Thrive Podcast for Florists
341 episodes Last Updated: Jun 03, 25
Welcome to Thrive for Florists – the podcast for florists who are ready to step into their next level of success with strategy, confidence, and ease.
Hosted by Kathleen, Business & Sales Strategist and creator of the Flower Boss Framework, this show is your go-to space for high-impact marketing strategies, simplified sales systems, and mindset shifts that help you grow a profitable floral design business doing work you love.
Whether you're dreaming of more freedom, bigger budgets, better clients, or more consistent income, you’re in the right place. Each episode is designed to help you attract premium clients, price with confidence, and grow your business without the overwhelm.
This is where florists come to thrive—with clarity, intention, and bold moves.
Let’s build your dream floral business—together. 🏆
Episodes
When it comes to value, all customers are NOT created equal. 🤔Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳
May 27, 2025
Should I Buy This Florist Business? 🧐
The decision to buy an existing flower biz can feel daunting. 🫣But thankfully we can now leverage the amazing resources of AI to help us make informed decisions.In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰
I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳
May 13, 2025
The Profitable Florist Formula 👩🔬
In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner.Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳
May 06, 2025
How Much Money can Florists Really Make? 🤔
Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner.This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner. 📈💐Get my Flower Boss Toolkit — price with confidence and quote like a pro!
Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere?In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it.If you're ready for more clarity, clients, and success in your business, this episode is for you. 🥰
In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate.Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want.Because "sales" is a just another skill that can be learned and perfected by all of us. 🥰
In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience.Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a successful and enjoyable time that can also lead to a better business year-round. 🥳
Ready to make this Mother’s Day your most profitable yet—without the burnout?In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder.If you’re tired of the chaos and want to feel confident heading into this Mother’s Day with a clear plan that actually works, this episode is your blueprint. Let’s set you up to sell more, stress less, and boost those profits! 🥳
Big goals are exciting—but figuring out how to make them happen is a challenge.In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm.You’ll learn:How to break down your big revenue goals into monthly targetsThe power of reverse engineering your success (so you know exactly what to do)Why getting specific is the game-changer your business needsHow to bring that ‘having done’ energy into your daily actionsThe magic of 12 attempts—because growth is a long game🎧 Listen now!