Social University

DescriptionAs we head into a season of gratitude, it’s the perfect time to reflect on the ways we can show appreciation, not only personally but in our businesses as well. Expressing thanks doesn’t have to wait for Thanksgiving—it can be part of our workplace culture year-round, strengthening relationships with both our team and clients. Here are some actionable ways to incorporate appreciation into your business practices.In this episode, we will talk about these important topics:01:57 Public Recognition02:31 Personalized Thank You Notes02:52 Small Tokens of Appreciation03:44 Flexible Work Arrangements04:29 Professional Development05:14 Social Events05:43 Mental Health Support06:30 Positive Feedback08:01 Special Discounts and Offers08:42 Client Appreciation Events09:11 Referral Programs09:23 Social Media Shoutouts10:08 Client Surveys11:52 Participating in Giving TuesdayTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the Show. Support the show

DescriptionIn this podcast, we’re diving into some of the biggest recent social media horror stories. It’s essential to learn from these public mistakes, especially with social media’s power to amplify every blunder. For new listeners, we are Social U, where we share weekly social media tips and insights. This year was particularly challenging for many brands and personalities, highlighting the importance of understanding and adapting to public sentiment.In this episode, we will talk about these important topics:01:57 Tone-Deaf Crisis Responses02:56 Insensitive Publicity Stunts04:34  Misleading Advertising05:20 Provocative Social Media Posts12:53 Lessons in Accountability and Swift ResponsesTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the Show. Support the show

DescriptionOctober is in full swing, which means it’s spooky season—a time to discuss nightmares. But today’s blog isn’t about haunted houses or ghosts. Instead, we're diving into social media nightmares that can haunt small business owners, nonprofits, and even large companies. These common mistakes can derail your online efforts if not addressed, but the good news is they’re avoidable. Below, we explore the top 15 social media mistakes to steer clear of.In this episode, we will talk about these important topics:01:19 Ignoring Your Social Media Analytics01:50 Not Knowing Your Audience or Ideal Client02:27 Incomplete Bio or Missing Contact Information03:18 Using a “One-Size-Fits-All” Content Approach04:31 Inconsistent or Overposting05:23 Making It All About Your Business06:00 Ignoring Comments, Complaints, and DMs06:48 Using Low-Quality Images and Videos07:53 Failing to Incorporate Video Content08:32 Buying Followers09:12 Overusing Promotions10:27 Misusing Hashtags11:00 Engaging in Controversial Topics12:36 Neglecting Visual Trends and InnovationTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the Show. Support the show

DescriptionSocial media has transformed how businesses interact with customers, offering them the chance to build strong online communities. However, not every interaction is positive, and negative comments or encounters with online trolls can happen to any business. Navigating negative feedback while maintaining professionalism can be tricky, but with the right strategies, you can turn challenges into opportunities for growth. Here's a detailed look at how to handle negative comments, manage online trolls, and maintain your brand's reputationIn this episode, we will talk about these important topics:01:18 Stay On Top of Negative Comments02:05 Evaluate and Address the Comment Appropriately02:49 Thank Them for the Feedback03:52 Don't Delete Negative Comments06:00 Handling Trolls8:14 Use Humor with Care8:52 Positive Feedback as a Counterbalance9:30 Take Care of Your Mental HealthTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the Show. Support the show

DescriptionHoliday contests! As the holiday season rapidly approaches, it’s time to focus on how you, as a small business owner or nonprofit, can take advantage of holiday contests to boost your brand.Let’s dive into the details of running successful social media contests, from the benefits to the practical steps, and why it’s an excellent strategy for the holiday season.In this episode, we will talk about these important topics:01:38 Benefits of a Social Media Contest?03:51 How to Run a Successful Contest06:44 Top 10 Holiday Contest IdeasTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the Show. Support the show

DescriptionAs Halloween approaches, social media platforms light up with festive content that both delights and engages audiences. Whether you're a small business owner, a marketer, or simply someone looking to make an impact online, Halloween is the perfect opportunity to inject some seasonal fun into your content strategy. In this blog, we'll explore creative and effective Halloween-themed ideas to boost engagement, grow your online presence, and delight your audience. Let’s dive into these spooktacular content ideas!In this episode, we will talk about these important topics:02:41 Physical and Digital Decorations04:21 Seasonal Posts & Halloween Hashtags05:22 Halloween Costumes – Share the Fun!06:06 Halloween Versions of Your Products or Services06:46 Engage with Polls and Contests07:46 User-Generated Content9:24 Fun Content11:01 Seasonal Discounts and Promotions12:41 ContestTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the Show. Support the show

DescriptionAs a small business owner, the holiday season is just around the corner, and now is the perfect time to start planning. With only 3 months left until Christmas, it’s critical to create a holiday strategy that aligns with your business goals. Whether your aim is increased sales, enhanced brand awareness, or philanthropic efforts, a well-thought-out plan can lead to success during this pivotal time of year. In this post, we'll discuss why the holidays matter for your business and how to craft an effective strategy that boosts engagement and sales.In this episode, we will talk about these important topics:01:06 Why Do Holidays Matter for Small Businesses?02:10 How to Plan Your Holiday Strategy05:56 Promoting Your Holiday Campaigns10:00 Special Offers and GiveawaysTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the Show. Support the show

DescriptionRunning a small business can be overwhelming, especially when you wear multiple hats: social media manager, accountant, salesperson, and more. To help you manage the challenges, we’ve compiled a list of top online education resources that will help you grow your skills and expand your business knowledge. Whether you’re a solopreneur or a small business owner, these resources offer valuable insights into marketing, leadership, and personal development.In this episode, we will talk about these important topics:01:21 Podcasts to Boost Your Business Knowledge06:46 Books to Elevate Your Business Skills11:46 YouTube Channels for Learning on Demand13:40 Other Learning ResourcesTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the Show. Support the show

DescriptionIn the dynamic world of social media marketing, understanding whether to invest in organic posts or paid ads can significantly impact your business. Both methods have their merits, but knowing when and how to utilize each can make all the difference. Let’s break down the pros and cons of organic versus paid social media posting to help you make informed decisions.In this episode, we will talk about these important topics:1:27 What Is Organic Social Media Posting?2:44 Benefits of Organic Posting4:49 How to Optimize Organic Posting9:42 What Is Paid Social Media Posting?9:56 Benefits of Paid Posting11:41 Get Started with Our Free ResourcesClick HERE to access the 8 week TRANSFORMATIVE courseTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the Show. Support the show

DescriptionSocial media is one of the most powerful tools for businesses to reach their audience. But with so much effort being poured into creating content, engaging with followers, and managing multiple platforms, a crucial question arises: how do you know if your social media efforts are paying off? How do you gauge if all your hard work is translating into meaningful engagement, click-throughs, or conversions? In this blog, we'll explore how to effectively measure your social media ROI (Return on Investment) and ensure that your strategies are working to your advantage.In this episode, we will talk about these important topics:1:02 Understanding Social Media Engagement Metrics1:24 Engagement Metrics 2:00 Reach and Impressions2:30  Audience Growth2:45 Conversion and Revenue4:52 What is Good Engagement?8:15 Tools for Measuring Social Media Success12:40 FREE Downloads Click HERE to access the FREE webinar + FREE downloadsTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the show