measurement, and fostering a thriving company culture. Discover how Greg's friendship with ACE Peers like David Amigo and Tony Angelo fuels both innovation and collaboration. This conversation is packed with actionable advice to help you navigate the complexities of modern landscape business management.   THE BIG IDEA:  Embrace Technology.   KEY MOMENTS: [05:33] Adopted methods swiftly improved team performance insights. [09:28] EOS company: accountability, communication, goals, difficult transition. [15:28] Group criticized peer's annual-only financial assessment. [18:19] Cloud-based system ensures project accountability and transparency. [21:51] Efficient meeting structure enhances project collaboration. [23:25] Seamlessly integrates software; easy setup and removal. [28:07] New facility: 5 acres, nearly outgrown. [29:59] Financing tough due to costly tech, permits. [34:03] Earned income understanding was a game changer. [36:27] Software requires ongoing management and updates. [40:00] Surround yourself with amazing people, nurture growth.   QUESTIONS WE ANSWER What are the benefits of using cloud-based software for small businesses? How do I integrate different software systems in my business? What are some strategies for improving company culture in a landscaping business? How can technology improve operational efficiency in landscaping companies? What is the Entrepreneurial Operating System (EOS) and how does it work? How to track real-time performance metrics in a small business? What are the key differences between invoiced revenue and earned revenue?  
Could embracing water-conserving technology be the game-changer your landscape business needs? In this episode of "Roots of Success," Tommy Cole and Lex Mason explore how Weathermatic bucked industry norms to revolutionize irrigation with Smartline and Smartlink technology. Uncover the principles behind successful hiring, maintaining a positive company culture, and the incredible efficiency gains that come from investing in remote-access systems. For landscape company owners looking to grow sustainably, this conversation offers valuable lessons on modernizing operations and focusing on what truly matters.   THE BIG IDEA:  Innovation and Culture are keys to Success   KEY MOMENTS: [06:32] Tailored market strategy drastically increased sales volume. [09:33] Affordable smart tech now benefits most landscape companies. [12:56] Largest field service team; efficient, minimal disruption. [17:18] Weathermatic valued educational leadership and reputation. [20:05] Focused catalog on quality, pricing, and uniqueness. [24:03] SmartLink connects and optimizes landscape business operations. [27:11] Increased billable hours through efficient management strategies. [31:51] Weathermatic's "three C's. [37:02] Quality processes are crucial; accountability ensures improvement. [38:45] Fast growth demands adaptability; overwhelms newcomers sometimes.   QUESTIONS WE ANSWER How to leverage technology like SmartLink for landscape and irrigation management? What are the benefits of remote access technology in irrigation systems? How can landscape companies improve their inspection completion rates? What are effective strategies for business growth in the irrigation industry? How to integrate water-conserving technologies into service offerings? What makes Weathermatic a leader in the irrigation industry? What are the “three Cs” in hiring and team development?  
Could your landscape business be falling short because it’s missing key operational skills? Join Tommy and his exceptional guest, Jason New, as they break down the critical skills that can transform your landscape construction and maintenance teams into finely tuned machines. Learn the inside scoop on the ACE Peer Group Summit in New Orleans—an event designed to mix business with pleasure as you and your guest network with industry experts and fellow ACE Members. Tune in to find out why attending could be your best strategic move yet!   THE BIG IDEA:  Master operational skills at November’s ACE Summit.   KEY MOMENTS: [00:49]  Introduction to the annual Ace Summit held in November. [01:44] Jason outlines the event's agenda and purpose. [02:24] The value of meeting peers and team members' spouses at the event. [03:11] Overview of the breakout session focused on operational skills. [04:57] Emphasis on the importance of sales-to-production handoffs by Tommy. [06:59] The benefits of integrating sales and maintenance for smooth project transitions. [08:00] Jason talks about the continuous improvement in operational procedures. [13:17] Personal highlights and favorite activities in New Orleans from both speakers. [14:55] Final remarks and anticipation for the upcoming Ace Summit.   QUESTIONS WE ANSWER   How does bringing spouses and engaging in social settings enhance networking according to Jason and Tommy? How do you ensure seamless transitions in your business operations? What tools or methods do you use to track and measure your company's performance? What are some effective ways to initiate and maintain peer learning opportunities? Which skill do you think is the most crucial for construction and maintenance businesses, and why?  
Can standardized training programs and career ladders transform your landscape company overnight? This episode is packed with groundbreaking insights from guest Rob Shrieve, the owner of Coastal Shores. Rob shares his unique approach to training, leadership, and effective team member engagement. From weekly morning meetings to life skills sessions covering personal improvement and finances, Rob illustrates how a disciplined and structured approach can foster extraordinary growth for your landscape company. Understand the critical role of leadership team involvement and uncover actionable strategies to inspire your team and drive your landscape company forward.   THE BIG IDEA: Action is the key to growth.   KEY MOMENTS: [03:12] Bluffton transformed, high-end property services now offered. [08:47] Training employees to be safe, knowledgeable and trustworthy [09:45] Small gestures and group activities fuel motivation. [14:50] Creating career paths for field staff: success. [16:25] Rolling out a landscaping career despite initial challenges. [21:52[ Seeking ambitious individuals for growth opportunities. [24:25] Debrief meeting: Assign ownership and action items. [27:18] Importance of taking notes. [29:31] Start small; act big to achieve greatness.   QUESTIONS WE ANSWER: 1. What are effective strategies for team building in small businesses? 2. How can consistent training improve company culture and employee performance? 3. How do you implement a structured career path for employees? 4. What are best practices for note-taking and debriefing in business? 5. How can small businesses integrate life skills and financial training for employees? 6. What are the keys to successful business growth and improvement initiatives? 7. How can family involvement in company events strengthen team bonds?   FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-038-cultivating-success-how-rob-shrieve-engages-and-empowers-his-team/
Ever considered that your company's morning routine could make or break your entire day? Join us on the Roots of Success podcast as host Tommy Cole dives deep with Vince Torchia, the VP of the Grow Group, to explore the undeniable power of systems and processes. Learn how to turn your morning rollouts from chaos into a well-oiled machine, and discover actionable strategies to carry that efficiency throughout your entire operation. Tune in and take the first step towards a more organized and productive landscape business with unlimited potential.   THE BIG IDEA:  Progress Over Perfection   KEY MOMENTS: [05:06] Morning routine sets the day's tone. [09:51] Ownership is crucial for successful project completion. [12:49] Collaboration reveals strengths and weaknesses, strengthening team. [14:04] Awareness enables questioning and process improvement. [17:57] Overthinking creates unnecessary problems and inaction. [20:03] Progress over perfection leads to success. [23:06] Join us for the All Systems Go Webinar   QUESTIONS WE ANSWER How do systems and processes improve business efficiency? How can businesses effectively implement performance metrics? How can businesses effectively implement performance metrics? How can visual management tools boost productivity in businesses? What are essential steps to developing robust business processes? What are essential steps to developing robust business processes?     FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-037-progress-over-perfection-with-vince-torchia/
  Ever wonder if success in landscaping requires more than just hard work and a green thumb? Tune in to this riveting episode of Roots of Success, where host Tommy Cole sits down with industry leader Kyle Cahill. Discover how Kyle’s innovative approach to a four-day work week and the 980 work schedule not only prevents burnout but also creates a thriving, motivated team. Learn about the game-changing model of invoicing on actuals, plus how handling client requests in a better way could revolutionize your business.   THE BIG IDEA:  Emphasizing Balance   KEY MOMENTS: 05:39 Learning from experience, growing a successful business. 07:38 Enhanced service model increased growth and satisfaction. 12:15 Explaining services, building relationships, and setting expectations. 14:19 Build trust with clients, learn from mistakes. 21:31 Managing work-life integration in a busy industry. 28:29 Finding the right property involved size and location. 31:47 Developing a sustainable campus with native plants, leadership. 38:15 Embrace integrating culture, avoiding burnout, and learning.   QUESTIONS WE ANSWER What are the benefits of a four-day work week? How to prevent employee burnout in the landscaping industry? What is the 980 work schedule and how does it work? How to create a sustainable work environment in a service-based business? What is the time and materials (T&M) billing model in service industries? How to effectively manage client expectations in landscaping services? How to implement a detailed client intake process for better service alignment?     FOR SHOW NOTES AND MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-036-building-sustainable-teams-and-culture-with-kyle-cahill/
Do you think revenue is the only metric that matters? Think again. In this eye-opening episode of "Roots of Success," Tommy Cole chats with Justin White, the trailblazing CEO of K&D Landscaping. Justin discusses why fostering a robust company culture—even at the expense of short-term profits—can lead to unstoppable growth. Unpack the strategic decisions behind K&D’s market dominance, from innovative water management solutions to empowering and nurturing top talent. Tune in to hear about Justin’s journey from family business to industry leader and gather actionable insights to elevate your landscape company to the next level.   THE BIG IDEA:  Culture-first approach = excellence   KEY MOMENTS: [06:59] Define and prioritize company culture over everything. [12:03] CEO role: Earned responsibility, guiding small companies. [17:22] Micromanaging inhibits growth and hinders progress. [23:16] Efficient water management saves clients money. [27:00] Seize opportunities, get educated, and execute. [34:05] Scaling requires self-mastery, discipline, and vision. QUESTIONS WE ANSWER How do you define and maintain a strong company culture? What are the benefits of a company having core values and fundamentals? What strategies help small businesses scale and achieve extreme growth? Why is value creation important in business success? What impact does strong branding have on a company's success? How can industry associations influence business regulations and standards?     FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-035-mastering-disruptive-growth-in-the-landscape-industry/