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Social University

Caryn Terradas
62 episodes   Last Updated: Apr 25, 24
Most businesses struggle with social media. This podcast provides information to save you from wasting time and feeling overwhelmed.

Episodes

DescriptionAs the season changes and we welcome the freshness of spring, it's also a great time to give your social media content a thorough cleaning. Just like decluttering your home, cleaning your content means getting rid of what's not working and focusing more on what is. Let's dive into some key strategies to spring clean your content and make your social media presence more effective.In this episode, we will talk about these important topics:0:48 Define Your Goals 1:45 Understanding Analytics 4:08 Focus on Video Content 5:40 Showcase Your Brand Values7:36 Leverage User-Generated Content9:42 Use Humor and Trendy Content 11:30 Educate and Inform12:11 Utilize Disappearing Content 12:47 Create Visually Appealing GraphicsTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the Show.
DescriptionSpring is here, and it's time for a refresh – not just for your home or office, but for your online presence as well. In this digital age, your LinkedIn profile serves as your virtual business card, and keeping it up-to-date and compelling is crucial for professional success. Today, we'll delve into the art of spring cleaning your LinkedIn profile, ensuring it shines brightly and attracts the right opportunities.In this episode, we will talk about these important topics:0:59 Completing Your Profile 1:25 Customizing Your URL 2:18 Optimize Your Cover Art and Headshot4:12 Craft a Compelling Headline5:56 Complete Your Contact Information6:46 Optimize Your Summary8:11 Leverage Featured Content9:02 Connections9:55 Highlight Your Experience 10:20 Education 10:51 Recommendations 12:31 Highlight Volunteer 13:17 Groups14:33 Consistency is KeyTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the show
DescriptionSpring is in the air, and with it comes the annual ritual of spring cleaning. While you're busy decluttering your home, don't forget to give your social media presence a fresh look too. One area that deserves special attention is your hashtag strategy. Hashtags are a crucial tool for increasing visibility and engagement on social media platforms. However, using them effectively requires a thoughtful approach. Here's a comprehensive guide to spring cleaning your hashtag game across various platforms.In this episode, we will talk about these important topics:0:57 LinkedIn1:34 Instagram3:08 Twitter3:41 Facebook4:38 YouTube5:23 Pinterest5:50 TikTok6:50 Types of Hashtags 9:50 Hashtag SearchTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the show
DescriptionEmail marketing is a vital component of any successful business strategy in today's digital age. However, simply sending out emails haphazardly is not enough to ensure effective communication with your audience. In this post, we'll explore the benefits of using email templates, understanding key metrics, and creating a well-structured email that drives engagement and conversions.In this episode, we will talk about these important topics:1:14 Understanding Email Terminology7:26 Why Use Email Templates9:01 Crafting a Effective Email TemplateTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the show
DescriptionEmail marketing remains a crucial tool for small businesses to connect with their audience. With the ever-changing landscape of social media and the potential for platforms to go down, having a way to directly contact your followers is imperative. But, how do you ensure that your emails stand out in a crowded inbox? Let's dive into some strategies to boost your email open rates.In this episode, we will talk about these important topics:0:53 Understanding Email Open Rates 2:01 Choosing the Best Email Platform3:20 Cleaning Your List7:44 Crafting Compelling Subject Lines11:35 Resending to Non-openers12:36 Optimizing for Mobile 12:48 Avoiding Spam TriggersTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the show
DescriptionIf you're running an online business, having an email list is critical. Why? Because until you have someone's email, they aren't really your lead - you're just renting their attention from Facebook, Instagram, or wherever they follow you. Once you have their email, that connection truly belongs to you. Building an email list allows you to nurture relationships with potential customers and sell to them directly. But how do you actually grow that list? Here are the top 10 ways:In this episode, we will talk about these important topics:1:19 Choose the Right Platform3:35 Incentivize Sign-Ups7:32 Pop-Ups:9:24 Call to Action (CTA)10:29 Landing Pages11:41 Leverage Social Media13:22 Host Contests or Giveaways14:45  Connecting with Contacts16:05 Referral Programs17:09 Run AdsTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the Show.
As a small business owner, you're likely wearing multiple hats and barely finding the time to stay on top of your social media posts, let alone delve into email marketing. However, neglecting email marketing could be a costly mistake for your business. In this post, we'll dive into the critical reasons why you need an email list, how to build and grow your email list, and how it can significantly benefit your business.In this episode, we will talk about these important topics:Why Email Marketing MattersHow to Build and Grow Your Email ListEmail Marketing Best PracticesTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the show
DescriptionIn a world where industries are constantly evolving, staying ahead requires more than just experience—it requires continuous learning. Whether you're a business owner, a manager, or an employee, investing in continuing education is crucial for personal and professional growth. In this blog post, we'll explore the importance of continuing education and provide you with valuable resources to help you and your team stay informed and competitive.In this episode, we will talk about these important topics:0:39 Why Continuing Education Matters2:34 Why Continuing Education Matters for Your Team5:00 Free Resources for Continuing EducationTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the Show.
If you haven't embraced video in your marketing strategy, 2024 is the year to do so. Video is here to stay, and if you don't include it in your plan, it's going to hurt your business sooner rather than later. In this blog post, we will dive into the why, what, and how of using video in your business strategy.In this episode, we will talk about these important topics:0:55 Why Video Matters1:23 The Benefits of Video4:25 Types of Video Content7:18 Benefits of Going Live9:21 Tips for Creating Engaging Videos14:46 2024 Video TrendsTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the show
In today's digital world, artificial intelligence (AI) has become an integral part of our social media experience. Every social media platform utilizes some form of AI to function, dictating what content surfaces first in our feeds, moderating comments and content to improve the user experience, and suggesting accounts and content we might like. As a business owner, understanding and leveraging AI can be crucial for uncovering insights about your audience, predicting which types of content will perform best, and ultimately improving your overall social media marketing efforts.However, navigating the world of AI can be challenging, as you need to cater to both human end users and the AI algorithms that determine what content gets prioritized. It's like playing a game of darts, trying to guess what the AI will measure and target the most. But fear not! We're here to introduce you to the top five AI tools that can help streamline your social media efforts and make the process smoother and more efficient.In this episode, we will talk about these important topics:2:16 ChatGpt3:27 Bard4:18 Claude5:14 Flick6:57 QuillBotTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the show Support the show